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Customer Engagement: Are You 'Spamming' Your Customers?

Written by Joshua Paul | on June 30, 2011 at 8:30 AM | 3 minute read

Here is the #1 tip for keeping customers engaged: Stop talking about yourself! They are already your customers. They gave you their business. Now they want value, so stop 'spamming' them with marketing.

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Topics: Customer Engagement, Marketing Automation, Online Community

Enterprise Social Technology and the Importance of Flexibility

Written by Joshua Paul | on June 24, 2011 at 8:30 AM | 1 minute read

Online Communities Bring Together Customers, Partners, Employees, Prospects, and Fans

As I reflect on the ideas that came out of this week's Enterprise 2.0 Conference in Boston, I can't help but be reminded that the beauty of business social software is that it is rarely designed with a "one size fits all' approach. Software providers that walk in on day one and tell a business how it has to change it order to get results from their software rarely make it.

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Topics: Member Engagement, Online Community

Social Media for Associations: The 3 Most Important Concepts [Audio]

Written by Joshua Paul | on June 10, 2011 at 1:10 PM | 5 minute read


Josh Paul
Higher Logic

Are you tired of hearing about social media? Cut through the fire hose of information and find out the 3 most important things that association executives need to know about social media.

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Topics: Social Media, Associations, Marketing Automation, Online Community

3 Search Engine Must-Haves When Selecting Online Community Software

Written by Joshua Paul | on June 3, 2011 at 2:15 PM | 3 minute read

Search engines are the number one way that people find information, products, and people on the web. The same is true for your organization's private social network. Search engines and their search boxes that appear in the sidebar, upper corner, or center of your header have become so easy, so ubiquitous, so mundanely there, that their high level of use by your customer or members to navigate your online community can be forgotten.

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Topics: Online Community Management, Online Community

The "Chicken or the Egg" Model for Online Community Success

Written by Joshua Paul | on June 1, 2011 at 10:00 AM | 3 minute read

In order for an online community to succeed, it must be a benefit of being a customer of your company or a member of your organization. I have written before about how you cannot create a thriving online community by just putting it out there and letting people use it if they want to. At an association, your online community is one of the central pillars of your member benefit package. If you run sales or marketing at a for-profit company, your online community of customers, employees, and partners is a strong differentiator and a major feature of how you help your customers become more successful.

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Topics: Online Community Management, Online Community

Become a Better Online Community Manager This Weekend

Written by Joshua Paul | on May 27, 2011 at 8:30 AM | 2 minute read

In the United States, we're getting ready to enjoy the Memorial Day three-day weekend. For the digital crowd, this means three warm, lazy mornings with an iPad (or laptop) in one hand and better coffee than the "office brew" in the other.

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Topics: Online Community Management, Online Community

Planning an Online Community? 10 Questions for Members About Access

Written by Joshua Paul | on May 26, 2011 at 5:30 AM | 1 minute read

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Topics: Online Community Management, Engagement, Online Community

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM | 2 minute read

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

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Topics: Member Communities, Nonprofits and Charities, Online Community

Positioning Your Online Community for Success

Written by Joshua Paul | on May 21, 2011 at 11:20 AM | 3 minute read

How an Organization Positions Their Online Community Can Be The #1 Factor in Its Success or Failure

A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers.

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Topics: Online Community Management, Customer Communities, Online Community

12 Ways Private Online Communities Make Associations More Successful

Written by Paul Schneider on May 18, 2011 at 4:08 PM | 4 minute read

Many times we write about some of the more advanced features and practices around managing a private online community. However, many membership-based organizations are still in the investigation stage of how an online member community can help them tackle the major challenges facing associations today.

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Topics: Member Communities, Online Community

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