<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM | 1 minute read

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Software, Customer Experience, Online Community

How to Create a Customer Community Your Customers Can't Live Without

Written by Joshua Paul | on September 26, 2012 at 8:30 AM | 3 minute read

The Story of The Well, One of the First Online Communities

The Well is an online community founded in 1985. It was one of the first online communities and is amazingly still thriving today. While still growing, the community has some members that have been participating for over 20 years. The discussions on The Well range from "the political to very personal."

Needless to say, the members of The Well are passionate about the community and rely on the discussion, connections, and content. Until recently, the online community was owned by the large online news site, Salon.com.

Earlier this month, members of The Well demonstrated how much their online community means to them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement, Online Community

ProCommunity #12: The Real Strategies & Profit Behind Social CRM - Part 1 of 2

Written by Joshua Paul | on September 25, 2012 at 6:45 AM | 1 minute read

Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg

Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.

Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

ProCommunity #11: Finding a Smart Way to Approach Social Business

Written by Joshua Paul | on September 18, 2012 at 8:01 AM | 1 minute read

Discussing Strategies Behind Successful Social Businesses with Jeff Marmins

Jeff Marmins joins us for this installment of ProCommunity, the show where online communities meet business performance.

Jeff is the CEO of social business consulting firm, C7group. In addition to consutling with small and mid-sized businesses, he also speaks on social business culture, strategy, and tactics. He blogs at JeffMarmins.com and can be found at @jeffmarmins.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM | 3 minute read

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Communities, Customer Engagement, Online Community

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM | 5 minute read

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Software, Customer Experience, Customer Success, Online Community

ProCommunity #10: The Science of Online Community Management

Written by Joshua Paul | on September 11, 2012 at 7:45 AM | 1 minute read

Discussing How Data Drives Great Online Community Management with Rich Millington

Richard Millington joins us for this installment of ProCommunity, the show where online communities meet business performance.

Rich is the founder of FeverBee, an online community consultancy. Along with working with some of the world's largest organizations to improve the impact of their online member and customer comunities, Rich also runs The Pillar Summit, an exclusive course in professional community management. Rich blogs proliphically at FeverBee.com and can also be found at @RichMillington.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

4 Culture Changes that Fuel Online Customer Community Strategies

Written by Joshua Paul | on September 7, 2012 at 11:54 AM | 4 minute read

Starting today, it is not OK to treat your customers like a nameless, faceless mass.

Your customers' experiences in business and in their personal lives increasingly include building relationships on social networks. These are very personal connections.

Your aging customer relationship management strategies will eventually break as your monthly customer email becomes more and more jarring to customers, or just turns into noise.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Written by Joshua Paul | on September 5, 2012 at 11:35 AM | 5 minute read

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Online Community

ProCommunity #9: How to Build a Roadmap for Creating a Social Business Culture

Written by Joshua Paul | on September 4, 2012 at 9:25 AM | 1 minute read

Discussing How to Humanize Your Business & Online Community with Jamie Notter

Jamie Notter joins us for this episode of ProCommunity, the show where online communities meet business performance.

Jamie is a Vice President at consulting firm, Management Solutions Plus. Jamie also co-authored the book, Humanize: How People-Centric Organizations Succeed in a Social World with our friend, Maddie Grant. In addition, Jamie authored the 2007 ebook, Generational Diversity in the Workplace, as well as published We Have Always Done It That Way: 101 Things About Associations We Must Change in 2006. Jamie can be found at GetMeJamieNotter.com.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, B2B Communities, Customer Engagement, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe