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Posts about Associations

How to Successfully Upgrade from a Listserv to an Online Community

Written by Joshua Paul | on August 8, 2014 at 8:30 AM

There was a time when email listservs were the new kid on the block.

Short for "mailing list server," your listserv has probably served your association or membership organization well over the last decade or two. You've been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.

During their heyday, listservs made a huge difference in member interaction and association communication. However, they're now competing with new options that have additional opportunities for member engagement and membership value.

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Topics: Associations, Online Community Software, Member Experience

Why Your Online Community Needs the Board of Directors

Written by Andy Steggles | on July 28, 2014 at 10:30 AM

What's the one thing almost all associations have in common? It's formal volunteer leadership programs. Volunteer leaders are highly visible, engaged MVPs in the association, lending credibility and encouraging other members to attend events and participate in activities. There are volunteer trainings, guidelines and formal committee structures and procedures, all of which boost the program's credibility and desirability; members aspire to join the ranks of these MVPs.

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Topics: Online Community Management, Associations, Member Engagement

How to Use Data from Your Private Online Community to Make Better Decisions

Written by Joshua Paul | on July 24, 2014 at 8:30 AM

Running a private online community for your association comes with its fair share of decisions"”from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it's your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That's why you need a little bit of the "good stuff"" and why we're happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Topics: Online Community Management, Associations, Member Experience

The Pros and Cons of Auto-Login for Discussion Emails

Written by Andy Steggles | on July 22, 2014 at 1:00 PM

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user's credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually log in.

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Topics: Community Platforms & Updates, Communications, Associations, Member Engagement

Where Do Associations Get the Most ROI from Private Online Communities?

Written by Joshua Paul | on April 30, 2014 at 1:35 PM

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members' interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

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Topics: Member Communities, Associations

Volunteer Appreciation Week

Written by Lauren Wolfe | on April 10, 2014 at 10:30 AM

It's National Volunteer Appreciation Week!

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Topics: Volunteer Management, Associations

Membership Department vs. Community Management Department

Written by Andy Steggles | on December 10, 2013 at 10:00 AM

Associations are starting to realize that the traditional membership department is changing rapidly and for some, the focus has moved from membership to community.

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Topics: Online Community Management, Marketing, Associations

Creating an Association Online Community that Members Will Use

Written by Joshua Paul | on September 16, 2013 at 8:30 AM

At a recent conference for association executives, I overhead the following conversation between two colleagues:

"We're planning an online community for our members"

"Then, we're going to need to have a social media strategy expert on staff."

"Why?"

"The people who manage our member benefits and keep our community engaged today couldn't possibly do it online". Never mind, I realize how silly that sounds when I say it out loud."

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Topics: Member Communities, Associations, Online Community Software

3 Thought-Provoking Online Community Tweets From the Association World

Written by Joshua Paul | on August 13, 2013 at 10:22 AM

As you may know, Higher Logic serves businesses, associations, and technology user groups. This means that we were in the thick of it last week, when one of the major groups in the nonprofit membership world held their annual conference in Atlanta.

While it was great to see friends, customers, and partners, it was the new voices in the area of online community that caught my attention. Based on our conversations with the larger-than-expected number of online community managers at the event, it seems as though the conversation in the association space has shifted from, "Why do I need a community?" to "How can I make my community work?"

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Topics: Associations

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement

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