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How to Get Your Online Customer Community to Deliver a Strong ROI for Your Business - Part 2 of 2

Written by Joshua Paul | on February 12, 2015 at 8:30 AM | 3 minute read

Are you launching an online community for customers or partners of your business? Your first priority is probably getting your target audience to visit and participate in the community often. This is the right first step.

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Topics: Customer Engagement, Online Community

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM | 3 minute read

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Social Media, Marketing

13 Characteristics of Online Customer Communities That Work - Part 1

Written by Joshua Paul | on February 11, 2015 at 9:45 AM | 4 minute read

What does it mean when an online customer community "works"?

It might seem like a simple question at first, but creating a successful and sustainable online community is significantly more complicated than meets the eye.

First of all, claiming your online customer community works well immediately begs the question “who does it work for? Your company? The customers?" This is an important distinction.

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Topics: Customer Communities, Online Community

Higher Logic Hearts HUG

Written by Lauren Wolfe | on February 10, 2015 at 4:56 PM | 2 minute read

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It's the perfect example of a dynamic and happy online community. We couldn't be more in love with the engagement.

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Topics: Online Community Management

2015 Association TRENDS Partner of the Year: Thank You

Written by Andy Steggles | on February 6, 2015 at 3:31 PM | 3 minute read

For those of you who don't know, I'm currently in my third, decade-long career. I left school at 15 years old with absolutely no idea what to do.

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Topics: Associations, Community Platforms & Updates, Online Community

Tips for Selecting the Best Online Community Software Platform for Your Business Strategy

Written by Katie Bapple | on February 5, 2015 at 11:20 AM | 4 minute read

Choosing the best online community software platform for your organization can be overwhelming and confusing.

There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don't know exactly what you're looking for.

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Topics: Online Community Software, Customer Communities, Online Community

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Online Community, Marketing Automation

3 Smart People Who Know How Important Online Customer Communities Will Be to Digital Marketing in 2015

Written by Joshua Paul | on February 3, 2015 at 8:35 AM | 5 minute read

It's no secret that we're big fans of online customer communities and what they are doing for businesses. Obviously, if you follow this blog even a little bit, you're probably well aware of what a great asset online communities are to marketing, sales, support, and product management teams. And while that opinion might seem a little biased, it also comes from a genuine belief in the benefits of highly engaged customers and the enormous potential for company growth that comes from having better customer relationships.

However, while we've been singing the praises of customer communities for quite a while now as we watch our customer repeat the rewards of their online community strategies, it's always nice to see other important figures in the business and marketing world join in the chorus.

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Topics: Customer Communities, Online Community, Marketing Automation

CMAD 2015: Community Managers Better and Bolder Than Ever

Written by Lauren Wolfe | on January 31, 2015 at 1:03 PM | 4 minute read

Happy 2015 Community Manager Appreciation Day!

Community Manager Appreciation Day (Monday, January 26, 2015) was epic. Bigger, better and bolder than last year. Recognizing and rewarding hard-working community managers should happen more than once a year and in every city. (There, we said it.) So we set out to make this happen.

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Topics: Online Community Management, Online Community

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Online Community Management, Engagement, Communications, Social Media, Online Community

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