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Explore the Higher Logic Blog:Online CommunityMarketing Automation

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM | 3 minute read

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

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Topics: Customer Communities, Online Community Management, Customer Engagement, Online Community

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM | 5 minute read

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success, Online Community

ProCommunity #10: The Science of Online Community Management

Written by Joshua Paul | on September 11, 2012 at 7:45 AM | 1 minute read

Discussing How Data Drives Great Online Community Management with Rich Millington

Richard Millington joins us for this installment of ProCommunity, the show where online communities meet business performance.

Rich is the founder of FeverBee, an online community consultancy. Along with working with some of the world's largest organizations to improve the impact of their online member and customer comunities, Rich also runs The Pillar Summit, an exclusive course in professional community management. Rich blogs proliphically at FeverBee.com and can also be found at @RichMillington.

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Topics: Online Community Management, Online Community

4 Culture Changes that Fuel Online Customer Community Strategies

Written by Joshua Paul | on September 7, 2012 at 11:54 AM | 4 minute read

Starting today, it is not OK to treat your customers like a nameless, faceless mass.

Your customers' experiences in business and in their personal lives increasingly include building relationships on social networks. These are very personal connections.

Your aging customer relationship management strategies will eventually break as your monthly customer email becomes more and more jarring to customers, or just turns into noise.

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Topics: Customer Communities, Online Community

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Written by Joshua Paul | on September 5, 2012 at 11:35 AM | 5 minute read

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

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Topics: Associations, Member Communities, Online Community

ProCommunity #9: How to Build a Roadmap for Creating a Social Business Culture

Written by Joshua Paul | on September 4, 2012 at 9:25 AM | 1 minute read

Discussing How to Humanize Your Business & Online Community with Jamie Notter

Jamie Notter joins us for this episode of ProCommunity, the show where online communities meet business performance.

Jamie is a Vice President at consulting firm, Management Solutions Plus. Jamie also co-authored the book, Humanize: How People-Centric Organizations Succeed in a Social World with our friend, Maddie Grant. In addition, Jamie authored the 2007 ebook, Generational Diversity in the Workplace, as well as published We Have Always Done It That Way: 101 Things About Associations We Must Change in 2006. Jamie can be found at GetMeJamieNotter.com.

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Topics: Customer Engagement, B2B Communities, Online Community Management, Online Community

6 Online Customer Community Tricks You Can Steal From the Government

Written by Joshua Paul | on August 30, 2012 at 8:50 AM | 4 minute read

Being heard is an underestimated motivator.

Customers want their voices heard. Donors want their voices heard. And citizens want their voices heard.

The Obama administration has put creating community at the center of its digital strategy. For instance, to help solve the problem of needing to respond to tens of thousands of requests from citizens, the White House launched We the People, an online petitions initiative. Any member of the public can start a petition. However the White House only responds to We the People petitions that reach a certain level of support.

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Topics: Customer Communities, Online Community

4 Must-Have Features for Every User Group Online Community

Written by Paul Schneider on August 28, 2012 at 1:52 PM | 4 minute read

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.

One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don't know which features they should include in their user group community to create value for customers and keep members engaged.

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Topics: Online Community Software, Online Community

ProCommunity #8: What is Online Community Management & What Can It Do For You?

Written by Joshua Paul | on August 28, 2012 at 7:30 AM | 1 minute read

Discussing Online Community Management with Tim McDonald

Tim McDonald joins us for this installment of ProCommunity, the show where online communities meet business performance.

Tim is the Online Community Manager at HuffPost Live. Tim also runs My Community Manager, a group committed to advancing the role of community management within organizations. In addition, Tim is the host of #CoffeeTime chat. Tim can be found at @tamcdonald.

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Topics: Online Community Management, Online Community

How Government-Owned Online Communities Engage the Public [Transcript]

Written by Joshua Paul | on August 26, 2012 at 8:30 AM | 22 minute read

In episode #7 of our social business podcast, ProCommunity, I spoke with Joseph Porcelli, the Director of Engagement Services at GovDelivery and founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. We discussed how government agencies are using online communities to empower citizens.

The conversation also included how to get your audience to work together, successful approaches to social network adoption, and measuring ROI for online communities.

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Topics: Engagement, Online Community

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