As you may know, Higher Logic serves businesses, associations, and technology user groups. This means that we were in the thick of it last week, when one of the major groups in the nonprofit membership world held their annual conference in Atlanta.
While it was great to see friends, customers, and partners, it was the new voices in the area of online community that caught my attention. Based on our conversations with the larger-than-expected number of online community managers at the event, it seems as though the conversation in the association space has shifted from, "Why do I need a community?" to "How can I make my community work?"