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11 Powerful Features You Should Have in Your Online Customer Forums

Written by Joshua Paul | on November 14, 2012 at 9:57 AM

While customer forums are only part of a full online customer community, they are usually the most trafficked and vibrant area of the community. The central role that customer discussion forums play in connecting customers with one another and lowering support costs, made customer forums a natural stepping stone for companies before social community platforms were widely available.

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Topics: Customer Communities

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays

Written by Joshua Paul | on November 8, 2012 at 9:22 AM

You've done your research. You know the business benefits of launching a private social community for customers. You have selected your online community software platform and you have your senior management on board.

Now, you must take your social CRM strategy from a plan to a reality.

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Topics: Online Community Software

Private Online Community Lessons from Starbucks and Domino's

Written by Joshua Paul | on November 1, 2012 at 7:52 AM

If you are planning a private online community for your business, your company may have more in common with Starbucks and Domino's Pizza than you think.

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Topics: Online Community Management, Customer Engagement

ProCommunity #15: How to Build, Manage, and Market Your Online Community

Written by Joshua Paul | on October 25, 2012 at 1:45 PM

Discussing Why Online Communities Are a Tangible Business Asset with Michael Silverman

Michael Silverman joins us for this episode of ProCommunity, the show where online communities meet business performance.

Michael is a the CEO of Duo Consulting, an open-source strategy and technology firm. Along with being a seasoned entrepreneur and speaker, he is the author of the book, Capturing Community: How to Build, Manage and Market Your Online Community. Michael can be found at @MSilvermanDuo.

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Topics: Online Community Management

6 Non-Tech Tips for Creating a Private Online Community for Customers

Written by Paul Schneider on October 23, 2012 at 10:31 AM

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.

Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.

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Topics: Customer Communities

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

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Topics: Online Community Software

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | on October 17, 2012 at 10:10 AM

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

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Topics: Online Community Management, Customer Engagement

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media

4 Steps to Increasing Customer Engagement in Your Online Community

Written by Joshua Paul | on October 12, 2012 at 11:25 AM

Your private customer community should not behave like, and be treated like, public social networks such as Facebook, LinkedIn, or Pinterest. However, what if you could infuse some of the "magic" that makes these sites so wildly popular into your member or customer community?

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Topics: Customer Engagement

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | on October 10, 2012 at 7:20 AM

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

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Topics: Online Community Management, Customer Communities, Customer Engagement

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