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Posts about Associations

How Bots Are Taking Over Your Association's Website (for Better and for Worse)

Written by Julie Dietz on August 4, 2016 at 8:30 AM

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we'd pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we'd pull out the phone book.

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Topics: Associations

Tips for Handling a Toxic Association Member in Your Online Community

Written by Christina Green | on August 3, 2016 at 8:30 AM

Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.

Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.

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Topics: Online Community Management, Member Communities, Associations

How to Create Content that Compels People to Join Your Association

Written by Julie Dietz on August 2, 2016 at 8:30 AM

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom's voice, you're connected with a salesman. That's usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you're still trying to find a way to get off that unexpected sales call.

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Topics: Associations

Everything Your Association Needs to Know About Pokémon Go

Written by Julie Dietz on July 27, 2016 at 8:30 AM

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Topics: Associations

3 Facebook Live Ideas for Associations

Written by Christina Green | on July 25, 2016 at 8:30 AM

Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn't take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.

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Topics: Associations

How to Use Your Association's Discussion Forums for SEO

Written by Julie Dietz on July 22, 2016 at 8:30 AM

"If it isn't on Google, it doesn't exist." – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn't on the first few pages of Google, it doesn't exist. When was the last time you made it to page 10?

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Topics: Communications, Associations, Online Community Software

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Communications, Associations, Member Engagement

4 Ways Your Association is Letting Volunteers Down (And How to Fix It)

Written by Julie Dietz on July 20, 2016 at 8:30 AM

What does your office look like? Are you close to your coworkers or your boss? What about your volunteers? Associations often have volunteers coming and going, emailing, or calling in order to get feedback and direction for their projects. You might talk to or email some of your volunteers more than your colleagues. Maybe you've even come to rely on them for help managing daily tasks, planning events, or welcoming new members.

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Topics: Associations

The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Topics: Associations, Member Experience, Member Engagement

4 Ways Association Executives Can Reduce Staff Stress

Written by Julie Dietz on July 15, 2016 at 8:30 AM

What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress, workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Topics: Associations

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