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Posts about Associations

How Associations Use Private Social Networks to Impact Legislation & Regulations

Written by Joshua Paul | on March 6, 2012 at 8:30 AM

Today is Super Tuesday! For both organizations impacted by government and the politically-minded among us, today is the biggest indicator thus far in the 2012 election cycle for determining the future of organizations' lobbying strategies for the next several years. Association leaders across the country, from the state level to national organizations, are paying close attention to today's exit polls, candidates, and outcomes.

However, not all associations can afford to influence a candidates "Super PAC." In the age of social networking, many membership and advocacy organizations are utilizing the grassroots nature of their private social networks to consolidate ideas, focus their voice, and mobilize disparate groups.

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Topics: Associations

How Associations Increase Revenue Using Online Community Software

Written by Joshua Paul | on February 2, 2012 at 8:30 AM

Marketing, customer management, and membership professionals are family with the obvious revenue impact of creating a private social network for members or customers. These benefits include:

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Topics: Associations

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

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Topics: Member Communities, Associations, Member Retention

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

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Topics: Online Community Management, Associations

Big List of Why Online Communities Fail & How to Avoid It - Part 1 of 4

Written by Joshua Paul | on September 7, 2011 at 8:30 AM

Over the next several weeks, I'll outline over 30 of the primary reasons that private online communities fail and what companies and nonprofit organizations can do to avoid the same fate. These pitfalls and lessons are mainly rooted in our research and experience over the past 10 years providing enterprise online community software to organizations ranging from large associations to Fortune 500 companies.

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Topics: Associations

Why Associations Avoid Building Their Member Community in LinkedIn Groups

Written by Joshua Paul | on August 30, 2011 at 11:10 AM

I speak with a lot of associations that are experimenting with different types of social media tools and strategies to figure out which combination has the most positive impact on their organization, mission, and members. A common question I come across is how "members-only" LinkedIn groups and private online community platforms overlap and can work together. While there are some similarities, for instance both provide threaded discussions; the numerous differences are paramount to an association's member engagement strategy.

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Topics: Social Media, Associations, Online Community Software

The Art of Finding the "Right" Chapter Model for Your Association

Written by Joshua Paul | on August 3, 2011 at 8:05 AM

This is a guest post by Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management, an association management company and consultancy.

Next week, I will be joining Scott Balthazor from Higher Logic and Nadine Merker, Director of Volunteer Services from American Association of Diabetes Educators (AADE), at ASAE's Annual Meeting for a discussion on building new member communities.

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Topics: Associations, Member Experience

Social Media for Associations: The 3 Most Important Concepts [Audio]

Written by Joshua Paul | on June 10, 2011 at 1:10 PM


Josh Paul
Higher Logic
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Topics: Social Media, Associations

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience

New Mobile App Report Could Save Associations Money

Written by Joshua Paul | on May 10, 2011 at 9:21 AM

Mobile apps are hot right now. Mobile technology sessions are full and our booth is buzzing at this year's conferences. Everybody wants one. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage, and cost of mobile apps.

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Topics: Associations, Online Community Software, Member Experience

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