It's hard not to get caught up in an international event like the World Cup. There's an innate sense of camaraderie that seems inevitable when, suddenly, we all have an entire country to root for. No longer are our sports allegiances divided by state, region, or high school. Events like the World Cup put us all on the same team.
There must be something else to it though, right? Every four years, we turn into a nation of soccer watchers—when most of us probably haven't paid much attention to the sport since the last World Cup. People take off work. Sports bars are packed to capacity. Even people who don't even seem to enjoy watching soccer are now completely engaged.