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3 Online Community Software Features Your CEO Will Love

Written by Joshua Paul | on November 29, 2011 at 9:12 AM

Your CEO doesn't care about your social business strategy in the same way that you do. As more organizations moved toward implementing social software to engage prospects and customers in 2011, marketing, customer care, and strategy executives have a lot for which to be thankful.

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Topics: Customer Communities

10 Elements of Leading B2B Social Business Software - Part 2

Written by Paul Schneider on November 22, 2011 at 10:57 AM

Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform. Don't miss part one of this article for characteristics 1-5.

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Topics: B2B Communities

10 Characteristics of Leading B2B Enterprise Social Platforms - Part 1

Written by Paul Schneider on November 17, 2011 at 8:05 AM

At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement of breadth of capabilities." He went on to make the point that, "The catch is that features considered essential to one enterprise can be irrelevant to another."

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Topics: B2B Communities

How Live Events Improve Customer Relationships

Written by Joshua Paul | on November 15, 2011 at 8:30 AM

We recently brought its customer community together for a live multi-day event focused on learning, networking, and product feedback. Being an online customer community software company, we were overwhelmed by the positive response of our customers to the in-person workshops. The feedback highlighted how important it is for B2B companies to combine live conferences and online customer communities to build strong customer relationships.

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Topics: Customer Experience

5 Social Media Tips for Association Communications Professionals

Written by Joshua Paul | on November 9, 2011 at 11:47 AM

This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.

As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:

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Topics: Member Communities

5 Types of Online Community for Business - Part 2

Written by Joshua Paul | on November 4, 2011 at 8:43 AM

Somewhere in the country, an executive is scratching his or her head over how to build a community of their customers or members. Their goals are clear, but with over 170 million tweets flying around each day, finding the right information to get started can be daunting. After acquiring a firm grasp on the impact they would like their online community to have on their organization and the critical problems that their customers would like solved, their first question should be:

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Topics: Customer Communities

What Kind of Social Networking Does Your Business Need? - Part 1

Written by Joshua Paul | on November 1, 2011 at 11:00 AM

Last week, I attended an online community business roundtable for small and medium-sized organizations. One of the big questions coming out of the event was, "What are the free tools I can use to build an online community?" Since building community around a business and customer base is new in many B2B and membership organizations, executives often look first to free or low-cost solutions to build customer or member communities.

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Topics: Online Community Software

Your Online Community Strategy is a Product Strategy

Written by Joshua Paul | on October 28, 2011 at 12:45 PM

Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.

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Topics: Online Community Management, Customer Communities

4 Ways to Make Your Professional Online Community More Fun

Written by Joshua Paul | on October 26, 2011 at 9:07 AM

Do your in-person customer or member events rock? Do you have live music and mixed drinks intermingled with your educational and product sessions? At a recent workshop on online communities, a young man asked, "Our live networking events are amazing"¦really amazing, but our online community is boring. How can we expect our customers to use our private social network when our in-person events are so good?"

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Topics: Online Community Management

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

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Topics: Member Communities, Associations, Member Retention

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