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Explore the Higher Logic Blog:Online CommunityMarketing Automation

3 Smart People Who Know How Important Online Customer Communities Will Be to Digital Marketing in 2015

Written by Joshua Paul | on February 3, 2015 at 8:35 AM | 5 minute read

It's no secret that we're big fans of online customer communities and what they are doing for businesses. Obviously, if you follow this blog even a little bit, you're probably well aware of what a great asset online communities are to marketing, sales, support, and product management teams. And while that opinion might seem a little biased, it also comes from a genuine belief in the benefits of highly engaged customers and the enormous potential for company growth that comes from having better customer relationships.

However, while we've been singing the praises of customer communities for quite a while now as we watch our customer repeat the rewards of their online community strategies, it's always nice to see other important figures in the business and marketing world join in the chorus.

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Topics: Customer Communities, Marketing Automation, Online Community

CMAD 2015: Community Managers Better and Bolder Than Ever

Written by Lauren Wolfe | on January 31, 2015 at 1:03 PM | 4 minute read

Happy 2015 Community Manager Appreciation Day!

Community Manager Appreciation Day (Monday, January 26, 2015) was epic. Bigger, better and bolder than last year. Recognizing and rewarding hard-working community managers should happen more than once a year and in every city. (There, we said it.) So we set out to make this happen.

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Topics: Online Community Management, Online Community

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Communications, Online Community Management, Engagement, Social Media, Online Community

Get Ready for Transparency

Written by Maddie Grant | on January 27, 2015 at 12:37 PM | 3 minute read

For decades it has been understood that information should only be shared with the people who truly "need to know" it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom.

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Topics: Millennials, Member Communities, Associations, Marketing Automation, Online Community

Video: Celebrate Community Managers [Community Manager Appreciation Day] #CMAD

Written by Joshua Paul | on January 26, 2015 at 7:40 AM | 1 minute read

Today is Community Manager Appreciation Day!

Each year, we set aside the last Monday in January to recognize the spirit, expertise, and long hours of our organizations' community managers. If your company is lucky enough to have a community manager in place, then you know that their dedication to building community both online and in person is one of the primary reasons that your organization maintains strong relationships with customers, partners, members, and employees.

Last year, we outlined several ways that you can truly show appreciation for your community managers with a nifty chart worthy of the refrigerator door. Today, Higher Logic is unveiling a shareable video that opens the door further to the world of community managers.

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Topics: Online Community Management, Online Community

Facebook's New 'At Work' Platform: Why It Can't Replace Your Online Community

Written by Dave Sabol | on January 22, 2015 at 2:25 PM | 2 minute read

Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work. The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They're also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy away from functionality issues, a lack of control and no option of owning your own data.

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Topics: Community Platforms & Updates, Social Media, Collaboration Tools, Online Community

Why Online Community Managers Don't Get the Respect They Deserve (And What You Can Do About It)

Written by Joshua Paul | on January 22, 2015 at 11:45 AM | 6 minute read

Online community management is an emerging field that is growing in popularity every month. While this is good news for the wealth of opportunities available to community managers, it also surfaces a problem that many people face once they begin managing online communities for businesses or nonprofit organizations.

Community Managers Don't Get the Respect That Is Owed to Their Role

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Topics: Online Community Management, Online Community

5 Essential Online Community Management Tasks to Kick Off the Year

Written by Joshua Paul | on January 20, 2015 at 10:55 AM | 4 minute read

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

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Topics: Online Community Management, Online Community

Why Creating an Active Online Community Starts With Choosing the Right Topic

Written by Katie Bapple | on January 15, 2015 at 10:05 AM | 5 minute read

So, you want to create an online community.

That's great! Whether you're a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That's why it's important to figure out exactly what type of online community you're creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

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Topics: Online Community Management, Engagement, Online Community

Get Better Insight into Your Customers or Members with the New Activity Timeline in Socious Online Community Software

Written by Joshua Paul | on January 8, 2015 at 8:30 AM | 2 minute read

What is the most important part of any online community? Even if you have the best looking site, with the slickest technology under its hood, none of that matters without people.

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Topics: Community Platforms & Updates, Online Community

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