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Combining Your Inbound and Outbound Marketing Strategies

Written by Michael Al-Megdad on February 2, 2018 at 8:30 AM | 5 minute read


In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

Outbound marketing techniques like mail advertising, cold calling, or radio commercials aren’t as targeted, measurable, or cost effective. They simply canvas large swaths of people and are difficult – if not impossible – to track.

But this shift doesn’t make outbound marketing obsolete. If implemented in conjunction with inbound techniques, outbound marketing can help cement brand recognition with your target audience.

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Topics: Marketing Automation, Marketing, Engagement

4 Professional Services that Save Associations Time and Money

Written by Julie Dietz on January 30, 2018 at 8:30 AM | 4 minute read

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. A membership director also helps with event planning and updating the website, for instance.

The benefit of this situation is your staff knows everything about every part of your association. The downside is your team probably can’t do everything they want to. Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want.

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Topics: Online Community, Associations

Developing a Micro-Moments Marketing Strategy

Written by Javi Calderon on January 25, 2018 at 8:30 AM | 4 minute read

No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.

These moments are an enormous opportunity, as the average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less.  

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Topics: Marketing, Engagement, Marketing Automation

Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Written by Julie Dietz on January 23, 2018 at 8:30 AM | 6 minute read

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process.

Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Being prepared for those concerns will help you address them and move your project forward.

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Topics: Online Community, Online Community Software

Email Marketing vs. Marketing Automation

Written by Shayna McGroggan | on January 18, 2018 at 8:30 AM | 2 minute read


Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

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Topics: Marketing Automation, Email Marketing

The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Written by Julie Dietz on January 16, 2018 at 8:30 AM | 2 minute read

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both.

But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer resources.

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Topics: Associations, Online Community

10 Tips for Documenting Automated Campaigns

Written by Shayna McGroggan | on January 11, 2018 at 8:30 AM | 5 minute read

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks.

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Topics: Marketing Automation, Email Marketing

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Written by Julie Dietz on January 9, 2018 at 8:30 AM | 4 minute read

Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one.

They’re massively popular and older than you might think – Starbucks will celebrate its 47th anniversary in 2018. So how have they managed to stay current, keeping their customers and winning new ones for almost 50 years? How do they come up with their offers? Their signature drinks?

Some of it is baristas, years of experience, and market research. The rest? It might just be their customers.

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Topics: Online Community, Customer Communities

3 Questions to Ask Yourself Before Purchasing New Association Technology

Written by Julie Dietz on January 4, 2018 at 8:30 AM | 5 minute read

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

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Topics: Online Community, Associations

4 Hot Tech Topics to Watch in 2018

Written by Steve Balthazor on January 2, 2018 at 8:30 AM | 4 minute read

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward.

New technology makes its way into our lives and businesses faster every year. Unsurprisingly, that will continue in 2018. But since it’s almost impossible to keep up with every tech change that will affect you this year, we’ve collected four that are on our radar.

These four areas have been in conversations – and the news – recently and will continue to be hot topics in the coming months. If they aren’t already affecting your life or work, they will soon.

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Topics: Online Community, Online Community Software, Marketing Automation, Email Marketing

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