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5 Tips for Using Online Community Analytics to Improve Social Engagement

Written by Joshua Paul | on May 11, 2012 at 11:46 AM | 3 minute read

Take some time during your busy day to stop and look around.

These are historic times when it comes to an organization's abilities to leverage the online communities it sponsors and the communities it participates in to improve business-level results.

The way this is happening is evolving too, just as we have seen in other areas of business.

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Topics: Online Community Software, Online Community

5 Ways to Improve the Customer Experience & Why It Matters [Data]

Written by Joshua Paul | on May 9, 2012 at 11:33 AM | 3 minute read

For some customers, engagement is not the golden ticket that you think it is.

Both business professionals and consumers are busier and more frazzled than ever. They don't have time to engage on your terms. Chances are that your target audience wants help with the task at hand and then wants to move on. How can this bit of information have a significant impact on your business or membership organization?

A Little Customer-Centric Thinking Can Go A Long Way

According to a 2012 Corporate Executive Board study, customers value a simple customer experience over being engaged. Companies that focus on simplifying the customer experience and purchasing process have customers who are 86% more likely to purchase their products and 115% more likely to recommend their brand to others.

When it comes to customer retention and brand advocacy, the survey indicates that a 20% increase in simplifying the customer experience results in a 96% increase in a customer's likelihood to purchase, re-purchase, or recommend a particular brand.

As more and more companies develop online customer communities to engage prospects and customers, it is important to place a premium on keeping the customer experience simple and straightforward.

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Topics: Customer Experience, Online Community

Is Member Engagement Tied to Private Online Communities? [Data]

Written by Joshua Paul | on May 4, 2012 at 8:35 AM | 2 minute read

69% More Associations Saw Member Engagement Increase if They had a Private Online Community

Is a private online member community worth your organization's time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization.

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Topics: Online Community Management, Member Engagement, Online Community

8 Ways to Use Video Effectively in Your Private Online Community

Written by Joshua Paul | on May 2, 2012 at 8:30 AM | 3 minute read

The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app, Socialcam, are seeing adoption skyrocket. How can you translate the popularity and comfort of video into your private customer or member community?

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Topics: Engagement, Online Community

5 Employee Groups That Should Access Your Online Customer Community Daily

Written by Joshua Paul | on April 27, 2012 at 10:11 AM | 3 minute read

Online Communities in Business Are Not Just For Social Media Geeks

Online customer communities, private social networks where customers, partners, and employees are brought together by companies for the success of their customers, are often thought of as the domain of the social media team.

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Topics: Customer Communities, Online Community

Why is the '24-Hour Rule' Important in Building an Online Community?

Written by Joshua Paul | on April 24, 2012 at 3:45 PM | 4 minute read

You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using it. Creating and growing a new online community, even if it is built on top of an existing customer base or membership organization, takes a vast amount of planning and community management activity.

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Topics: Online Community Management, Online Community

With Enterprise Online Communities, Simplicity Wins. Or Does It?

Written by Joshua Paul | on April 20, 2012 at 10:45 AM | 2 minute read

With Facebook's recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins the day in social networking software. Twitter's meteoric rise and the success of employee collaboration tool, Yammer, are also examples of the power of simple, easy-to-learn social applications with easy-to-use social networks.

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Topics: Online Community Management, Online Community Software, Online Community

4 Steps to Strengthen Your Online Community Engagement Plan

Written by Joshua Paul | on April 17, 2012 at 12:17 PM | 2 minute read

As we discussed in our video on understanding the online community lifecycle, there is no “silver bullet” to building a private online community. It takes time, understanding of your audience, and persistent value-added activity. Whether you are engaging customers, members, employees, prospects, or another stakeholder group, building community always includes a series of steps including onboarding, profiling, and nurturing.

With such a multidimensional engagement plan, where should you point your microscope when your online community is underperforming?  

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Topics: Engagement, Online Community

How to Improve Customer Retention With a Private Online Community

Written by Joshua Paul | on April 10, 2012 at 8:30 AM | 2 minute read

At you next customer conference or membership meeting, take an informal poll asking people why they do business with you? The data that you gather will be gold to your marketing, membership, and product management teams. While you'll hear answers across a broad spectrum, but they will most likely have this theme in common:

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Topics: Customer Engagement, Online Community

How to Select the Best Online Community Software: Part 3 of 3

Written by Joshua Paul | on April 5, 2012 at 8:30 AM | 2 minute read

A Big Dance Approach to Evaluating Private Social Networks

Selecting the right online community platform your business or membership organization can be a harrowing experience. While there are significant differences between companies and software options, they are not always clear in marketing pages of each provider's website.

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Topics: Online Community Software, Online Community

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