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Employee Collaboration and Its Impact on Productivity [Transcript]

Written by Joshua Paul | on July 30, 2012 at 8:30 AM

In episode #3 of ProCommunity, I spoke with Jacob Morgan, Principle at Chess Media Group. We discussed Jacob's new book, The Collaborative Organization, on the importance of employee, customer, and partners collaboration across an organization.

The conversation also included the the costs of not collaborating, how companies can get employees more comfortable with online tools, and how to overcome the biggest challnges of employee collaboration.

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Topics: Collaboration Tools

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Written by Joshua Paul | on July 26, 2012 at 8:30 AM

The basic premise behind enterprise online communities has two parts:

  1. People have knowledge that can benefit each other and the company.
  2. Companies excel when that information is findable, sharable, and expandable.
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Topics: Associations, Collaboration Tools

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: Customer Communities, B2B Communities, Online Community Software

5 Ways to Get Employee Buy-In for Your Corporate Online Community

Written by Joshua Paul | on July 18, 2012 at 8:35 AM

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

The ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Topics: Customer Communities

ProCommunity #2: The Business of Online Community & Enterprise 2.0 Buy-In

Written by Joshua Paul | on July 17, 2012 at 7:45 AM

Discussing Building Online Community Across The Enterprise with Rachel Happe

Rachel Happe joins us for this episode of ProCommunity, the show where online communities meet business performance.

Rachel is a Co-Founder and Principal at The Community Roundtable, an information services organization dedicated to the business of community. Rachel leads one of the largest membership organizations made up of community managers and social business professionals. She also produces The State of Community Management report. Rachel can be found on Twitter at @rhappe.

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Topics: Online Community Management, Online Community Software

How to Improve Customer Relationships Using a Business-To-Business Online Community [Transcript]

Written by Joshua Paul | on July 11, 2012 at 8:30 AM

In episode #1 of our web series, ProCommunity, I spoke with Vanessa DiMauro, CEO of Leader Networks. We discussed how business-to-business companies are using online customer communities to strengthen customer relationships and spur innovation.

We also covered the differences between business-to-consumer and business-to-business online communities, the process for creating a business-to-business online community, and how to get the most out of your online community metrics.

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Topics: Customer Engagement

How to Create a B2B Online Customer Community

Written by Joshua Paul | on July 10, 2012 at 8:30 AM

Social business is all too often discussed in broad, homogeneous terms.

For instance, B2B online customer communities are a very different animal than B2C communities. B2B online communities foster long-term relationships to promote peer-to-peer problem solving and enhancing products, while the aim of B2C online communities is usually geared toward directly increasing market share or brand awareness.

We recently launched a web show and podcast for social business professionals which highlights how organizations can use online communities to drive business performance. The first episode features a discussion with Vanessa DiMauro of the research and social consulting firm, Leader Networks.

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Topics: B2B Communities

ProCommunity #1: The Keys to Understanding BtoB Social Business

Written by Joshua Paul | on July 10, 2012 at 2:15 AM

Thanks for checking out the very first episode of ProCommunity. This is a project that Socious has been working on for a long time and we're very excited to bring this level of insight to the social business community. We greatly value your feedback and comments.

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Topics: Customer Communities, B2B Communities, Customer Engagement

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities

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