<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Associations

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Experience, Member Engagement

Why Associations Shouldn't Be Giving Away All Their Content for Free

Written by Julie Dietz on June 8, 2016 at 8:30 AM

As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience

Secrets to Keeping Your Association's Data Clean

Written by Julie Dietz on June 7, 2016 at 8:30 AM

You've put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It's a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community Software

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Written by Julie Dietz on April 29, 2016 at 8:00 AM

I may be dating myself, but see if you can place these lyrics:

Sometimes you want to go where everybody knows your name,

and they're always glad you came.

If you said it's a line from the Cheers theme song, you're right. If you didn't know it, hey, at least you're young.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Online Community Software, Member Experience

How to Calculate and Explain the ROI of Your Association's Private Member Community

Written by Christina Green | on April 7, 2016 at 8:30 AM

"If you don't know where you're going, any road will take you there." - Lewis Carroll

This quote probably wasn't meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you're on, decide where your organization is going, and what road will take it there.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations

How to Get Your Association's Board Involved in Your Online Community

Written by Christina Green | on March 31, 2016 at 8:30 AM

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

That's why it's necessary to have your board's support for your online community so that it stands out as a solid, effective engagement tool. Without board support for your online community, members could ask why they should invest their time if the association's leadership is not entirely committed.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community Software, Member Experience

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Experience

What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Experience

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe