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Associations Posts

How to Get Association Members Volunteering

Written by Molly Talbert | on October 26, 2017 at 8:30 AM | 3 minute read

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. 

But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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Topics: Volunteer Management, Associations, Marketing Automation, Online Community

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Written by Andy Steggles | on October 25, 2017 at 8:30 AM | 5 minute read

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities.

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Topics: Associations, Member Experience, Online Community

How to Use Your Online Community to Better Understand Your Chapters

Written by Julie Dietz on October 24, 2017 at 8:30 AM | 4 minute read

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?

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Topics: Associations, Online Community Software, Member Experience, Online Community

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM | 4 minute read

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

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Topics: Associations, Marketing Automation, Online Community

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM | 5 minute read

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Written by Molly Talbert | on October 11, 2017 at 8:30 AM | 4 minute read

 

Did you know, according to the Pew Research Center, 73 percent of American adults consider themselves lifelong learners?

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types.

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Topics: Engagement, Associations, Online Community

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Written by Molly Talbert | on October 5, 2017 at 8:30 AM | 4 minute read

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Topics: B2B Communities, Associations, Online Community

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of Stitch Fix Explains the Power of Data

Written by Molly Talbert | on October 4, 2017 at 8:30 AM | 4 minute read

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations?

At Super Forum 2017, we’re excited to bring Brad Klingenberg, the Vice President of Data Science at Silicon Valley startup Stitch Fix, as a keynote speaker. He’s going to talk about what data scientists can do for organizations and how they wrangle big data into actionable insights.

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Topics: B2B Communities, Associations, Marketing Automation, Online Community

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM | 6 minute read

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

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Topics: Marketing, Associations, Member Experience, Marketing Automation, Online Community

Choose Wisely: Will an AMS or an Online Community Better Achieve Your Current Goals?

Written by Liam O'Malley on September 26, 2017 at 8:30 AM | 4 minute read

An AMS is one of the largest and most expensive software purchases your association will make – and rightly so. Association Management Software (AMS) is the go-to software tool for membership management and is incredibly valuable.

But should an AMS always be the go-to software for all associations?

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Topics: Associations, Online Community Software, Member Experience, Online Community

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