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Posts about Associations

Are You Prepared for These 8 Types of Discussions in Your Online Customer Community?

Written by Joshua Paul | on June 11, 2013 at 8:30 AM

Preparation is the key to many of the world's elite performers. From the world's best athletes, like LeBron James and Serena Williams, to top-tier musicians to the the best Ted Talks, preparation plays a vital role in their success.

Being prepared plays such an important role in our careers and personal lives, why wouldn't it apply to the experience you provide your prospects, customers, and partners in your online customer community?

When you launch an online customer community, you are opening up your organization and customers to a new dimension of communication.

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Topics: Associations

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement

Association Social Media: How to Create a Fail-Proof On Line Member Community [Infographic]

Written by Joshua Paul | on May 29, 2013 at 8:30 AM

Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.

What You Need to Know to Create a Sustainable Private Online Member Community

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Topics: Associations

Should Online Communities Be Open or Closed? It Depends.

Written by Andy Steggles | on May 9, 2013 at 9:30 AM

An ongoing discussion I have with Higher Logic clients and see featured frequently on ASAE Collaborate is whether a private online community should be open to anyone or limited to members only.

Friend and client Roy Snell from the Society of Corporate Compliance and Ethics (SCCE) makes a case for open community in a recent issue of Associations Now. He argues that "closing social media is like tying a horse to the front of your car and pulling it around," and that the more people participating in an org's online community, the better. He claims that in order to be competitive with public social networking platforms, an organization must have an open community, because if other, larger communities exist for the profession your organization represents, your members will congregate there and your community will become irrelevant.

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Topics: Online Community Management, Member Communities, Associations

8 Ways to Use Online Community Software to Help Your Business Go Green [Earth Day]

Written by Joshua Paul | on April 22, 2013 at 8:30 AM

Is there a mainstream company or executive out there that doesn't love a well-thought-out green initiative? The PR advantages, cost savings, and good feelings that come with conservation measures are too much for most people to overlook.

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Topics: Associations

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Written by Joshua Paul | on September 5, 2012 at 11:35 AM

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

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Topics: Member Communities, Associations

How Private Social Networks & Customer Reference Programs Work Together [Transcript]

Written by Joshua Paul | on August 19, 2012 at 8:30 AM

In episode #6 of the social business podcast, ProCommunity, I spoke with Bill Lee, President of the Customer Reference Forum and author of the new book, The Hidden Wealth of Customers. We discussed the power of customer reference programs and how online customer community provide new ways recruit, manage, and engage customer advocates.

The conversation also included how to get at the untapped value that existing customers can create, the role of online customer communities in managing customer relationships, and real examples of customer reference program success.

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Topics: Associations

40% of Association Members' Online Time is in Professional Communities [Research]

Written by Joshua Paul | on August 2, 2012 at 8:36 AM

Attention Professional Associations! Will You Be That Community?

A new research project from the Society for New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

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Topics: Associations

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Written by Joshua Paul | on July 26, 2012 at 8:30 AM

The basic premise behind enterprise online communities has two parts:

  1. People have knowledge that can benefit each other and the company.
  2. Companies excel when that information is findable, sharable, and expandable.
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Topics: Associations, Collaboration Tools

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities

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