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Associations Posts

12 Top Association Articles from 2016

Written by Christina Green | on December 28, 2016 at 8:45 AM | 5 minute read

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Topics: Associations, Online Community, Marketing Automation

4 Ways to Use Nostalgia to Grab Your Customers' or Members' Attention

Written by Christina Green | on December 27, 2016 at 8:30 AM | 7 minute read

Author Tom Wolfe made a statement with the title of his novel, You Can't Go Home Again.

Maybe he's right that we can't go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Topics: Online Community, Marketing Automation, Associations

What's Next? 6 Membership Trends to Watch in 2017

Written by Christina Green | on December 22, 2016 at 8:30 AM | 5 minute read

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it's nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word "laptop" with the same reverence of someone talking about the "goose that laid the golden egg." In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

5 Factors that Can Make or Break Your Association Website Redesign

Written by Julie Dietz on December 19, 2016 at 8:30 AM | 5 minute read

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That's how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn't fully think through before work got started.

That's how a website redesign feels.

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Topics: Associations, Online Community, Marketing Automation

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Written by Julie Dietz on November 28, 2016 at 8:30 AM | 5 minute read

"There is no reason anyone would want a computer in their home."

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Topics: Member Engagement, Online Community, Marketing Automation, Associations

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM | 6 minute read

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM | 6 minute read

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience, Marketing Automation

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM | 5 minute read

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience, Online Community

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Online Community, Member Retention

How Gaps in Higher Education Create Big Opportunities for Associations

Written by Taylor Clement on October 13, 2016 at 8:30 AM | 4 minute read

"It went well. Really well." - Me

That's what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn't stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Topics: Associations, Online Community

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