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4 CEO-Friendly Reasons for Your Business to Create a User Group / Community

Written by Joshua Paul | on October 9, 2012 at 1:36 PM

CEOs are special people.

The good ones do more listening than talking. However, when they are listening, they are always weighing what they are hearing against all of the other company strategies and objectives.

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Topics: User Group Communities

3 Must-Read Tips for Using Social CRM to Get Rich Insight about Customers & Prospects

Written by Joshua Paul | on October 4, 2012 at 3:34 PM

Why hasn't your business embraced social CRM?

The reason probably stems from the confusion about what social CRM is and how companies can integrate online communities into their customer relationship strategies. The hype around social CRM leaves many questions like this:

  • Do my customers want to be engaged by my company on Twitter?
  • How does social CRM fit into my existing customer relationship management efforts?
  • What are the components of a social CRM strategy? Legacy CRM? Online communities? Public social networks?

Luckily, we have the answers.

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Topics: Customer Success

5 Ways to Competitor-Proof Your Customers Using Your Private Online Community

Written by Joshua Paul | on October 2, 2012 at 10:54 AM

On the day that you are reading this, at least one of your customers is watching webinar, downloading an eBook, or fielding a phone call from your competition.

Almost all organizations have competitors. Even the most innovative products are in industries where other companies are trying to solve the same business problems for the market. And today, like every day, your competitors are engaging your current customers.

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Topics: Customer Success

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

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Topics: Customer Communities, Online Community Software, Customer Experience

How to Create a Customer Community Your Customers Can't Live Without

Written by Joshua Paul | on September 26, 2012 at 8:30 AM

The Story of The Well, One of the First Online Communities

The Well is an online community founded in 1985. It was one of the first online communities and is amazingly still thriving today. While still growing, the community has some members that have been participating for over 20 years. The discussions on The Well range from "the political to very personal."

Needless to say, the members of The Well are passionate about the community and rely on the discussion, connections, and content. Until recently, the online community was owned by the large online news site, Salon.com.

Earlier this month, members of The Well demonstrated how much their online community means to them.

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Topics: Customer Engagement

ProCommunity #12: The Real Strategies & Profit Behind Social CRM - Part 1 of 2

Written by Joshua Paul | on September 25, 2012 at 6:45 AM

Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg

Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.

Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.

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Topics: Online Community Management, Engagement

ProCommunity #11: Finding a Smart Way to Approach Social Business

Written by Joshua Paul | on September 18, 2012 at 8:01 AM

Discussing Strategies Behind Successful Social Businesses with Jeff Marmins

Jeff Marmins joins us for this installment of ProCommunity, the show where online communities meet business performance.

Jeff is the CEO of social business consulting firm, C7group. In addition to consutling with small and mid-sized businesses, he also speaks on social business culture, strategy, and tactics. He blogs at JeffMarmins.com and can be found at @jeffmarmins.

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Topics: Online Community Management

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

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Topics: Online Community Management, Customer Communities, Customer Engagement

How to Use Online Community Software to Improve Customer Marketing

Written by Joshua Paul | on September 11, 2012 at 8:30 AM

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Topics: Communications, Online Community Software, Customer Experience, Customer Success

ProCommunity #10: The Science of Online Community Management

Written by Joshua Paul | on September 11, 2012 at 7:45 AM

Discussing How Data Drives Great Online Community Management with Rich Millington

Richard Millington joins us for this installment of ProCommunity, the show where online communities meet business performance.

Rich is the founder of FeverBee, an online community consultancy. Along with working with some of the world's largest organizations to improve the impact of their online member and customer comunities, Rich also runs The Pillar Summit, an exclusive course in professional community management. Rich blogs proliphically at FeverBee.com and can also be found at @RichMillington.

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Topics: Online Community Management

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