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Associations Posts

How to Calculate and Explain the ROI of Your Association's Private Member Community

Written by Christina Green | on April 7, 2016 at 8:30 AM | 5 minute read

"If you don't know where you're going, any road will take you there." - Lewis Carroll

This quote probably wasn't meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you're on, decide where your organization is going, and what road will take it there.

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Topics: Associations, Online Community

How to Get Your Association's Board Involved in Your Online Community

Written by Christina Green | on March 31, 2016 at 8:30 AM | 5 minute read

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

That's why it's necessary to have your board's support for your online community so that it stands out as a solid, effective engagement tool. Without board support for your online community, members could ask why they should invest their time if the association's leadership is not entirely committed.

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Topics: Associations, Online Community

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM | 4 minute read

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

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Topics: Associations, Online Community Software, Member Experience, Marketing Automation, Online Community

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM | 2 minute read

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

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Topics: Member Communities, Associations, Member Experience, Online Community

What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM | 4 minute read

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

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Topics: Associations, Marketing Automation, Online Community

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM | 4 minute read

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

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Topics: Member Communities, Associations, Member Experience, Marketing Automation, Online Community

Pitching Your Association's Online Community Strategy: How to Overcome Common Objections

Written by Christina Green | on January 14, 2016 at 8:30 AM | 4 minute read

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don't want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

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Topics: Online Community Management, Associations, Online Community

How to Measure the Effectiveness of Your Association's Member Engagement Tactics

Written by Christina Green | on January 7, 2016 at 8:30 AM | 4 minute read

It's that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you're giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

Association Social Networking: Why Tech IQ Doesn't Matter for Online Community Engagement

Written by Christina Green | on December 30, 2015 at 8:30 AM | 5 minute read

Our members aren't technologically savvy.

Our members aren't on social media.

Our members aren't really computer literate.

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers†just aren't interested in the Internet and social media. This is simply not true.

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Topics: Associations, Online Community

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM | 4 minute read

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software, Online Community

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