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Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Online Community Management, Marketing, Associations

Everything You Need to Know About Careers in Community Management [Infographic]

Written by Joshua Paul | on October 28, 2014 at 8:30 AM

If you've recently started to consider a career change to community management, chances are you've come up with more questions than answers.

Due to the relatively new need for community management positions, the various roles and responsibilities have gone largely undefined. However, if you have plans to embark on a career in this rapidly growing field, there are certain factors and details you'll need to know to make your plans.

Luckily, our friends at The Community Roundtable conducted an in-depth survey on the "role, compensation and career path of the community professional" to help answer some of the biggest questions surrounding community management careers. Some of their preliminary results have been released in an infographic you can download here.

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Topics: Online Community Management

How to Handle Conflict and Controversy in Online Communities

Written by Katie Bapple | on October 23, 2014 at 8:30 AM

In offline communities, conflict and controversy create socially polarized environments. Negativity monopolizes these interactions because in our own personal lives, they are the very interactions in which we aim to absolve ourselves.

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Topics: Online Community Management

The Evolution of Community and the Customer Experience

Written by Mark Lowry on October 22, 2014 at 10:30 AM

Forward thinking organizations are moving away from traditional help desk models. No longer do customers need to sit and wait for an automated support queue - they can and should expect real-time responses. An integrated service model for customers, including a support portal, social media engagement and an online community, can provide faster response times and give customers and members the option as to how they interact with the organization. In addition, the idea of crowd sourcing content for a robust knowledge base from your best experts, your customers, has taken hold.

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Topics: Customer Communities, Customer Engagement, Customer Experience

5 Proven Private Online Community Strategies for Associations

Written by Joshua Paul | on October 21, 2014 at 11:03 AM

Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.

However, there is more than one way to leverage a private online community. Since every association's mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.

How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization's overall goals. This may include:

  • improving retention
  • increasing the value of member benefits
  • keeping member engaged
  • educating the public
  • boosting advocacy toward a legislative initiative
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Topics: Member Communities

3 Easy Ways to Create Content for Your Online Community

Written by Katie Bapple | on October 16, 2014 at 9:26 AM

Let's face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking ideas, but finding the required time each day to produce both thoughtful and thought-provoking material  in mass can start to feel like your boss handed you a Sharpie and asked you to recreate the ceiling of the Sistine Chapel in their office. Impossible.

Content creation doesn't have to weigh down your day. In fact, once you measure the results of your efforts, it can't be quite rewarding. The solution is never to cut down on the volume of content you create to offset the agony, but rather to simplify the process. Yes, creating content can be simple!

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Topics: Online Community Management

What You Need to Know About Online Community Security

Written by Conor Sibley on October 15, 2014 at 10:30 AM

Whether it's the lingering effects of the Target credit card breach, hackers infiltrating a Canadian government organization's website or the recent news that Russian hackers have stolen 1.2 billion Internet usernames and passwords, barely a day goes by without news of a cyber-attack. It's glaringly apparent that organizations need to be thinking about cyber security, and need to be taking action on ensuring that their users' data is secure.

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Topics: Community Platforms & Updates

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Written by Joshua Paul | on October 14, 2014 at 10:50 AM

At this point, you're probably tired of hearing about inbound strategies. However, there's a reason inbound marketing, sales, and customer communication has changed the way people do business. There's a reason they're so popular.

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Topics: Customer Communities, Customer Success, Customer Advocacy

Four Essentials for Creating a Successful Online Community

Written by Katie Bapple | on October 9, 2014 at 8:30 AM

 

Private online communities are not a universal business solution. According to Gartner, at least 70% of all online communities fail.

Lack of planning, poor business integration, unattainable market share, unaligned organizational motives and unrealistic expectations are all factors that impact community viability. However, you can avoid being a statistic by ensuring your online community has a foundation for success before making a costly investment.

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Topics: Online Community Management

Creating a Customer Community: 5 Questions That Scare the Heck Out of People

Written by Joshua Paul | on October 7, 2014 at 8:30 AM

In most cases, when businesses start down the path toward creating an online customer community, they're doing it for the first time. Compared to other business strategies, relatively few people have developed online community strategies, managed a community, or actively tried to increase engagement in a community.

There's nothing wrong with this.

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Topics: Customer Engagement

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