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How to Sell Your Online Customer Community Strategy to the C-Suite

Written by Joshua Paul | on February 7, 2013 at 8:30 AM | 4 minute read

You've done your research. You've developed a sound plan. Now, you must sell your online customer community strategy to your boss's boss.

Getting a meeting with top-level executives is a great opportunity. While they are very busy people, setting up a block of time to talk to them about your online community strategy is critical to securing funding, solidifying buy-in, and setting expectations for the long haul that is community-building. You need to make sure that you are taking full advantage of it so that it is not a chance wasted.

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Topics: Customer Communities, Online Community Software, Online Community

Conferences: How to Use Member Profiles to Reduce Frustration Among Attendees and Sponsors

Written by Joshua Paul | on February 6, 2013 at 8:30 AM | 3 minute read

Guest Post: Meagan Rockett is Director, Client Solutions with Greenfield Services, Inc.. She works closely with professional and trade associations in consulting and implementing unique strategies to increase all aspects of member engagement.

Associations that have a tradeshow will have to seek out sponsors and exhibitors every year. Some match these suppliers to their delegate needs and requirements (and do a great job at it!), and many do not. In this blog, I am going to address those who do not.

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Topics: Customer Engagement, Online Community

4 Characteristics of an Exceptional Online Customer Experience

Written by Joshua Paul | on February 5, 2013 at 10:04 AM | 5 minute read

It is true that your customers have a growing number of options for companies to do business with. While your customer base is getting bombarded with messages from competitors every day, it is your business that has the opportunity to stand out.

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Topics: Customer Experience, Online Community

How to Get Customers or Members Interested in Your Online Community

Written by Joshua Paul | on January 31, 2013 at 8:30 AM | 4 minute read

Let's face it: the people who are most excited about your online customer community (at least in the beginning) are you and the people who put in long hours to plan and launch the platform. It is rare that there is a roaming pack of customers or professionals in your industry cruising around looking for a new online community to join.

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Topics: Customer Engagement, Member Engagement, Online Community

How to Calculate the ROI of Your Online Community

Written by Joshua Paul | on January 29, 2013 at 8:30 AM | 2 minute read

On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a rough return on investment, right? Not quite.

The bad news is that caluclating the return on your investment in your online customer community much more complicated. The good news in that getting the ROI for your online community is more complicated in a way that allows you to both capture the real value that your private online community brings to your organization and make improvements in your approach where necessary.

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Topics: Engagement, Online Community

5 Business Savvy Ways to Celebrate Community Manager Appreciation Day

Written by Joshua Paul | on January 28, 2013 at 9:18 AM | 4 minute read

Today is Community Manager Appreciation Day!

Some community managers will see chocolates on their desk when the roll into the office, other will get kinder-than usual instant messages throughout the day, and the lucky ones might even get taken to lunch.

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Topics: Online Community Management, Online Community

How to Stay Competitive as Your Industry Goes Social [Social Business Study]

Written by Joshua Paul | on January 25, 2013 at 8:30 AM | 3 minute read

Study: Social Software's Importance in Your Business Will Grow 45% in the Next 3 Years

Executives must walk a tight rope on social software. It is true that there is a lot of hyperbole around social strategies. It is also a reality that businesses which don't embrace online community platforms and other social software will get left behind. Your customers expect to be able to engage you in customer communities. You competitors are rapidly researching and implementing social business strategies as well. Where does that leave your organization?

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Topics: Customer Communities, B2B Communities, Customer Engagement, Online Community

7 Things Customers Hate about Customer Communities on Public Social Networks Like Facebook or LinkedIn

Written by Joshua Paul | on January 23, 2013 at 9:57 AM | 7 minute read

How many of you have seen a swarm of emails that looks like this recently?

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Topics: Customer Experience, Online Community

Online Community Software Costs: 3 Common Types of Licensing

Written by Joshua Paul | on January 18, 2013 at 9:45 AM | 2 minute read

After discussions about what it will do and how it could potential benefit your organization, the most common question about new business strategies is:

How much does it cost?

The same is true for online community and social crm strategies.

While all enterprise customer community platforms require some level of budget, the costs of working with each social software provider on your short list vary widely in how they are calculated.

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Topics: Online Community Software, Online Community

25 Tweetable Online Community Tips from Richard Millington's Book Buzzing Communities

Written by Joshua Paul | on January 15, 2013 at 10:52 AM | 6 minute read

Among the fire hose of social media tips being circulated every day, Richard Millington's FeverBee blog is a must-read for online community and social business professionals.

While there isn't anyone who writes more prolifically about online community management than Richard, it is his data-driven approach to online communities of all types and sizes that has put him at the center of an industry that is emerging as an imperative to business growth, marketing success, and relationship building.

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Topics: Online Community Management, Online Community

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