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Associations Posts

The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM | 5 minute read

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community

4 Ways Association Executives Can Reduce Staff Stress

Written by Julie Dietz on July 15, 2016 at 8:30 AM | 5 minute read

What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress, workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Topics: Associations, Marketing Automation, Online Community

Secrets to Ending the Re-Training Cycle in Your Association

Written by Julie Dietz on July 13, 2016 at 8:30 AM | 4 minute read

Have you ever been frustrated by employee turnover and the training that inevitably comes after you finally find a replacement?

An employee takes an opportunity outside the organization, you get your new membership director and supporting staff trained on your AMS, member needs, and organizational policies - then the dreaded conversation happens again. Another employee is leaving, and you have to start all over.

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Topics: Engagement, Associations, Marketing Automation, Online Community

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM | 4 minute read

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

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Topics: Online Community Management, Social Media, Associations, Online Community

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM | 5 minute read

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM | 8 minute read

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM | 5 minute read

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

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Topics: Engagement, Associations, Marketing Automation, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Member Retention, Member Engagement, Online Community

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Written by Ray Flores on June 28, 2016 at 8:30 AM | 6 minute read

"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Topics: Associations, Marketing Automation, Online Community

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