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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Five Online Community Metrics Mistakes You Can't Afford to Make

Written by Joshua Paul | on May 5, 2015 at 8:30 AM | 5 minute read

In his efforts to fix the world's biggest problems, it is no secret that Bill Gates (and his Bill & Melinda Gates Foundation) leverages his vast wealth to do research, put operations on the ground all over the world, and invest in innovation that will help millions of people.

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Topics: Online Community Management, Online Community

The Ultimate Guide to Launching an Online Community

Written by Katie Bapple | on April 30, 2015 at 8:05 AM | 7 minute read

If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization's strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment's success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated. 

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Topics: Online Community Management, Online Community

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM | 2 minute read

The ultimate question: how do we make our customers happy?

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM | 5 minute read

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Online Community Management, Engagement, Communications, Online Community

The Top 3 Things We Learned From National Volunteer Week

Written by Caitlin Struhs | on April 23, 2015 at 11:45 AM | 2 minute read

Last week was chock-full of events and activities for 2015's National Volunteer Week. If you feel like it went by in a flash and you may have missed something great, head over to our Learning Series post-webinar page—it includes all sorts of volunteer tips, advice and reviews.

In the meantime, we’ve pulled together our favorite volunteer tactics we learned from two leading innovators on the topic: Peggy Hoffman, CAE, of Mariner Management, and Elizabeth Weaver Engel, M.A., CAE, of Spark Consulting. How do you reward and recognize volunteerism in your organization today? Employing new volunteerism concepts like adhocracy, micro volunteering and virtual volunteering can demonstrate real world impact if you are looking to involve new members and users.

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Topics: Volunteer Management

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM | 2 minute read

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Topics: Online Community Management, Engagement, Online Community

The Importance of Soft Launching Your Online Customer or Member Community

Written by Joshua Paul | on April 23, 2015 at 8:15 AM | 5 minute read

After months of strategizing, planning and hard work, you're finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

Reality Check for Your Online Communities

Written by Sarah Robinson | on April 21, 2015 at 4:31 PM | 2 minute read

I've been in a lot of conversations recently with community managers and leaders who are feeling incredibly frustrated with the way their communities are (or are not) engaging and growing. As I dig down into what might be causing this frustration, I often run into the same problem over and over again: reality.

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Topics: Online Community Management, Online Community

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM | 4 minute read

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Topics: Communications, Online Community Software, Online Community

The New Normal for Mobile and Responsive Design

Written by Dave Sabol | on April 20, 2015 at 4:42 PM | 2 minute read

What you should know about Google's new search algorithm

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Topics: Community Platforms & Updates, Member Experience, Customer Experience, Online Community, Marketing Automation

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