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Associations Posts

40% of Association Members' Online Time is in Professional Communities [Research]

Written by Joshua Paul | on August 2, 2012 at 8:36 AM | 4 minute read

Attention Professional Associations! Will You Be That Community?

A new research project from the Society for New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

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Topics: Associations, Online Community

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Written by Joshua Paul | on July 26, 2012 at 8:30 AM | 4 minute read

The basic premise behind enterprise online communities has two parts:

  1. People have knowledge that can benefit each other and the company.
  2. Companies excel when that information is findable, sharable, and expandable.
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Topics: Associations, Collaboration Tools, Online Community

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM | 2 minute read

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities, Online Community

How Associations Use Private Social Networks to Impact Legislation & Regulations

Written by Joshua Paul | on March 6, 2012 at 8:30 AM | 2 minute read

Today is Super Tuesday! For both organizations impacted by government and the politically-minded among us, today is the biggest indicator thus far in the 2012 election cycle for determining the future of organizations' lobbying strategies for the next several years. Association leaders across the country, from the state level to national organizations, are paying close attention to today's exit polls, candidates, and outcomes.

However, not all associations can afford to influence a candidates "Super PAC." In the age of social networking, many membership and advocacy organizations are utilizing the grassroots nature of their private social networks to consolidate ideas, focus their voice, and mobilize disparate groups.

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Topics: Associations, Online Community

How Associations Increase Revenue Using Online Community Software

Written by Joshua Paul | on February 2, 2012 at 8:30 AM | 3 minute read

Marketing, customer management, and membership professionals are family with the obvious revenue impact of creating a private social network for members or customers. These benefits include:

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Topics: Associations, Online Community

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM | 2 minute read

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

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Topics: Member Communities, Associations, Member Retention, Online Community

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM | 4 minute read

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

In this final post of the series, I'll cover the ways that your social business platform plays a role in whether your private online community thrives or dies an embarrassing, brand-damaging death.

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Topics: Online Community Management, Associations, Online Community

Big List of Why Online Communities Fail & How to Avoid It - Part 1 of 4

Written by Joshua Paul | on September 7, 2011 at 8:30 AM | 4 minute read

Over the next several weeks, I'll outline over 30 of the primary reasons that private online communities fail and what companies and nonprofit organizations can do to avoid the same fate. These pitfalls and lessons are mainly rooted in our research and experience over the past 10 years providing enterprise online community software to organizations ranging from large associations to Fortune 500 companies.

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Topics: Associations, Online Community

Why Associations Avoid Building Their Member Community in LinkedIn Groups

Written by Joshua Paul | on August 30, 2011 at 11:10 AM | 4 minute read

I speak with a lot of associations that are experimenting with different types of social media tools and strategies to figure out which combination has the most positive impact on their organization, mission, and members. A common question I come across is how "members-only" LinkedIn groups and private online community platforms overlap and can work together. While there are some similarities, for instance both provide threaded discussions; the numerous differences are paramount to an association's member engagement strategy.

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Topics: Social Media, Associations, Online Community Software, Online Community

The Art of Finding the "Right" Chapter Model for Your Association

Written by Joshua Paul | on August 3, 2011 at 8:05 AM | 3 minute read

This is a guest post by Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management, an association management company and consultancy.

Next week, I will be joining Scott Balthazor from Higher Logic and Nadine Merker, Director of Volunteer Services from American Association of Diabetes Educators (AADE), at ASAE's Annual Meeting for a discussion on building new member communities.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

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