Association execs often mistakenly think that private communities are nothing but smaller-scale, social networking sites. That's why I loved Ernie Smith's article, In Defense of the Insular Social Network, on Associations Now last week. The article talks about Virtual Management, Inc's recent study, the 2013 Association Operations Survey.
As Ernie points out, the study did something interesting: in surveying respondents about their use of "social media sites," it lumps together public social media sites like Facebook, Twitter and LinkedIn with private community platforms including Higher Logic, Jive and others. While I was admittedly happy to see Higher Logic used by the highest number of respondents, I couldn't help but wonder why the private community platforms were lumped with the public social networking sites.