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How to Explain Social Business to Senior Management and Co-Workers [Infographic]

Written by Joshua Paul | on June 26, 2013 at 8:30 AM

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins, author, entrepreneur, and motivational speaker

One of the biggest challenges that social business and online community professionals face is communicating their strategy to their peers and leadership. Getting buy-in from the right people in your organization can clear the way for your online community.

Failing to develop understanding among your co-workers and executive backers can result in damage to your credibility on a personal level and competitive disadvantages and operational inefficiencies on a business level.

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Topics: Engagement

3 Must-Read Online Community Management Resources You May Have Missed

Written by Joshua Paul | on June 21, 2013 at 12:37 PM

Are you increasingly hearing about online community management?

It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management is a main topic.

This correlates with the sizable uptick in adoption of online community platforms for customers, employees, and partners by companies and membership organizations (like user groups, associations, and universities).

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Topics: Online Community Management

6 Rules for Engaging Younger Customers or Members

Written by Joshua Paul | on June 14, 2013 at 6:49 AM

If only it were that easy...

If only you could pick the right technology and young people in their twenties and early thirties would flock to your organization, start lasting conversations out of thin air, and become the future leaders of your customer or member community.

If only Twitter was the solution to getting younger customers to use your products. If only your organization's online community software platform was the sole key to grooming the next generation of advocates. If only your $10,000 mobile app could get and keep the attention of Millennials.

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Topics: Customer Engagement

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement

Are You Prepared for These 8 Types of Discussions in Your Online Customer Community?

Written by Joshua Paul | on June 11, 2013 at 8:30 AM

Preparation is the key to many of the world's elite performers. From the world's best athletes, like LeBron James and Serena Williams, to top-tier musicians to the the best Ted Talks, preparation plays a vital role in their success.

Being prepared plays such an important role in our careers and personal lives, why wouldn't it apply to the experience you provide your prospects, customers, and partners in your online customer community?

When you launch an online customer community, you are opening up your organization and customers to a new dimension of communication.

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Topics: Associations

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement

The Anatomy of a Private Online Member Community [Infographic]

Written by Joshua Paul | on June 5, 2013 at 12:40 AM

Being a membership professional or association executive can be tough.

While membership organizations are at the heart of every major industry, technology, profession, and cause, they are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.

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Topics: Online Community Management

Why "Friending" isn't Just for Facebook

Written by Andy Steggles | on June 3, 2013 at 10:00 AM

A recent conversation on the Higher Logic Users Group (HUG) centered on the concept of connecting - the equivalent of "friending" on Facebook or connecting on LinkedIn - on private community platforms. In short, people were expressing their opinions on whether or not there was strategic value around members connecting with each other as contacts in addition to participating in discussions. While there's no doubt that members see value in private community platforms in terms of being a place to share or look for resources, or ask/answer questions, some feel that "friending" is something that is best left for Facebook.

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Topics: Community Platforms & Updates, Social Media

Association Social Media: How to Create a Fail-Proof On Line Member Community [Infographic]

Written by Joshua Paul | on May 29, 2013 at 8:30 AM

Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.

What You Need to Know to Create a Sustainable Private Online Member Community

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Topics: Associations

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

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Topics: Online Community Management, Social Media, Customer Communities

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