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3 Online Community Launch Tips Proven to Increase Engagement

Written by Joshua Paul | on October 13, 2011 at 10:31 AM

We write a lot about the decisions that executives and community owners need to make upfront to create a successful online community. However, what do you do when the ball is rolling? How do you ensure your customers or members to find the community helpful, easy to participate in, and worthy of their time? One of the most important steps to take is testing your community before rolling it out to your entire customer base.

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Topics: Online Community Software

10 Secrets of the B2B Social Business Superhero

Written by Joshua Paul | on October 11, 2011 at 9:47 AM

Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers.

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Topics: B2B Communities

How to Set Online Community Goals & Metrics [Quick Concept]

Written by Paul Schneider on October 6, 2011 at 8:30 AM

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times.  There are many different ‘flavors' of online community software and social business platforms.  Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.

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Topics: Online Community Management, Customer Communities, B2B Communities

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

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Topics: Online Community Management, Associations

5 New Online Community Statistics for Association Executives [data]

Written by Joshua Paul | on September 27, 2011 at 8:45 AM

Recently, the Pew Research Center's Internet & American Life Project released its latest report covering online community. Here are the slides and member engagement takeaways from their study:

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Topics: Member Communities

More Community Management Problems That Can Sink Your Online Community

Written by Joshua Paul | on September 22, 2011 at 1:22 PM

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to create sustainable successful online communities by looking at the reasons why online communities don't make it and how to avoid the same fate.

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Topics: Online Community Management

Using Your Online Community After an Event [Quick Concept]

Written by Paul Schneider on September 21, 2011 at 9:50 AM

In keeping with our mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.

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Topics: Online Community Management

Community Management Reasons Online Communities Fail (Part 3 of 4)

Written by Joshua Paul | on September 20, 2011 at 8:30 AM

Over the past 2 weeks, we have looked at the strategic reasons why private online communities fail and the structural or organizational reasons why customer and member communities don't survive. Today, we are going to dive deeper and explore 4 of the 9 primary community management-related reasons why online communities fail at companies and membership organization, like associations. The rest will be posted later this week.

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Topics: Online Community Management

How Customer Communities Help Turn B2B Products Into Brands

Written by Joshua Paul | on September 15, 2011 at 8:30 AM

This article was originally published by Social Media Today.

Why is it that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between and iPhone and non-Apple smartphone.

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Topics: B2B Communities

4 Organizational Reasons Why Private Social Networks Fail (Pt. 2 of 4)

Written by Joshua Paul | on September 13, 2011 at 10:09 AM

Last week, I launched this series on why online customer communities fail in order to help business leaders, association executives, and community managers understand and avoid the most common pitfalls. The last post focused on flawed strategies and misaligned goals. This week, we'll look at the reasons that online communities die that relate to the organization and its senior leadership.

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Topics: Online Community Software

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