<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

7 Examples of SOPA's Damage to Private Online Communities

Written by Joshua Paul | on January 19, 2012 at 11:08 AM

You may have been one of the millions of people who experienced first-hand one of the most effective political protests of our generation yesterday. Due to the courage of companies like Wikipedia, Google, Reddit, and Wordpress, if you didn't know already, you now know what SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) are. They are the bills in front of the US Congress right now that could drastically change the way that organizations of all sizes use the Internet.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Improve Customer Experience Using One of the Best Online Community Models

Written by Joshua Paul | on January 17, 2012 at 8:51 AM

Your online community will not be as popular as Apple's iPad was when it launched. It may not even be as popular, as the HP whatever-it-was-called tablet when it was launched. I'm here to tell you that it is OK.

For marketing and membership professionals who are nervous about getting customers to use, engage with, and return to your private online customer or member community, this may be the best news you have heard all year.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Customer Experience

8 Online Community Management Lessons From the #1 New Year's Resolution

Written by Joshua Paul | on January 11, 2012 at 10:25 AM

The beginning of the year is a time for fresh starts, goal-setting, and new commitments. One of the most common resolutions is to get to the gym more consistently. However, this promise often fades before we see spring.

Health clubs and the fitness professionals are increasingly employing community management tactics to improve customer satisfaction and retain members. What can online community managers learn from this approach?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

The Ultimate Framework for Planning an Online Community Strategy

Written by Joshua Paul | on January 6, 2012 at 2:20 PM

Most guidance on the lifecycles of online communities is written from the perspective of a community manager. They cover how communities come together and mature over time. While these online community lifecycle models are vital to understanding what to expect and how to nurturing and grow your community, they don't address early phases of the online community planning process that are of importance to executives and decision makers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

3 Social Business Planning Traps to Avoid

Written by Joshua Paul | on January 3, 2012 at 10:57 AM

Implementing a sustainable social business model can be complicated. When building community into your strategy, you are not only empowering and motivating employees, but relying on customers, prospects, and partners to engage each other and your organization.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

How to Build a Branded Online Community [Quick Tips]

Written by Joshua Paul | on December 17, 2011 at 8:30 AM

For companies and membership organizations that are planning to build a branded online community to increase sales, improve customer satisfaction, and better control support costs, this recent video from Inc.com has some great tips. However, many deserve explanation to be truly valuable to a business to business (B2B) or membership marketer.

Read More »

There are 0 Comments | Get the conversation started.

Topics: B2B Communities

How to Improve Customer Marketing By Providing More Relevant Information

Written by Joshua Paul | on December 9, 2011 at 8:30 AM

What can consumer-facing companies, like Google, Amazon, and Netflix, teach us about marketing to our existing customers? They have all figured out that providing highly relevant information to customers keeps them customers.

In the same way that these companies have proven that various degrees of personalized information and recommendations correlate to higher levels of customer stickiness, your organization can use this customer marketing approach to increase customer retention and additional sales opportunities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Customer Engagement

17 Tips for Planning a Private Social Network for Your Business

Written by Joshua Paul | on December 5, 2011 at 1:49 PM

Marketers and membership professionals continue to see the value of leveraging their online community to increase revenue and control costs. However, the path of taking a social business strategy from business idea to business impact can be less clear.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities

How to Create an Online Community Using Market Research

Written by Joshua Paul | on December 2, 2011 at 8:30 AM

Planning a private social network for customers or members takes a lot more than translating the features that you use on Facebook into an enterprise environment. Once you have interviewed customers and staff about their problems, how they use the Internet, and the information that is most valuable to them, you can conduct surveys to confirm your interview data. Next, it is time to use primary market research to prioritize the characteristics of your online community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe