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Associations Posts

Where Do Associations Get the Most ROI from Private Online Communities?

Written by Joshua Paul | on April 30, 2014 at 1:35 PM | 5 minute read

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members' interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

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Topics: Associations, Member Communities, Online Community

Volunteer Appreciation Week

Written by Lauren Wolfe | on April 10, 2014 at 10:30 AM | 2 minute read

It's National Volunteer Appreciation Week!

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Topics: Volunteer Management, Associations, Online Community

Membership Department vs. Community Management Department

Written by Andy Steggles | on December 10, 2013 at 10:00 AM | 4 minute read

Associations are starting to realize that the traditional membership department is changing rapidly and for some, the focus has moved from membership to community.

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Topics: Online Community Management, Marketing, Associations, Online Community

Creating an Association Online Community that Members Will Use

Written by Joshua Paul | on September 16, 2013 at 8:30 AM | 4 minute read

At a recent conference for association executives, I overhead the following conversation between two colleagues:

"We're planning an online community for our members"

"Then, we're going to need to have a social media strategy expert on staff."

"Why?"

"The people who manage our member benefits and keep our community engaged today couldn't possibly do it online". Never mind, I realize how silly that sounds when I say it out loud."

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Topics: Associations, Online Community Software, Member Communities, Online Community

3 Thought-Provoking Online Community Tweets From the Association World

Written by Joshua Paul | on August 13, 2013 at 10:22 AM | 5 minute read

As you may know, Higher Logic serves businesses, associations, and technology user groups. This means that we were in the thick of it last week, when one of the major groups in the nonprofit membership world held their annual conference in Atlanta.

While it was great to see friends, customers, and partners, it was the new voices in the area of online community that caught my attention. Based on our conversations with the larger-than-expected number of online community managers at the event, it seems as though the conversation in the association space has shifted from, "Why do I need a community?" to "How can I make my community work?"

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Topics: Associations, Online Community

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM | 3 minute read

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement, Online Community

Are You Prepared for These 8 Types of Discussions in Your Online Customer Community?

Written by Joshua Paul | on June 11, 2013 at 8:30 AM | 6 minute read

Preparation is the key to many of the world's elite performers. From the world's best athletes, like LeBron James and Serena Williams, to top-tier musicians to the the best Ted Talks, preparation plays a vital role in their success.

Being prepared plays such an important role in our careers and personal lives, why wouldn't it apply to the experience you provide your prospects, customers, and partners in your online customer community?

When you launch an online customer community, you are opening up your organization and customers to a new dimension of communication.

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Topics: Associations, Online Community

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM | 2 minute read

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Member Engagement, Associations, Online Community

Association Social Media: How to Create a Fail-Proof On Line Member Community [Infographic]

Written by Joshua Paul | on May 29, 2013 at 8:30 AM | 1 minute read

Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.

What You Need to Know to Create a Sustainable Private Online Member Community

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Topics: Associations, Online Community

Should Online Communities Be Open or Closed? It Depends.

Written by Andy Steggles | on May 9, 2013 at 9:30 AM | 2 minute read

An ongoing discussion I have with Higher Logic clients and see featured frequently on ASAE Collaborate is whether a private online community should be open to anyone or limited to members only.

Friend and client Roy Snell from the Society of Corporate Compliance and Ethics (SCCE) makes a case for open community in a recent issue of Associations Now. He argues that "closing social media is like tying a horse to the front of your car and pulling it around," and that the more people participating in an org's online community, the better. He claims that in order to be competitive with public social networking platforms, an organization must have an open community, because if other, larger communities exist for the profession your organization represents, your members will congregate there and your community will become irrelevant.

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Topics: Online Community Management, Associations, Member Communities, Online Community

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