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Associations Posts

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Member Retention, Online Community

How Gaps in Higher Education Create Big Opportunities for Associations

Written by Taylor Clement on October 13, 2016 at 8:30 AM | 4 minute read

"It went well. Really well." - Me

That's what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn't stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Topics: Associations, Online Community

How to Analyze Your Association's Survey Data Without Losing Your Mind

Written by Julie Dietz on October 12, 2016 at 8:30 AM | 4 minute read

 

"The data tells a story, and once you know the story you can change the ending." — Debbie King, CEO of Association Analytics

Data, even "big data," has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Topics: Associations, Marketing Automation, Online Community

6 Association Management Tips from Steve Jobs

Written by Christina Green | on October 5, 2016 at 8:30 AM | 5 minute read

It's hard to believe it's been half a decade since Steve Jobs' passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Topics: Associations, Marketing Automation, Online Community

Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM | 5 minute read

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations, Marketing Automation, Online Community

4 Steps to Inspire Innovation in Your Association

Written by Taylor Clement on September 30, 2016 at 8:30 AM | 5 minute read

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable." - William Pollard

Many people believe innovation is all about inventing and releasing new products. That's a myth. Innovation is so much more than just revamping products or services.

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Topics: Associations, Marketing Automation, Online Community

How to Lead Your Association Through Difficult Times

Written by Christina Green | on September 28, 2016 at 8:30 AM | 5 minute read

When it rains, it pours.

And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we're living in turbulent, uncertain times. Times that can be more than a little frightening.

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Topics: Communications, Associations, Member Experience, Online Community

Can Associations Thrive in a Crowded Marketplace?

Written by Julie Dietz on September 23, 2016 at 8:30 AM | 7 minute read

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Topics: Associations, Online Community

How to Address the 6 Biggest Engagement Problems in Your Association

Written by Christina Green | on September 12, 2016 at 8:30 AM | 7 minute read

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend's birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Topics: Associations, Member Engagement, Online Community

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM | 6 minute read

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

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