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Associations Posts

Association Job Hacks: Secrets to Becoming Your CFO's Favorite Employee

Written by Julie Dietz on June 21, 2016 at 8:30 AM | 5 minute read

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Topics: Associations, Member Communities, Online Community, Marketing Automation

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM | 4 minute read

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

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Topics: Associations, Member Engagement, Member Experience, Communications, Online Community

Why Associations Shouldn't Be Giving Away All Their Content for Free

Written by Julie Dietz on June 8, 2016 at 8:30 AM | 5 minute read

As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

Secrets to Keeping Your Association's Data Clean

Written by Julie Dietz on June 7, 2016 at 8:30 AM | 4 minute read

You've put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It's a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.

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Topics: Associations, Online Community Software, Online Community

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Written by Julie Dietz on April 29, 2016 at 8:00 AM | 5 minute read

I may be dating myself, but see if you can place these lyrics:

Sometimes you want to go where everybody knows your name,

and they're always glad you came.

If you said it's a line from the Cheers theme song, you're right. If you didn't know it, hey, at least you're young.

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Topics: Member Communities, Associations, Member Experience, Online Community Software, Online Community

How to Calculate and Explain the ROI of Your Association's Private Member Community

Written by Christina Green | on April 7, 2016 at 8:30 AM | 5 minute read

"If you don't know where you're going, any road will take you there." - Lewis Carroll

This quote probably wasn't meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you're on, decide where your organization is going, and what road will take it there.

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Topics: Associations, Online Community

How to Get Your Association's Board Involved in Your Online Community

Written by Christina Green | on March 31, 2016 at 8:30 AM | 5 minute read

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

That's why it's necessary to have your board's support for your online community so that it stands out as a solid, effective engagement tool. Without board support for your online community, members could ask why they should invest their time if the association's leadership is not entirely committed.

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Topics: Associations, Online Community

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM | 4 minute read

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

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Topics: Associations, Online Community Software, Member Experience, Marketing Automation, Online Community

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM | 2 minute read

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

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Topics: Associations, Member Experience, Member Communities, Online Community

What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM | 4 minute read

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

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Topics: Associations, Online Community, Marketing Automation

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