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Posts about Associations

The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Written by Julie Dietz on January 16, 2018 at 8:30 AM

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both.

But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer resources.

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Topics: Associations

3 Questions to Ask Yourself Before Purchasing New Association Technology

Written by Julie Dietz on January 4, 2018 at 8:30 AM

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

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Topics: Associations, Online Community

How to Nurture Your Donors to Improve Fundraising

Written by Julie Dietz on December 12, 2017 at 8:30 AM

Tis the season for giving, whether it’s children’s toys, holiday galas, or advocacy groups. For nonprofits and charities, that makes the holidays a great time to focus on fundraising. You’re probably already leveraging the giving season to improve your campaigns and help meet year-end goals.

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step?

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Topics: Engagement, Associations, Nonprofits and Charities

A Century-Old Association Committed to Online Community and Data Analysis

Written by Caitlin Struhs | on December 7, 2017 at 8:30 AM

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities.

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Topics: Community Platforms & Updates, Engagement, Associations, Online Community Software, Member Engagement

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM

What comes to mind when you think about the term “data science”?

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Topics: B2B Communities, Associations, Customer Experience

Stop Torturing Your Members—Simplify Your Process by Following the 3 C’s

Written by Julie Davis on October 31, 2017 at 8:30 AM

Members of organizations today are tech savvy and expect their interactions with your organization to be easy and meaningful. They don’t want to feel “tortured” by a complicated system requiring a bunch of extra steps to complete a simple task like membership renewal or event registration. To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content, Commerce and Community.

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Topics: Associations

How to Get Association Members Volunteering

Written by Molly Talbert | on October 26, 2017 at 8:30 AM

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. 

But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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Topics: Volunteer Management, Associations

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Written by Andy Steggles | on October 25, 2017 at 8:30 AM

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities.

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Topics: Associations, Member Experience

How to Use Your Online Community to Better Understand Your Chapters

Written by Julie Dietz on October 24, 2017 at 8:30 AM

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?

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Topics: Associations, Online Community Software, Member Experience

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

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Topics: Associations

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