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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM | 2 minute read

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement, Online Community

The Anatomy of a Private Online Member Community [Infographic]

Written by Joshua Paul | on June 5, 2013 at 12:40 AM | 5 minute read

Being a membership professional or association executive can be tough.

While membership organizations are at the heart of every major industry, technology, profession, and cause, they are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.

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Topics: Online Community Management, Online Community

Why "Friending" isn't Just for Facebook

Written by Andy Steggles | on June 3, 2013 at 10:00 AM | 2 minute read

A recent conversation on the Higher Logic Users Group (HUG) centered on the concept of connecting - the equivalent of "friending" on Facebook or connecting on LinkedIn - on private community platforms. In short, people were expressing their opinions on whether or not there was strategic value around members connecting with each other as contacts in addition to participating in discussions. While there's no doubt that members see value in private community platforms in terms of being a place to share or look for resources, or ask/answer questions, some feel that "friending" is something that is best left for Facebook.

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Topics: Community Platforms & Updates, Social Media, Online Community

Association Social Media: How to Create a Fail-Proof On Line Member Community [Infographic]

Written by Joshua Paul | on May 29, 2013 at 8:30 AM | 1 minute read

Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.

What You Need to Know to Create a Sustainable Private Online Member Community

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Topics: Associations, Online Community

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM | 4 minute read

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

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Topics: Online Community Management, Social Media, Customer Communities, Online Community

Best Practices for Community Clean-Up

Written by Andy Steggles | on May 24, 2013 at 10:00 AM | 3 minute read

There is a lot of information available around the topic of launching private communities - best practices, tips, and implementation guides. Lately, I've been reviewing quite a few clients' private community sites, all of which have a ton of older content and/or inactive communities, and it occurred to me that there aren't a lot of resources available about "spring cleaning" established communities. With that in mind, I thought I'd share a few of my best practices with regards to managing community content and communities on an ongoing basis so your community doesn't become a ghost town of old content and inactive groups.

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Topics: Community Platforms & Updates, Online Community

Private Online Communities: 8 Tips for Writing to Increase Engagement

Written by Joshua Paul | on May 24, 2013 at 8:45 AM | 8 minute read

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll notice is that it is a complex process.

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Topics: Communications, Online Community Management, Engagement, Online Community

3 Insightful Social Customer Service Articles That You May Have Missed

Written by Joshua Paul | on May 20, 2013 at 11:41 AM | 2 minute read

According to Nielsen's 2012 Social Media Report, over 50% of customers use some type of social channel to engage companies to report satisfaction, ask questions, and lodge complaints. One third of consumers prefer social customer service to getting answers by phone.

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Topics: Customer Communities, Online Community

Which is Best? Email Listserv Software vs. Discussion Forum Software vs. Both

Written by Joshua Paul | on May 17, 2013 at 4:15 PM | 4 minute read

Have you seen the Windows Phone commercial where the iPhone and Android fans rumble at a wedding?

If you put the commercial into a social business context, the fan boys (and girls) from each sides could easily be replaced by the advocates for online forums and listserv software.

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Topics: Online Community Software, Online Community

Five Reasons Your Community Should Not "Live" on LinkedIn

Written by Andy Steggles | on May 17, 2013 at 10:30 AM | 4 minute read

One of the most common conversations on private social networking platforms centers around whether it's better for an organization's online community to "live" on a public social networking platform versus a private platform. Many believe that the sheer number of daily active users on public platforms like Facebook or LinkedIn means that an organization is better off housing their community there as opposed to on a private platform. I often hear, "But LinkedIn is free, why not send them there?"

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Topics: Online Community Management, Social Media, Online Community

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