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10 Elements of a Winning Member Engagement Strategy

Written by Joshua Paul | on August 28, 2014 at 8:21 AM

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities"”with 90% of participants only viewing content, 9% responding to content, and 1% actively participating in the creation of new content.

Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.

Why is Member Engagement So Important?

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Hiring an Online Community Manager? 5 Signs You Found a Good One

Written by Katie Bapple | on August 20, 2014 at 8:30 AM

Hiring an online community manager is one of the most difficult positions for organizations to fill. Since community-based customer relationship strategies are new to many companies, there is often no template for an effective community manager's skills, experience, and personality traits.

There is so much for hiring managers to wrap their arms around when it comes to planning, launching and growing an online customer or member community that nailing down specific responsibilities is often determined after a hire is made. According to initial data from the Community Roundtable's 2014 Community Manager Salary Survey research, "22% of community professionals defined their own role before moving into it."

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Topics: Online Community Management

How to Increase Online Community Engagement with Better Calls-to-Action

Written by Joshua Paul | on August 14, 2014 at 8:30 AM

The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit to the community into a habit. It is things that are important to your community members and worth their time that motivates them to visit, click, and contribute.

To that end, your community management team works tirelessly to support your online community's value proposition and provide engagement opportunities ranging from social participation to live events to learning about how they can expand their relationship with your organization through additional products and services.

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Topics: Online Community Management, Engagement

ASAE Annual in the Music City: Sounds Like a Great Opportunity!

Written by Caitlin Struhs | on August 8, 2014 at 10:00 AM

The Higher Logic team is excited to head south to Nashville for this year's ASAE Annual Meeting and Expo. There's plenty to see and do in the Music City, so don't settle for work or play - take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don't forget to tweet your favorites to us at #ASAE14.

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Topics: Communications, Associations

How to Successfully Upgrade from a Listserv to an Online Community

Written by Joshua Paul | on August 8, 2014 at 8:30 AM

There was a time when email listservs were the new kid on the block.

Short for "mailing list server," your listserv has probably served your association or membership organization well over the last decade or two. You've been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.

During their heyday, listservs made a huge difference in member interaction and association communication. However, they're now competing with new options that have additional opportunities for member engagement and membership value.

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Topics: Associations, Online Community Software, Member Experience

Four Essential Steps to Prepare Your Organization for Content Creation

Written by Marcus Sheridan on August 7, 2014 at 10:00 AM

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

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Topics: Communications, Marketing

Can Online Community Insights Lead to Better Marketing Strategies?

Written by Joshua Paul | on August 5, 2014 at 8:30 AM

You often hear about how to leverage data from your private online customer or member community to inform decisions about product strategy, customer retention, or which customers are your biggest advocates.

However, you don't hear as much about how to use the behavioral information in your online community to create more effective marketing strategies.

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Topics: Communications

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

Written by Joshua Paul | on July 31, 2014 at 8:30 AM

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

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Topics: Customer Communities, Member Communities

Why Your Online Community Needs the Board of Directors

Written by Andy Steggles | on July 28, 2014 at 10:30 AM

What's the one thing almost all associations have in common? It's formal volunteer leadership programs. Volunteer leaders are highly visible, engaged MVPs in the association, lending credibility and encouraging other members to attend events and participate in activities. There are volunteer trainings, guidelines and formal committee structures and procedures, all of which boost the program's credibility and desirability; members aspire to join the ranks of these MVPs.

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Topics: Online Community Management, Associations, Member Engagement

How to Use Data from Your Private Online Community to Make Better Decisions

Written by Joshua Paul | on July 24, 2014 at 8:30 AM

Running a private online community for your association comes with its fair share of decisions"”from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it's your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That's why you need a little bit of the "good stuff"" and why we're happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Topics: Online Community Management, Associations, Member Experience

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