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Associations Posts

How Private Member Communities Create Value For Your Association Members

Written by Joshua Paul | on August 20, 2015 at 8:30 AM | 5 minute read

We have been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli, PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association's role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

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Topics: Associations, Online Community

Is Your Community Changing with the Times?

Written by Maddie Grant | on August 17, 2015 at 9:00 AM | 2 minute read

Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge.

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Topics: Millennials, Volunteer Management, Member Communities, Associations, Online Community

Keeping Score on Your Volunteer Programs

Written by Caitlin Struhs | on August 6, 2015 at 3:00 PM | 3 minute read

Does your volunteer program have a scoring system? When it comes to supporting volunteer programs, especially within an online community, the limitation is always staff time and resources. And the best-case scenario is being able to track how individuals’ volunteering efforts and the volunteer program overall impacts your organization. This is where your community can help—develop a score card for your volunteers to participate and track their engagement.

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Topics: Community Platforms & Updates, Engagement, Volunteer Management, Associations, Marketing Automation, Online Community

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM | 2 minute read

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations, Online Community

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Written by Joshua Paul | on June 10, 2015 at 9:30 AM | 3 minute read

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Topics: Associations, Nonprofits and Charities, Member Engagement, Marketing Automation, Online Community

Millennials Are Raising the Bar

Written by Maddie Grant | on May 22, 2015 at 10:30 AM | 2 minute read

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important.

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Topics: Millennials, Associations, Email Marketing, Online Community

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM | 3 minute read

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Topics: Associations, Member Engagement, Customer Advocacy, Online Community

Cultivate Volunteer Engagement - The Sky Is the Limit

Written by Lauren Wolfe | on April 13, 2015 at 9:36 AM | 3 minute read

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

A Millennial Approach to Mentoring

Written by Maddie Grant | on April 6, 2015 at 9:00 AM | 1 minute read

Mentoring has been around since the dawn of time, and it certainly has been a central tenet within associations. Many of us can think of the one or two individuals we met through our professional association who provided important guidance as we navigated the early stages of our careers. Many associations have formal mentoring programs, where younger members are paired with more experienced members in the association in an official mentoring relationship (We're also now pretty familiar with the idea of 'reverse mentoring', where younger volunteers or staff can provide training to older cohorts on technology and social media in particular.)

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Topics: Millennials, Associations, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

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