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ProCommunity #9: How to Build a Roadmap for Creating a Social Business Culture

Written by Joshua Paul | on September 4, 2012 at 9:25 AM | 1 minute read

Discussing How to Humanize Your Business & Online Community with Jamie Notter

Jamie Notter joins us for this episode of ProCommunity, the show where online communities meet business performance.

Jamie is a Vice President at consulting firm, Management Solutions Plus. Jamie also co-authored the book, Humanize: How People-Centric Organizations Succeed in a Social World with our friend, Maddie Grant. In addition, Jamie authored the 2007 ebook, Generational Diversity in the Workplace, as well as published We Have Always Done It That Way: 101 Things About Associations We Must Change in 2006. Jamie can be found at GetMeJamieNotter.com.

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Topics: Online Community Management, B2B Communities, Customer Engagement, Online Community

6 Online Customer Community Tricks You Can Steal From the Government

Written by Joshua Paul | on August 30, 2012 at 8:50 AM | 4 minute read

Being heard is an underestimated motivator.

Customers want their voices heard. Donors want their voices heard. And citizens want their voices heard.

The Obama administration has put creating community at the center of its digital strategy. For instance, to help solve the problem of needing to respond to tens of thousands of requests from citizens, the White House launched We the People, an online petitions initiative. Any member of the public can start a petition. However the White House only responds to We the People petitions that reach a certain level of support.

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Topics: Customer Communities, Online Community

4 Must-Have Features for Every User Group Online Community

Written by Paul Schneider on August 28, 2012 at 1:52 PM | 4 minute read

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.

One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don't know which features they should include in their user group community to create value for customers and keep members engaged.

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Topics: Online Community Software, Online Community

ProCommunity #8: What is Online Community Management & What Can It Do For You?

Written by Joshua Paul | on August 28, 2012 at 7:30 AM | 1 minute read

Discussing Online Community Management with Tim McDonald

Tim McDonald joins us for this installment of ProCommunity, the show where online communities meet business performance.

Tim is the Online Community Manager at HuffPost Live. Tim also runs My Community Manager, a group committed to advancing the role of community management within organizations. In addition, Tim is the host of #CoffeeTime chat. Tim can be found at @tamcdonald.

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Topics: Online Community Management, Online Community

How Government-Owned Online Communities Engage the Public [Transcript]

Written by Joshua Paul | on August 26, 2012 at 8:30 AM | 22 minute read

In episode #7 of our social business podcast, ProCommunity, I spoke with Joseph Porcelli, the Director of Engagement Services at GovDelivery and founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. We discussed how government agencies are using online communities to empower citizens.

The conversation also included how to get your audience to work together, successful approaches to social network adoption, and measuring ROI for online communities.

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Topics: Engagement, Online Community

How to Supercharge Customer References with an Online Customer Community

Written by Joshua Paul | on August 24, 2012 at 8:30 AM | 4 minute read

NEWS FLASH! Your perspective customers would rather hear from people like themselves, than from your marketing and sales departments.

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Topics: Customer Communities, Customer Advocacy, Online Community

5 Critical Decision Points in Your Customer Community Strategy

Written by Joshua Paul | on August 22, 2012 at 9:29 AM | 4 minute read

Social business is defined as the ability of an organization to use its online communities to improve its performance. These communities could be made up of customers, employees, resellers, journalists, etc. They could be on public social networks or in private online communities.

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Topics: Customer Communities, Online Community

ProCommunity #7: Government 2.0, Engaging the Public, & Social Networking in Government

Written by Joshua Paul | on August 21, 2012 at 8:20 AM | 1 minute read

Discussing Social Government with Joseph Porcelli

Joseph Porcelli joins us for this installment of ProCommunity, the show where online communities meet business performance.

Joseph is the Director of Engagement Services at GovDelivery, a company that helps public sector organizations engage the public in more valuable and expansive ways. Along with GovDelivery and its social network for government employees, govloop, Joseph is also the founder of NeighborsforNeighbors.org, the country's first neighborhood-centric urban social network. Joseph can be found at @JosephPorcelli.

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Topics: Online Community Management, Engagement, Social Media, Online Community

How Private Social Networks & Customer Reference Programs Work Together [Transcript]

Written by Joshua Paul | on August 19, 2012 at 8:30 AM | 27 minute read

In episode #6 of the social business podcast, ProCommunity, I spoke with Bill Lee, President of the Customer Reference Forum and author of the new book, The Hidden Wealth of Customers. We discussed the power of customer reference programs and how online customer community provide new ways recruit, manage, and engage customer advocates.

The conversation also included how to get at the untapped value that existing customers can create, the role of online customer communities in managing customer relationships, and real examples of customer reference program success.

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Topics: Associations, Online Community

Customer Engagement Lessons from an Oracle User Group Leader

Written by Joshua Paul | on August 17, 2012 at 8:30 AM | 3 minute read

We often write about how the foundation for an online user community's success is built on 1) providing overwhelming value and 2) providing an environment where users and company representatives can have private, open, and constructive discussions.

In a recent conversation on our ProCommunity podcast, I discussed how customer communities and companies can engage one another more effectively with Lew Conner, Executive Director of The Higher Education User Group, a thriving independent user group community of Oracle and PeopleSoft customers.

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Topics: B2B Communities, Customer Engagement, Online Community

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