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Associations Posts

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM | 6 minute read

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Marketing, Associations, Member Experience, Online Community

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Written by Julie Dietz on September 12, 2017 at 8:30 AM | 4 minute read

Sponsorship programs are tricky. Most associations have one (or have at least considered one), but are still fine-tuning the details. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program?

And what about your association? Is your program effective at increasing non-dues revenue?

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Topics: Marketing, Associations, Online Community

Your Online Community is Biased—Three UX Tips to Engage Everyone

Written by Molly Talbert | on September 7, 2017 at 8:30 AM | 5 minute read

It’s time you face the facts—your online community is biased. Customers bring their own bias when they engage on the platform and community professionals build in bias as they create the space and social norms. Biases are there, baked into your community from all sides—there’s no getting  around it.

Biases aren’t always bad. In fact, community builders often work to create certain biases that encourage behavior they want to see in the community. For example, a ‘family friendly’ community might encourage limited  participation during the weekend or after working hours, creating a “spending time with family”  bias. It is subtle but sets an expectation that drives the way members engage.

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Topics: B2B Communities, Associations, Customer Engagement, Online Community

Top 11 Productivity Apps for Membership Managers

Written by Christina Green | on September 5, 2017 at 8:30 AM | 5 minute read

Happy belated Labor Day! While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tools that will help you get out in front of your deadlines and be more productive.

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Topics: Associations, Marketing Automation, Online Community

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Written by Julie Dietz on August 15, 2017 at 8:30 AM | 4 minute read

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.

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Topics: Volunteer Management, Associations, Member Experience, Online Community

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Written by Julie Dietz on August 10, 2017 at 8:30 AM | 6 minute read

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.)

Your association’s website is no different. It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up.

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Topics: Marketing, Associations, Member Experience, Online Community

How To Start a Micro-Advocacy Program in Your Association

Written by Molly Talbert | on August 8, 2017 at 8:30 AM | 4 minute read

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? An advocacy program.

With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members. By giving members an advocacy outlet, you can expand your reach while creating stronger bonds with your current members.

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Topics: Member Communities, Associations, Online Community

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Written by Julie Dietz on August 3, 2017 at 8:30 AM | 4 minute read

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. And since associations have traditionally been a major part of post-secondary education—providing practical skills and job training—they’re seeing major benefits from online education.

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Topics: Associations, Member Experience, Member Engagement, Online Community

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM | 5 minute read

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

How to Find Your Best Content Topics (Without Paying for Market Research)

Written by Julie Dietz on July 27, 2017 at 8:30 AM | 4 minute read

How is your association keeping its offers relevant to members and preparing for the future?

According to a recent study by Leader Networks, most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects.

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Topics: Member Communities, Associations, Member Experience, Online Community

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