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Associations Posts

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM | 4 minute read

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

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Topics: Member Communities, Associations, Member Experience, Online Community, Marketing Automation

Pitching Your Association's Online Community Strategy: How to Overcome Common Objections

Written by Christina Green | on January 14, 2016 at 8:30 AM | 4 minute read

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don't want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

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Topics: Online Community Management, Associations, Online Community

How to Measure the Effectiveness of Your Association's Member Engagement Tactics

Written by Christina Green | on January 7, 2016 at 8:30 AM | 4 minute read

It's that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you're giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

Association Social Networking: Why Tech IQ Doesn't Matter for Online Community Engagement

Written by Christina Green | on December 30, 2015 at 8:30 AM | 5 minute read

Our members aren't technologically savvy.

Our members aren't on social media.

Our members aren't really computer literate.

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers†just aren't interested in the Internet and social media. This is simply not true.

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Topics: Associations, Online Community

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM | 4 minute read

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software, Online Community

The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM | 4 minute read

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Member Engagement, Associations

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM | 2 minute read

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials, Associations, Online Community, Marketing Automation

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry

Written by Nick Davis on November 19, 2015 at 8:30 AM | 6 minute read

Over the past decade technology has changed at lightning speed. Systems are more intuitive and user friendly than ever before, as sites like Slack and Twitter continue to garner mass use with simplicity.

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Often budgets are tight and head count is restricted, so adopting technology may be one of the only ways to meet increased demands with limited resources.

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Topics: Associations, Online Community, Marketing Automation

How to Market Your Association's Virtual Memberships Like a Tech Company

Written by Christina Green | on November 12, 2015 at 8:30 AM | 4 minute read

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

If you clicked through to some of the better known apps, you'll find they have a free level and one or more paid levels. Tech companies are marketing geniuses when it comes to knowing how to lock down some of their features in order to entice people to upgrade.

Associations that offer virtual memberships or entry-level membership tiers could learn quite a bit from them.

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Topics: Associations, Member Engagement, Member Experience, Online Community, Marketing Automation

Is a Virtual Membership Option Right for Your Association?

Written by Christina Green | on October 29, 2015 at 8:30 AM | 5 minute read

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

We've come frighteningly close to some of these - four Jaws movies is close enough for me - but we're also sadly very far away from flying cars and delicious home-cooked, healthy meals in 30 seconds.

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Topics: Associations, Member Experience, Online Community

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