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How to Create a Partner Network that Drives Profit [Online Community Tips]

Written by Joshua Paul | on May 1, 2013 at 8:30 AM

Some of the world's most successful social business strategies don't revolve around employee collaboration or tracking customer behavior in social crm systems. They are online partner communities.

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Topics: Engagement

Using Social CRM to Boost Inbound Marketing

Written by Andy Steggles | on April 25, 2013 at 9:00 AM

The second quadrant in my Elements of Social Networking model is social CRM. Gartner defines social CRM as "a business strategy that entails the extension of marketing, sales and customer service processes to include the active participation of customers or visitors to an Internet channel (Web or mobile) with the goal of fostering participation in the business process."

With the predominance of public social media use, organizations are missing out on potential valuable data and opportunities if they're not actively listening for mentions of their brand and/or competitor's brands on the social web.

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Topics: Marketing, Social Media, Customer Experience

8 Ways to Use Online Community Software to Help Your Business Go Green [Earth Day]

Written by Joshua Paul | on April 22, 2013 at 8:30 AM

Is there a mainstream company or executive out there that doesn't love a well-thought-out green initiative? The PR advantages, cost savings, and good feelings that come with conservation measures are too much for most people to overlook.

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Topics: Associations

Four Elements of Enterprise Social Networking

Written by Andy Steggles | on April 21, 2013 at 11:00 AM

Social Networking in the Enterprise

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Topics: Social Media, Customer Communities, Collaboration Tools

The Culture Change Required of Social Business

Written by Andy Steggles | on April 18, 2013 at 10:30 AM

As I've blogged about before, I see enterprise social networking as encompassing four quadrants. As I detail in that post, and will be expanding upon in future posts, there are myriad opportunities for companies leveraging one or more elements of enterprise social networking. Public social media sites offer the ability to interface with customers "where they are," to monitor what's being said about your brand on those sites, and to incorporate those channels into your organization's overall communications strategy.

Social CRM allows businesses to pull data from public social media spaces into their CRM and to use that data to augment existing customer information, gain business intelligence, and drive leads. Social software in the workplace offers great potential with regards to improving internal collaboration and communication. And externally-facing social software enables businesses to combine the benefits of public social media sites and social software to allow customers to connect with each other, help each other, and engage directly with your brand in an owned environment.

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Topics: Communications, Engagement, Social Media

3 Super-Useful Professional Online Community Resources You May Have Missed

Written by Joshua Paul | on April 16, 2013 at 10:42 AM

Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual "why ever business on earth needs social media" articles. These "evergreen" online community tips are useful for businesses that are starting customer communities, as well as nonprofit membership organizations that rely on member engagement to meet their goals.

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Topics: Online Community Software

Online Communities: Two Ways to Increase Customer Engagement

Written by Joshua Paul | on April 11, 2013 at 9:00 AM

When people download one of an ebooks, white papers, or videos on private online communities, they're often asked what their biggest challenge is. We've seen all kinds of serious answers to this question, but there is one answer that we see much more than any other - increasing customer or member engagement

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Topics: Online Community Management, Customer Engagement

6 Characteristics of Awesome Online Communities That Every Executive Should Know [Infographic]

Written by Joshua Paul | on April 9, 2013 at 9:15 AM

We're really excited that one of our favorite online publications, CMSWire, has been writing more frequently about the online customer community movement that is becoming central to so many business strategies.

In a recent article, Marisa Peacock lays out 6 elements of successful online communities. The piece includes a great infographic that highlights these building blocks.

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Topics: Online Community Software

Why Top User Groups Use All-In-One User Group Software

Written by Joshua Paul | on April 5, 2013 at 3:45 PM

Ask any user group veteran about their biggest challenges and you'll hear a common theme. Whether they are involved in independent user groups or company-run user groups, they need to balance the time they spend managing internal systems with the benefits they need to offer their members.

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Topics: B2B Communities, User Group Management, User Group Software

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

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Topics: Online Community Management, Engagement, Member Communities, User Group Communities

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