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5 Ways to Get Employee Buy-In for Your Corporate Online Community

Written by Joshua Paul | on July 18, 2012 at 8:35 AM | 3 minute read

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

The ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Topics: Customer Communities, Online Community

ProCommunity #2: The Business of Online Community & Enterprise 2.0 Buy-In

Written by Joshua Paul | on July 17, 2012 at 7:45 AM | 1 minute read

Discussing Building Online Community Across The Enterprise with Rachel Happe

Rachel Happe joins us for this episode of ProCommunity, the show where online communities meet business performance.

Rachel is a Co-Founder and Principal at The Community Roundtable, an information services organization dedicated to the business of community. Rachel leads one of the largest membership organizations made up of community managers and social business professionals. She also produces The State of Community Management report. Rachel can be found on Twitter at @rhappe.

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Topics: Online Community Management, Online Community Software, Online Community

How to Improve Customer Relationships Using a Business-To-Business Online Community [Transcript]

Written by Joshua Paul | on July 11, 2012 at 8:30 AM | 15 minute read

In episode #1 of our web series, ProCommunity, I spoke with Vanessa DiMauro, CEO of Leader Networks. We discussed how business-to-business companies are using online customer communities to strengthen customer relationships and spur innovation.

We also covered the differences between business-to-consumer and business-to-business online communities, the process for creating a business-to-business online community, and how to get the most out of your online community metrics.

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Topics: Customer Engagement, Online Community

How to Create a B2B Online Customer Community

Written by Joshua Paul | on July 10, 2012 at 8:30 AM | 2 minute read

Social business is all too often discussed in broad, homogeneous terms.

For instance, B2B online customer communities are a very different animal than B2C communities. B2B online communities foster long-term relationships to promote peer-to-peer problem solving and enhancing products, while the aim of B2C online communities is usually geared toward directly increasing market share or brand awareness.

We recently launched a web show and podcast for social business professionals which highlights how organizations can use online communities to drive business performance. The first episode features a discussion with Vanessa DiMauro of the research and social consulting firm, Leader Networks.

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Topics: B2B Communities, Online Community

ProCommunity #1: The Keys to Understanding B2B Social Business

Written by Joshua Paul | on July 10, 2012 at 2:15 AM | 1 minute read

Thanks for checking out the very first episode of ProCommunity. This is a project that Socious has been working on for a long time and we're very excited to bring this level of insight to the social business community. We greatly value your feedback and comments.

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Topics: Customer Communities, B2B Communities, Customer Engagement, Online Community

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM | 2 minute read

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities, Online Community

Celebrate Summer With These Actionable Online Community Tips

Written by Joshua Paul | on July 3, 2012 at 8:30 AM | 1 minute read

The fourth of July is often referred to as just "The 4th." At Higher Logic, we are celebrating "The 4th" by giving you our most tactical "lists of 4" all in one place.


Enjoy this red, white, and blue guide to building a more effective online community for your customers, employees, or members.

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Topics: Online Community Management, Online Community

Moderation vs. Community Management in Private Online Communities

Written by Joshua Paul | on June 28, 2012 at 8:45 AM | 2 minute read

I was recently asked about best practices for moderating a private online community. Since Higher Logic provides software for professional, association, and business online communities, I was surprised to hear the term, "moderation."

Even though I am in the trenches working with organizations every day to plan their online customer and member communities, I rarely come across the concept of moderating an online community. It seems to have been replaced by "community management." Let's look at why this is.

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Topics: Online Community Management, Online Community Software, Online Community

The Two Most Important Questions When Selecting the Best Social Software

Written by Joshua Paul | on June 26, 2012 at 12:15 PM | 3 minute read

I love great TV.

There are countless well-crafted shows on the networks and on cable right now. However, it can't remember the last time I watched a full television season or even watched a show on TV. What is wrong with me?

I am interested in the topics and recognize the entertainment value, but at some point during the last 10 years, my life has become so busy and my priorities have changed so much that I never catch shows on TV.

Chances are that the target audience for your online community behaves the same way. You could provide the most valuable content, connections, and discussions in your community, but you are still competing with a multitude of personal, work, and online priorities.

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Topics: Online Community Software, Online Community

4 Essential Steps for Building a Successful Online Community for Business

Written by Joshua Paul | on June 21, 2012 at 8:54 AM | 3 minute read

How to Set Up a Killer Customer Experience in Your Online Community

In online community building, first impressions matter.

If you are lucky enough to get a second opportunity to prove your online community's value to your customers after flopping the first impression test, then second impressions matter too, maybe even more than the first.

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Topics: Customer Success, Online Community

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