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3 Easy Ways to Create Content for Your Online Community

Written by Katie Bapple | on October 16, 2014 at 9:26 AM | 3 minute read

Let's face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking ideas, but finding the required time each day to produce both thoughtful and thought-provoking material  in mass can start to feel like your boss handed you a Sharpie and asked you to recreate the ceiling of the Sistine Chapel in their office. Impossible.

Content creation doesn't have to weigh down your day. In fact, once you measure the results of your efforts, it can't be quite rewarding. The solution is never to cut down on the volume of content you create to offset the agony, but rather to simplify the process. Yes, creating content can be simple!

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Topics: Online Community Management, Online Community

What You Need to Know About Online Community Security

Written by Conor Sibley on October 15, 2014 at 10:30 AM | 2 minute read

Whether it's the lingering effects of the Target credit card breach, hackers infiltrating a Canadian government organization's website or the recent news that Russian hackers have stolen 1.2 billion Internet usernames and passwords, barely a day goes by without news of a cyber-attack. It's glaringly apparent that organizations need to be thinking about cyber security, and need to be taking action on ensuring that their users' data is secure.

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Topics: Community Platforms & Updates, Online Community

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Written by Joshua Paul | on October 14, 2014 at 10:50 AM | 6 minute read

At this point, you're probably tired of hearing about inbound strategies. However, there's a reason inbound marketing, sales, and customer communication has changed the way people do business. There's a reason they're so popular.

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Topics: Customer Communities, Customer Advocacy, Customer Success

Four Essentials for Creating a Successful Online Community

Written by Katie Bapple | on October 9, 2014 at 8:30 AM | 4 minute read

 

Private online communities are not a universal business solution. According to Gartner, at least 70% of all online communities fail.

Lack of planning, poor business integration, unattainable market share, unaligned organizational motives and unrealistic expectations are all factors that impact community viability. However, you can avoid being a statistic by ensuring your online community has a foundation for success before making a costly investment.

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Topics: Online Community Management, Online Community

Creating a Customer Community: 5 Questions That Scare the Heck Out of People

Written by Joshua Paul | on October 7, 2014 at 8:30 AM | 5 minute read

In most cases, when businesses start down the path toward creating an online customer community, they're doing it for the first time. Compared to other business strategies, relatively few people have developed online community strategies, managed a community, or actively tried to increase engagement in a community.

There's nothing wrong with this.

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Topics: Customer Engagement, Online Community

How to Improve Customer Retention By Increasing the Value Customers Get From Your Products

Written by Joshua Paul | on October 3, 2014 at 8:30 AM | 5 minute read

A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However, despite its intricacies, reducing your retention rates can have a significant effect on your profits.

Research has shown that reducing customer churn by a mere 5% can increase your profits by 25-125%. With those kinds of numbers, your current customers suddenly seem a lot more valuable.

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Topics: Customer Engagement, Online Community

Growing an Online Community: A Case Study on Social Density and Ongoing Analysis

Written by Katie Bapple | on September 30, 2014 at 8:30 AM | 3 minute read

A bulk of my personal experience as a full-time online community manager was spent developing sizable communities of practice. It offered a great vantage point, because the years of quantitative and qualitative data available allowed me to uncover patterns of audience behaviors and interests, as well as corresponding community development processes, over time.

What did I learn? The most notable lesson was that somewhere in the success of the online communities we had grown, we got carried away - we physically grew the communities too much.

How Taking a Step Back Can Be the Best Way to Move Forward

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Topics: Online Community Management, Online Community

Are You Making These Online Community Management Mistakes When Engaging New Members?

Written by Katie Bapple | on September 25, 2014 at 8:30 AM | 3 minute read

In last week's blog article, we covered four quick tips to convert new online community members into regular visitors and contributors.

Since this initiative relates to your online community's member engagement strategy, ”the source of our most frequently heard questions” this week, we're covering the topic again by tipping it on its head.

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Topics: Online Community Management, Member Engagement, Online Community

Customer Experience: Are You Addressing These 12 Critical Points?

Written by Joshua Paul | on September 23, 2014 at 8:30 AM | 5 minute read

Customer experience. It's the new buzzword on the tip of everyone's tongue"”and not without good reason. The Customers 2020 Report claims that by the year 2020, experience will expand its lead over price and product as the key brand differentiator. However, "creating a better customer experience" is a lofty goal that can be difficult to define.

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Topics: Customer Experience, Online Community

Online Community Management: 4 Tips for Turning New Members Into Regular Members

Written by Katie Bapple | on September 18, 2014 at 8:40 AM | 4 minute read

On average, only 10% of new members will participate within their first month of joining an online community. Additionally, the likelihood a new member will engage in the community, or even visit it, drops significantly over time.

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Topics: Online Community Management, Member Engagement, Online Community

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