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Associations Posts

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Written by Julie Dietz on November 28, 2016 at 8:30 AM | 5 minute read

"There is no reason anyone would want a computer in their home."

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM | 6 minute read

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM | 6 minute read

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience, Marketing Automation

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM | 5 minute read

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience, Online Community

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Member Retention, Online Community

How Gaps in Higher Education Create Big Opportunities for Associations

Written by Taylor Clement on October 13, 2016 at 8:30 AM | 4 minute read

"It went well. Really well." - Me

That's what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn't stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Topics: Associations, Online Community

How to Analyze Your Association's Survey Data Without Losing Your Mind

Written by Julie Dietz on October 12, 2016 at 8:30 AM | 4 minute read

 

"The data tells a story, and once you know the story you can change the ending." — Debbie King, CEO of Association Analytics

Data, even "big data," has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Topics: Associations, Marketing Automation, Online Community

6 Association Management Tips from Steve Jobs

Written by Christina Green | on October 5, 2016 at 8:30 AM | 5 minute read

It's hard to believe it's been half a decade since Steve Jobs' passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Topics: Associations, Marketing Automation, Online Community

Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM | 5 minute read

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations, Marketing Automation, Online Community

4 Steps to Inspire Innovation in Your Association

Written by Taylor Clement on September 30, 2016 at 8:30 AM | 5 minute read

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable." - William Pollard

Many people believe innovation is all about inventing and releasing new products. That's a myth. Innovation is so much more than just revamping products or services.

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Topics: Associations, Marketing Automation, Online Community

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