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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Planning a Private Social Network: How to Structure the Community

Written by Katie Bapple | on February 20, 2015 at 9:25 AM | 4 minute read

One of the most important decisions you'll make in the early stages of planning your organization's private online community is the structure of your interactive spaces.

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Topics: Online Community Management, Online Community Software, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

How to Sell Your Online Community Strategy to Your Boss: A Proven Framework

Written by Joshua Paul | on February 17, 2015 at 8:30 AM | 5 minute read

Even though online communities have proven to be an effective strategy for many businesses, you can't expect everyone in your organization to fully understand the potential right out of the gate. Whenever you're proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value - even if, to you, it seems quite obvious.

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Topics: Customer Communities, Online Community Software, Customer Engagement, Online Community

How to Get Your Online Customer Community to Deliver a Strong ROI for Your Business - Part 2 of 2

Written by Joshua Paul | on February 12, 2015 at 8:30 AM | 3 minute read

Are you launching an online community for customers or partners of your business? Your first priority is probably getting your target audience to visit and participate in the community often. This is the right first step.

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Topics: Customer Engagement, Online Community

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM | 3 minute read

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Marketing, Social Media

13 Characteristics of Online Customer Communities That Work - Part 1

Written by Joshua Paul | on February 11, 2015 at 9:45 AM | 4 minute read

What does it mean when an online customer community "works"?

It might seem like a simple question at first, but creating a successful and sustainable online community is significantly more complicated than meets the eye.

First of all, claiming your online customer community works well immediately begs the question “who does it work for? Your company? The customers?" This is an important distinction.

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Topics: Customer Communities, Online Community

Higher Logic Hearts HUG

Written by Lauren Wolfe | on February 10, 2015 at 4:56 PM | 2 minute read

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It's the perfect example of a dynamic and happy online community. We couldn't be more in love with the engagement.

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Topics: Online Community Management

2015 Association TRENDS Partner of the Year: Thank You

Written by Andy Steggles | on February 6, 2015 at 3:31 PM | 3 minute read

For those of you who don't know, I'm currently in my third, decade-long career. I left school at 15 years old with absolutely no idea what to do.

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Topics: Community Platforms & Updates, Associations, Online Community

Tips for Selecting the Best Online Community Software Platform for Your Business Strategy

Written by Katie Bapple | on February 5, 2015 at 11:20 AM | 4 minute read

Choosing the best online community software platform for your organization can be overwhelming and confusing.

There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don't know exactly what you're looking for.

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Topics: Customer Communities, Online Community Software, Online Community

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

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