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6 Non-Tech Tips for Creating a Private Online Community for Customers

Written by Paul Schneider on October 23, 2012 at 10:31 AM | 2 minute read

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.

Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.

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Topics: Customer Communities, Online Community

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM | 4 minute read

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

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Topics: Online Community Software, Online Community

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | on October 17, 2012 at 10:10 AM | 1 minute read

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

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Topics: Online Community Management, Customer Engagement, Online Community

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM | 3 minute read

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media, Online Community

4 Steps to Increasing Customer Engagement in Your Online Community

Written by Joshua Paul | on October 12, 2012 at 11:25 AM | 4 minute read

Your private customer community should not behave like, and be treated like, public social networks such as Facebook, LinkedIn, or Pinterest. However, what if you could infuse some of the "magic" that makes these sites so wildly popular into your member or customer community?

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Topics: Customer Engagement, Online Community

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | on October 10, 2012 at 7:20 AM | 1 minute read

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

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Topics: Online Community Management, Customer Communities, Customer Engagement, Online Community

4 CEO-Friendly Reasons for Your Business to Create a User Group / Community

Written by Joshua Paul | on October 9, 2012 at 1:36 PM | 3 minute read

CEOs are special people.

The good ones do more listening than talking. However, when they are listening, they are always weighing what they are hearing against all of the other company strategies and objectives.

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Topics: User Group Communities, Online Community

3 Must-Read Tips for Using Social CRM to Get Rich Insight about Customers & Prospects

Written by Joshua Paul | on October 4, 2012 at 3:34 PM | 3 minute read

Why hasn't your business embraced social CRM?

The reason probably stems from the confusion about what social CRM is and how companies can integrate online communities into their customer relationship strategies. The hype around social CRM leaves many questions like this:

  • Do my customers want to be engaged by my company on Twitter?
  • How does social CRM fit into my existing customer relationship management efforts?
  • What are the components of a social CRM strategy? Legacy CRM? Online communities? Public social networks?

Luckily, we have the answers.

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Topics: Customer Success, Online Community

5 Ways to Competitor-Proof Your Customers Using Your Private Online Community

Written by Joshua Paul | on October 2, 2012 at 10:54 AM | 4 minute read

On the day that you are reading this, at least one of your customers is watching webinar, downloading an eBook, or fielding a phone call from your competition.

Almost all organizations have competitors. Even the most innovative products are in industries where other companies are trying to solve the same business problems for the market. And today, like every day, your competitors are engaging your current customers.

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Topics: Customer Success, Online Community

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM | 1 minute read

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

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Topics: Customer Communities, Online Community Software, Customer Experience, Online Community

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