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Explore the Higher Logic Blog:Online CommunityMarketing Automation

5 Signs Your Online User Community Will Thrive in Its First 12 Months

Written by Joshua Paul | on January 10, 2013 at 8:44 AM | 4 minute read

Social business investments can be risky. Launching your company's own private social network for customers, employees, or partners can make any businessperson feel somewhat panicky when they do not have all the information they need.

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Topics: Online Community Management, Online Community

3 New Year's Resolutions That Will Increase Customer Retention [Customer Community Tips]

Written by Joshua Paul | on January 8, 2013 at 8:50 AM | 4 minute read

How close are your customers to switching to a competitor? One screw-up? One disregarded request to your support team? One tone-deaf message from customer marketing? Or maybe the next frustrating experience with your product?

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Topics: Customer Retention, Online Community

Most Popular Member Engagement Articles of the Last Year

Written by Joshua Paul | on January 3, 2013 at 8:39 AM | 3 minute read

Member engagement continued to play a central role in the growth and survival of membership organization, like associations and independent user groups, in 2012. While member engagement is not the end goal, it continues to be the fuel that makes business-level objectives possible €“ from member growth and retention to non-dues revenue and legislative success.

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Topics: Member Engagement, Online Community

How to Create an Online Customer Community to Support Complex Products

Written by Joshua Paul | on December 27, 2012 at 8:30 AM | 1 minute read

Online customer communities can be a puzzle for companies that are accustomed to straight forward direct response campaigns and traditional customer service models.

At their core, online communities are simple. Root components like trust, shared values, and communication are common elements of building any relationship. However, all of the variables that come with empowering and managing diverse stakeholders over time make growing an online community a complex and involved endeavor.

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Topics: Customer Engagement, Online Community

Top Customer Community and Social Business Articles from 2012

Written by Joshua Paul | on December 19, 2012 at 7:45 AM | 3 minute read

Over this past year, executives from across all industries have met head-on with the new realities of social business and how online communities can impact their business results.

Some companies start with internal employee communities, while many others strengthen customer relations, lower support costs, and capitalize on customer insight with private customer communities that bring customers, employees, and partners together.

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Topics: Customer Communities, Online Community

8 Online Community Management Tips to Increase Customer Engagement

Written by Joshua Paul | on December 12, 2012 at 12:15 PM | 4 minute read

Yes. Online community management is a thing.

It is not only a thing that is studied and implemented by organizations across the globe, but it is an opportunity. Online community management can make your company a lot of money, keep the customers you have, and reduce your overall cost of doing business.

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Topics: Online Community Management, Customer Engagement, Online Community

Online Customer Communities: 5 Ways to Increase Customer Lifetime Value

Written by Joshua Paul | on November 28, 2012 at 8:55 AM | 6 minute read

Are you missing opportunities to increase profitability?

When you hear about the ways that companies grow, the usual suspects get most of the press - more new sales, cutting expensive and reinvesting the difference in marketing, expanding into new markets, etc.

However, one of the most effective ways to grow your business is less hyped - improving customer lifetime value. Most organizations spend their finite resources on tuning their marketing and sales funnels and putting out customer fires, rather than seeking ways to increase the profit they get from customers once they make a purchase.

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Topics: Online Community Management, Customer Communities, Customer Success, Online Community

3 Decisions That Will Set Your Private Online Community Up for Success

Written by Joshua Paul | on November 21, 2012 at 9:46 AM | 3 minute read

Of the hundreds of decisions that your organization will make in planning, launching, and managing your private online customer or member community, it is important to understand that they are not all equal. All of the decisions do not have equal bearing on the success or failure of your private social network's ability to help you achieve your company's goals.

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Topics: Online Community

11 Powerful Features You Should Have in Your Online Customer Forums

Written by Joshua Paul | on November 14, 2012 at 9:57 AM | 5 minute read

While customer forums are only part of a full online customer community, they are usually the most trafficked and vibrant area of the community. The central role that customer discussion forums play in connecting customers with one another and lowering support costs, made customer forums a natural stepping stone for companies before social community platforms were widely available.

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Topics: Customer Communities, Online Community

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays

Written by Joshua Paul | on November 8, 2012 at 9:22 AM | 3 minute read

You've done your research. You know the business benefits of launching a private social community for customers. You have selected your online community software platform and you have your senior management on board.

Now, you must take your social CRM strategy from a plan to a reality.

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Topics: Online Community Software, Online Community

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