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How to Increase Customer Engagement in Your Online Community: 6 Lessons from the World Cup

Written by Joshua Paul | on July 2, 2014 at 8:30 AM | 4 minute read

It's hard not to get caught up in an international event like the World Cup. There's an innate sense of camaraderie that seems inevitable when, suddenly, we all have an entire country to root for. No longer are our sports allegiances divided by state, region, or high school. Events like the World Cup put us all on the same team.

There must be something else to it though, right? Every four years, we turn into a nation of soccer watchers—when most of us probably haven't paid much attention to the sport since the last World Cup. People take off work. Sports bars are packed to capacity. Even people who don't even seem to enjoy watching soccer are now completely engaged.

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Topics: Customer Engagement, Online Community

Five Tactical Tips to Increase Franchise Engagement

Written by Evan Hackel on June 27, 2014 at 10:00 AM | 2 minute read

Our guest blogger is Evan Hackel, Founder and Principal of Ingage Consulting

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Topics: Communications, Customer Engagement, Online Community

The Ultimate Guide to Public Social Networks vs. Private Online Communities

Written by Joshua Paul | on June 25, 2014 at 2:35 PM | 9 minute read

Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don't focus on these tools and strategies every day.

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Topics: Online Community Software, Online Community

Make Apps a Happy Habit For Your Members

Written by Lauren Wolfe | on June 20, 2014 at 2:00 PM | 1 minute read

Have you used a mobile device today? Did you use an app? Research shows an estimated 1.2 billion people are checking their mobile devices roughly 150x per day.

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Topics: Community Platforms & Updates, Member Experience, Online Community

Measuring Online Member Engagement: Hats Off to You!

Written by Andy Steggles | on June 16, 2014 at 1:00 PM | 2 minute read

I know it's tough to keep up with all of the tools and tricks for retaining and engaging your members - hats off to you. When it comes to achieving your organization's goals, you often need to wear many hats. How do you measure online member engagement? And how does it correlate to increased revenue and greater satisfaction?

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Topics: Online Community Management, Member Engagement, Online Community

The Evolution of Customer Engagement: Where is Your Business?

Written by Joshua Paul | on June 12, 2014 at 12:20 PM | 5 minute read

The information age has changed a lot about the way we do things. Companies are marketing products differently, consumers are shopping for those solutions differently, and customer engagement has become more important than ever.

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Topics: Customer Communities, Customer Engagement, Online Community

Growing an Online Community: 8 Ways to Super-Charge Engagement

Written by Joshua Paul | on June 6, 2014 at 8:30 AM | 5 minute read

Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes—ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue.

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Topics: Member Engagement, Online Community

How to Build Customer Loyalty By Giving Insight into Your Organization

Written by Joshua Paul | on May 29, 2014 at 8:30 AM | 6 minute read

As with any good partnership, your relationship with your customers is a two-way street. Not only do you need to understand your customers' needs and goals, but your customers need to have an understanding of your company and how it works.

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Topics: Customer Engagement, Online Community

3 Tricks to Make It Easy for Busy Executives to Participate in Your Online Community

Written by Joshua Paul | on May 27, 2014 at 9:30 AM | 3 minute read

In a recent article on the online community blog, we highlighted the importance of getting members of your senior management team to engage in your online customer community or private member community. According to the 2014 State of Community Management report from The Community Roundtable, participation from the c-suite leads to higher levels of engagement from all types of community members.

As easy as it would be to show your executives this data and have them immediately begin actively engaging your online customer or member community, we all know that isn't likely to happen. Executives are busy.

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Topics: Online Community

How to Get Your Leadership Team to Participate in Your Online Community

Written by Joshua Paul | on May 22, 2014 at 8:30 AM | 3 minute read

While you're in trouble if your senior management team doesn't understand or buy into your online community strategy, does it really matter if they themselves don't participate?

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Topics: Engagement, Online Community

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