<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

6 Social Business Strategies to Improve Customer Retention Within 6 Months

Written by Joshua Paul | on August 14, 2012 at 10:38 AM | 3 minute read

Customer retention holds a special place in most organizations' strategic plans. While companies devote hours of staff time and reams of paper to business development, customer retention is rarely discussed until there is a crisis.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Retention, Online Community

ProCommunity #6: Customer Communities, Customer Engagement, and Customer Advocacy

Written by Joshua Paul | on August 14, 2012 at 7:50 AM | 1 minute read

Discussing How to Create Customer Advocates with Bill Lee

Bill Lee joins us for this episode of ProCommunity, the show where online communities meet business performance.

Bill is the founder of the Customer Reference Forum, a group dedicated helping companies enlist customers to help them market and sell. Each year the Customer Reference Forum also runs the Summit of Customer Engagement to bring customer reference and engagement professionals together. He is also the author of the new book, The Hidden Wealth of Customers. Bill can be found at blog.customerreferenceforum.com.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Customer Engagement, Customer Advocacy, Online Community

How to Improve Product & Services in the Age of Online Communities

Written by Joshua Paul | on August 9, 2012 at 8:30 AM | 4 minute read

Take an unofficial poll in your organization to see which department your employees think your online customer community benefits the most. Will it be marketing? Will customer support come out the winner?

You may be surprised that the dark horse in the race is the group whose use of your private online community can have the biggest impact on your organization's revenue and future—product management.

Read More »

There are 0 Comments | Get the conversation started.

Topics: B2B Communities, Online Community

ProCommunity #5: User Groups, Online Forums, and Customer Engagement

Written by Joshua Paul | on August 7, 2012 at 7:15 AM | 1 minute read

Discussing How User Groups Increase Customer Engagement with Lew Conner

Lew Conner joins us for this episode of ProCommunity, the show where online communities meet business performance.

Lew is the Executive Director of the Higher Education Users Group (HEUG), a large independent user group serving Oracle and PeopleSoft customers across the globe. He has been involved in leading and managing software user communities for over 30 years. Lew can be found at www.HEUG.org.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement, User Group Management, User Group Software, Online Community

The Role of Online Customer Communities in Product Management [Transcript]

Written by Joshua Paul | on August 6, 2012 at 8:11 AM | 28 minute read

In episode #4 of our podcast, ProCommunity, I spoke with Steve Johnson, Chief Marketing Officer at Primary Intelligence. We discussed the state of product management and how companies are using online customer communities to innovate products and services.

The conversation also included why businesses should care about product management more than they do, the importance of win/loss analysis, and how to get started listening to your customer community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

40% of Association Members' Online Time is in Professional Communities [Research]

Written by Joshua Paul | on August 2, 2012 at 8:36 AM | 4 minute read

Attention Professional Associations! Will You Be That Community?

A new research project from the Society for New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community

Why Online Communities Offer a Super Smart Long Term Business Strategy

Written by Joshua Paul | on July 31, 2012 at 11:30 AM | 4 minute read

 

In the new world of non-bubble spending and slower economic growth, organizations must invest their time, people, and budgets very carefully.

The combination of increased internet usage, maturing of web marketing, and explosion of online content means that the questions isn't where to I put your resources - offline or online. The question has become, "of the many ways to develop my business online, which should I choose?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

ProCommunity #4: Profiting From Customer Communities & Ole Fashioned Product Management

Written by Joshua Paul | on July 31, 2012 at 7:15 AM | 1 minute read

Discussing the Role of Online Communities and Social Channels in Product Management with Steve Johnson

Steve Johnson joins us for this episode of ProCommunity, the show where online communities meet business performance.

Steve is the Chief Marketing Officer at Primary Intelligence, a firm dedicated to helping organizations use primary-sourced market data to optimize sales, marketing, and product strategies. Prior to joining Primary Intelligence, he trained product managers, marketers, and executives for Pragmatic Marketing for over 15 years. Steve can be found on Twitter at @sjohnson717.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

Employee Collaboration and Its Impact on Productivity [Transcript]

Written by Joshua Paul | on July 30, 2012 at 8:30 AM | 18 minute read

In episode #3 of ProCommunity, I spoke with Jacob Morgan, Principle at Chess Media Group. We discussed Jacob's new book, The Collaborative Organization, on the importance of employee, customer, and partners collaboration across an organization.

The conversation also included the the costs of not collaborating, how companies can get employees more comfortable with online tools, and how to overcome the biggest challnges of employee collaboration.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Collaboration Tools, Online Community

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Written by Joshua Paul | on July 26, 2012 at 8:30 AM | 4 minute read

The basic premise behind enterprise online communities has two parts:

  1. People have knowledge that can benefit each other and the company.
  2. Companies excel when that information is findable, sharable, and expandable.
Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Collaboration Tools, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe