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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community

Written by Katie Bapple | on December 18, 2014 at 8:30 AM | 3 minute read

Inactive community members will inevitably make up a large percentage of your total audience size. Don't worry, this is perfectly normal in most online communities, especially as your community ages.

Your efforts to engage your audience and grow your online community are best spent focused on the members who are actively present or just walking through the door—not walking out of it. However, if you start to notice unprecedented rates of decline, it could be time to take action.

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Topics: Member Engagement, Online Community

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM | 4 minute read

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Communications, Online Community Management, Online Community

How to Improve Customer Lifetime Value Using Your Online Customer Community Platform

Written by Joshua Paul | on December 9, 2014 at 8:30 AM | 7 minute read

Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the mistake of paying less attention to the customers they already have.

Despite customers costing significantly more to acquire than retain "five to ten times as much," according to Bain and Co. marketing strategies still tend to focus predominantly on new customer growth.

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Topics: Online Community

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM | 5 minute read

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Online Community Management, Customer Communities, Online Community

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM | 3 minute read

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Associations, Member Engagement, Online Community

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM | 5 minute read

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement, Online Community

Thankful for Communities

Written by Lauren Wolfe | on November 24, 2014 at 10:43 AM | 2 minute read

At Higher Logic, we're thankful to work with 25 million users in over 200,000 communities. Our clients span the globe supporting industries of every kind, and it's important to us to bring like-minded people together. During this time of thanks, the entire Orange Army feels grateful for its supportive clients and active Huggers.

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Topics: Community Platforms & Updates, Engagement, Online Community

The Art of Rewards, Recognition & Thanks

Written by Caitlin Struhs | on November 19, 2014 at 2:28 PM | 2 minute read

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Topics: Volunteer Management, Online Community

Steal This Simple Way to Cement Your Online Community's Success Before You Launch It

Written by Joshua Paul | on November 18, 2014 at 10:15 AM | 4 minute read

Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"

Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.

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Topics: Online Community Management, Online Community

Online Community Management: How to Get People to Participate [Quick Tip]

Written by Katie Bapple | on November 13, 2014 at 8:01 AM | 2 minute read

During my first year in online community management, I created a survey for a council of more than 1,000 members. The questions aimed to create an in-depth understanding of activity-related behavior patterns and general community utilization habits. I spent weeks on this survey, ensuring I had the perfect questions that would enable me to analyze every deterrent, motivation and decision-making factor of their interactions in the online community.

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Topics: Online Community Management, Engagement, Online Community

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