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3 Social Business Planning Traps to Avoid

Written by Joshua Paul | on January 3, 2012 at 10:57 AM | 3 minute read

Implementing a sustainable social business model can be complicated. When building community into your strategy, you are not only empowering and motivating employees, but relying on customers, prospects, and partners to engage each other and your organization.

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Topics: Online Community Software, Online Community

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM | 2 minute read

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

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Topics: Online Community Management, Engagement, Online Community

How to Build a Branded Online Community [Quick Tips]

Written by Joshua Paul | on December 17, 2011 at 8:30 AM | 2 minute read

For companies and membership organizations that are planning to build a branded online community to increase sales, improve customer satisfaction, and better control support costs, this recent video from Inc.com has some great tips. However, many deserve explanation to be truly valuable to a business to business (B2B) or membership marketer.

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Topics: B2B Communities, Online Community

How to Improve Customer Marketing By Providing More Relevant Information

Written by Joshua Paul | on December 9, 2011 at 8:30 AM | 2 minute read

What can consumer-facing companies, like Google, Amazon, and Netflix, teach us about marketing to our existing customers? They have all figured out that providing highly relevant information to customers keeps them customers.

In the same way that these companies have proven that various degrees of personalized information and recommendations correlate to higher levels of customer stickiness, your organization can use this customer marketing approach to increase customer retention and additional sales opportunities.

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Topics: Marketing, Customer Engagement, Online Community

17 Tips for Planning a Private Social Network for Your Business

Written by Joshua Paul | on December 5, 2011 at 1:49 PM | 2 minute read

Marketers and membership professionals continue to see the value of leveraging their online community to increase revenue and control costs. However, the path of taking a social business strategy from business idea to business impact can be less clear.

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Topics: Customer Communities, Online Community

How to Create an Online Community Using Market Research

Written by Joshua Paul | on December 2, 2011 at 8:30 AM | 6 minute read

Planning a private social network for customers or members takes a lot more than translating the features that you use on Facebook into an enterprise environment. Once you have interviewed customers and staff about their problems, how they use the Internet, and the information that is most valuable to them, you can conduct surveys to confirm your interview data. Next, it is time to use primary market research to prioritize the characteristics of your online community.

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Topics: Engagement, Online Community

3 Online Community Software Features Your CEO Will Love

Written by Joshua Paul | on November 29, 2011 at 9:12 AM | 2 minute read

Your CEO doesn't care about your social business strategy in the same way that you do. As more organizations moved toward implementing social software to engage prospects and customers in 2011, marketing, customer care, and strategy executives have a lot for which to be thankful.

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Topics: Customer Communities, Online Community

10 Elements of Leading B2B Social Business Software - Part 2

Written by Paul Schneider on November 22, 2011 at 10:57 AM | 2 minute read

Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform. Don't miss part one of this article for characteristics 1-5.

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Topics: B2B Communities, Online Community

10 Characteristics of Leading B2B Enterprise Social Platforms - Part 1

Written by Paul Schneider on November 17, 2011 at 8:05 AM | 2 minute read

At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement of breadth of capabilities." He went on to make the point that, "The catch is that features considered essential to one enterprise can be irrelevant to another."

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Topics: B2B Communities, Online Community

How Live Events Improve Customer Relationships

Written by Joshua Paul | on November 15, 2011 at 8:30 AM | 1 minute read

We recently brought its customer community together for a live multi-day event focused on learning, networking, and product feedback. Being an online customer community software company, we were overwhelmed by the positive response of our customers to the in-person workshops. The feedback highlighted how important it is for B2B companies to combine live conferences and online customer communities to build strong customer relationships.

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Topics: Customer Experience, Online Community

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