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Associations Posts

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM | 4 minute read

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

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Topics: Online Community Management, Social Media, Online Community, Associations

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM | 5 minute read

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

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Topics: Associations, Volunteer Management, Member Engagement, Online Community

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Topics: Member Engagement, Online Community, Marketing Automation, Associations

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM | 8 minute read

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM | 5 minute read

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

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Topics: Associations, Engagement, Online Community, Marketing Automation

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Online Community, Member Engagement, Member Retention

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Written by Ray Flores on June 28, 2016 at 8:30 AM | 6 minute read

"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Topics: Associations, Online Community, Marketing Automation

How to Get Market Data for Your Association Without Doing Expensive Market Research

Written by Julie Dietz on June 24, 2016 at 8:30 AM | 5 minute read

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said 'you cannot have information without data.'

Associations need information about their members so they can provide them with the best benefits and the most value. To make market-driven decisions, they need data on their members and which subjects they're interested in. What are their priorities, challenges, and motivations? What industry changes impact and concern them?

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Topics: Associations, Member Experience, Online Community, Marketing Automation

How Associations Can Build Better Relationships with Chapters

Written by Julie Dietz on June 23, 2016 at 8:30 AM | 4 minute read

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

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Topics: Associations, Online Community, Member Engagement

Selecting the Right Online Community Management Approach for Your Association

Written by Christina Green | on June 22, 2016 at 8:30 AM | 5 minute read

A watched pot may never boil, but that's the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community's proverbial pot and provide interesting, valuable discussions and content for your members.

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Topics: Online Community Management, Associations, Online Community

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