Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing.
Here’s a closer look at some of the top 2016 social media trends to watch throughout the year.
Are you looking to increase engagement and find new members for your organization? Then social prospecting is the way to go. Statista estimates that 2.13 billion people will be using social media networks this year, which means no matter what your organization is offering, there are people out there on social media who want it. Social prospecting is the art of finding those people, listening to what they have to say, and then engaging them. Click here to learn more about how social prospecting works and how you can use it to your advantage.
The idea of social commerce isn’t new – it’s been talked about for years. However, 2016 is the year it will begin gaining some traction. Various social media platforms now offer buy buttons, allowing users to easily make purchases from the Instagram direct response button, a Facebook page, or from a tweet. People are becoming more comfortable with transactions on social media. Expect to see more advancements in social commerce, as well as an increase in organizations using shopping ads on social media sites.
According to The Motley Fool, live streaming is another big social media trend to watch in 2016. Once Meerkat launched, it became clear live streaming was going to grow, and even when Meercat was cut off with Twitter, Periscope now offers live streams. Facebook also launched a live streaming feature for iPhone users within the United States, and it plans to bring this feature to everyone in the coming year.
Messaging apps are expecting continued growth during 2016, and billions of people use messaging apps today, such as Viber, WhatsApp, and the most popular, Facebook Messenger. While the original use of these apps were to allow individuals across the globe to talk in real time, these apps have become excellent marketing tools as well. Major social media platforms have messaging components, which allows organizations to use these apps to stay in touch with their community members, making interactions easier.
Video will become one of the most popular advertising platforms in 2016, and advertisers are getting on board by paying premium prices for video ads on social media. Many consumers look at video as one of the least invasive advertising platforms. In fact, one video ad that showed up on Buzzfeed’s YouTube channel in 2016, “Puppyhood,” quickly brought in more than 81 million views, becoming one of Facebooks most-viewed videos. This shows how people react to video, and organizations can take advantage of this form of native advertising that people appreciate.
While social media is all about real-time engagement, the window for response continues to become smaller every year. Surveys show that most Twitter users expect to get a response from organizations they get in contact with, and many of them want that response in an hour or less. People head to social media to make complaints, and unfortunately, many organizations are failing to respond. Real time engagement and faster response times will become an essential trend for this year, and organizations that do respond fast will certainly have an advantage over competition.
Today, social media is one of the essential keys to successful online marketing. To stay ahead of your competition, make sure you’re informed on current social media trends that are sure to impact the way you market and do business in 2016.
John Foley is the President and CEO/CMO of interlinkONE and Grow Socially, Inc., a marketing services company and affiliated partner of many associations from a wide range of industries. John and his team have worked with associations for nearly 20 years to create successful marketing strategies that aim to generate more leads, increase engagement, and improve member satisfaction. Along with being named to the Forbes Top 50 CMOs on Social Media, John and his team have launched a social media platform designed to grow associations and allow them to connect with members on a national and local level. Learn more about John at JohnFoleyJr.com, and AwarenessHub at AwarenessHub.com.