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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Three Critical Must-Do's for Member-Onboarding Success

Written by Andy Steggles | on May 13, 2014 at 11:00 AM | 3 minute read

Launching a new community is exciting, and overwhelming. Your online community is an incredible tool that can be used to fully embrace new members and, at the same time, increase your overall level of member engagement. It can be easy to get so caught up in the details of planning and launching your community that you forget one key component: getting people to participate when it's live.

Assuming you've fully launched your community, one of the most important next steps is to ensure any new member to the organization is properly onboarded and welcomed into that community. For most organizations, the new member will be the most likely not to renew.

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Topics: Communications, Member Engagement, Online Community

What to Do When Online Community Members Mention a Competitor

Written by Joshua Paul | on May 13, 2014 at 10:00 AM | 6 minute read

It's bound to happen at some point. Whether it's on a discussion board or in the comments section, the question of your customers, partners, or members mentioning a competitor in your online community isn't an "if", it's a "when."

This is just part of the double-edged sword that makes your community a place your customers feel comfortable to openly ask and answer questions. The open nature of social communities makes it also vulnerable to mentions of your competition.

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Topics: Online Community Management, Online Community

How to Get Buy-In for Your Online Community Strategy From Even Your Craziest Stakeholders

Written by Joshua Paul | on May 8, 2014 at 8:30 AM | 6 minute read

Very few organizations with established an customer base or membership where building communities is not a smart long-term strategy.

When you're pitching your online community strategy, you will probably meet some resistance from various stakeholders in your organization. They will layout arguments that begin with, "Here is why an online community won't work at our organization."

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Topics: Engagement, Online Community

Where Do Associations Get the Most ROI from Private Online Communities?

Written by Joshua Paul | on April 30, 2014 at 1:35 PM | 5 minute read

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members' interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

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Topics: Associations, Member Communities, Online Community

How to Create a Best-In-Class Online Community [Data]

Written by Joshua Paul | on April 24, 2014 at 8:30 AM | 4 minute read

The super-smart team at The Community Roundtable recently released the 2014 State of Community Management report. With social technology and business strategies evolving at a rapid pace, they do a great job adapting each year's report to reveal information that is useful to today's business leaders.

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Topics: Engagement

Where Do Businesses Get the Most ROI from Online Customer Communities?

Written by Joshua Paul | on April 22, 2014 at 10:00 AM | 4 minute read

Creating an effective customer experience is a top priority for many companies right now. Businesses are spending a lot of time and money trying to understand and properly address both the pre-sales and post-purchase opportunities to engage their customers.

A CEI survey from last year revealed that 86% of buyers would rather pay more for a better customer experience"”but only 1% reported getting the experience they wanted. With such stark data indicating what customers want, why is it so difficult for so many companies to live up to customer expectations?

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Topics: Customer Communities, Online Community

5 Things NOT to Do When You Respond to Members in Your Online Community

Written by Joshua Paul | on April 16, 2014 at 12:28 PM | 4 minute read

So far, you've done everything right. You launched an online customer or member community and ”even better" your community members have become active and engaged participants. Your company or organization is producing insightful, high-quality content and your discussion boards are thriving.

You made the plan, you did the work, and everything is going exactly as you hoped. What could possibly go wrong?

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Topics: Member Engagement, Online Community

How to Increase Engagement in Your Private Online Community: Six Things to Share

Written by Joshua Paul | on April 11, 2014 at 8:30 AM | 4 minute read

Your private online community is only as good as the value it offers members. With as busy as your target audience is, your community has to offer them something of useful and exclusive value to capture their attention, especially among all the other competing forces in their online, work, and personal lives.

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Topics: Customer Communities, Customer Engagement, Online Community

Volunteer Appreciation Week

Written by Lauren Wolfe | on April 10, 2014 at 10:30 AM | 2 minute read

It's National Volunteer Appreciation Week!

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Topics: Volunteer Management, Associations, Online Community

Six Community Spring Cleaning Tips

Written by Heather McNair on April 7, 2014 at 10:00 AM | 3 minute read

Spring has sprung (although you wouldn't know it by frigid temperatures and snow covered lawns). For me, there are few rites of spring more satisfying than the annual clean. It is an opportunity to open the windows, let some fresh air in, and rid ourselves of those dust bunnies. Before you wrap up your spring cleaning, don't forget to spring clean your online community.

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Topics: Online Community Management, Social Media, Marketing, Engagement, Online Community

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