As successful community managers know, tools and technology are only half the equation for a successful online community. The other half includes strategy, methodology, and consistently executing on an engagement plan.
Online forums are one of the most powerful tools in your online member or customer community. Though blog content, document libraries, surveys, and online collaboration tools keep member engaged, online discussion boards are usually the center of the helpful discussions and idea sharing in your online community.
Topics: Online Community Management
Should marketers drop the use of open rate when measuring email marketing effectiveness? Membership marketers should not live and die by open rates. Open rates are not an exact science and association membership and marketing professionals can't rely solely on open rate figures to tell how many people read their message.
Now that more and more associations have been using online communities for a few years, there comes a time when you outgrow your online community and need to graduate to a full membership engagement platform.
Topics: Online Community Software
This week is ASAE's 2011 Marketing, Membership, and Communications Conference. This event aims to help association professionals learn the tools and techniques to increase the perceived relevance of their organizations and keep members engaged over time.
Topics: Member Engagement
Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.
This is the second part of our article on free membership models being explored by many associations. You can read the first part in this series to understand why a membership organizations are thinking about eliminating dues, common concerns about moving to a free membership model, and which types of organizations are most successful in making this kind of shift.
I recently attended an ASAE Idea Swap where the topic was onboarding new members. It was a great discussion facilitated by Susanne Connors Bowman from The Haefer Group and a lot of innovative ideas were shared.
Topics: Member Engagement
Think your association can wait to start using mobile apps to engage your members? Think again. Both consumer and enterprise mobile technology is quickly overtaking traditional online channels for certain types of member engagement.
The 2011 Digital Now conference, which is focusing on mobility for associations and nonprofits this year, reminds us that membership organizations are well suited to engage their constituents through mobile devices. For this reason, many are not waiting years - as they have historically - for the technology to be tested in the for-profit arena, before bringing this benefit to their members.
This post builds on, and responds to, the recent discussions about one of the major trends steamrolling toward associations and other membership organizations in the next 5 years.