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B2B Communities Posts

What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Written by Julie Dietz on March 13, 2018 at 8:30 AM | 3 minute read

Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests.

Your company can use that data to create better products, publish more helpful content, and improve the customer experience.

But not all community data is created equal. Your community collects several types of data that provide different insights about customers. To get the most out your community data, you need to understand what kind of data you have and the best times to use each.

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Topics: Online Community, Customer Communities, B2B Communities

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM | 4 minute read

What comes to mind when you think about the term “data science”?

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Topics: Associations, B2B Communities, Customer Experience, Online Community, Marketing Automation

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM | 4 minute read

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

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Topics: B2B Communities, Communications, Online Community

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM | 5 minute read

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

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Topics: B2B Communities, Customer Communities, Customer Success, Online Community, Marketing Automation

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Written by Molly Talbert | on October 5, 2017 at 8:30 AM | 4 minute read

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Topics: Associations, B2B Communities, Online Community

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of Stitch Fix Explains the Power of Data

Written by Molly Talbert | on October 4, 2017 at 8:30 AM | 4 minute read

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations?

At Super Forum 2017, we’re excited to bring Brad Klingenberg, the Vice President of Data Science at Silicon Valley startup Stitch Fix, as a keynote speaker. He’s going to talk about what data scientists can do for organizations and how they wrangle big data into actionable insights.

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Topics: Associations, B2B Communities, Online Community, Marketing Automation

Why You Should Be Obsessed With Your Customer Experience

Written by Heather McNair on October 3, 2017 at 8:30 AM | 3 minute read

Happy CX Day!

For those of you who haven’t heard of CX Day, here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers.
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Topics: B2B Communities, Customer Experience, Online Community

Why Data Analytics is Important and How to Budget Accurately

Written by Christie Gunden on September 20, 2017 at 8:30 AM | 3 minute read

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

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Topics: Associations, B2B Communities, Online Community

Your Online Community is Biased—Three UX Tips to Engage Everyone

Written by Molly Talbert | on September 7, 2017 at 8:30 AM | 5 minute read

It’s time you face the facts—your online community is biased. Customers bring their own bias when they engage on the platform and community professionals build in bias as they create the space and social norms. Biases are there, baked into your community from all sides—there’s no getting  around it.

Biases aren’t always bad. In fact, community builders often work to create certain biases that encourage behavior they want to see in the community. For example, a ‘family friendly’ community might encourage limited  participation during the weekend or after working hours, creating a “spending time with family”  bias. It is subtle but sets an expectation that drives the way members engage.

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Topics: Associations, B2B Communities, Customer Engagement, Online Community

Turn Customers from Promoters to Creators

Written by Molly Talbert | on August 24, 2017 at 8:30 AM | 5 minute read

Are happy customers as engaged as they can get? Or is there any way to increase their engagement—by giving them more purpose and helping your organization create more value for all members? As it turns out, there is more to customer engagement beyond simply being a “happy customer”—specifically what we call “promoters” and “co-creators.”

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Topics: B2B Communities, Customer Advocacy, Customer Engagement, Online Community

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