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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Written by Joshua Paul | on March 17, 2015 at 8:25 AM | 5 minute read

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It's safe to say the "to-do" list is fairly long.

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Topics: Online Community Management, Member Engagement, Online Community

KPIs For Community Success: Measure What Matters

Written by Andy Steggles | on March 13, 2015 at 10:17 AM | 2 minute read

Trying to figure out how to measure the success of your community? There's no one size fits all for picking key performance indicators (KPIs). That shouldn't come as a surprise - the measures of success for an internal community within an organization should be different than an external association or customer support community.

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Topics: Online Community Management, Engagement, Online Community

Building an Online Community Strategy: How to Acquire and Engage Your First Prospective Members

Written by Katie Bapple | on March 12, 2015 at 8:30 AM | 3 minute read

One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?

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Topics: Online Community Management, Online Community

Want a Thriving Online Community? Create a Village

Written by Sarah Robinson | on March 11, 2015 at 4:22 PM | 2 minute read

The world we live in is becoming a place where isolation and lack of human connections is the norm. We don't know our next-door neighbors. Technology means we don't actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I'm struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong.

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Topics: Online Community Management, Engagement, Online Community

What Startups Know About Building Community That Many Bigger Businesses Are Just Finding Out

Written by Joshua Paul | on March 10, 2015 at 9:20 AM | 5 minute read

The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it's already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.

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Topics: Online Community Management, Customer Retention, Customer Advocacy, Online Community

Creating a Private Online Community: Guide to Creating a Content Calendar

Written by Katie Oakes on March 5, 2015 at 8:30 AM | 5 minute read

When your private online community is just getting off the ground, there won't be much there. As more people join and participate in the community, the engagement opportunities for members will grow over time. However, in order to establish a clear value proposition for joining and participating from the very beginning of your launch you need content – original, useful, exclusive content.

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Topics: Online Community Management, Online Community

The Bigger Picture on Why Millennials Matter

Written by Maddie Grant | on February 26, 2015 at 5:51 PM | 3 minute read

Last week I did a webinar for the Higher Logic Learning Series (with my co-author, Jamie Notter) that talked about some of the research and findings in our new book, When Millennials Take Over. You can watch the whole webinar via the embedded video below:

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Topics: Millennials, Online Community

The 4 Qualities That Set Extraordinary Online Community Managers Apart

Written by Katie Bapple | on February 26, 2015 at 10:30 AM | 6 minute read

I've worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:

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Topics: Online Community Management, Online Community

What is the Difference Between an Open Online Community vs. a Private Online Community?

Written by Katie Oakes on February 25, 2015 at 9:00 AM | 5 minute read

To open or not to open an online community? This is not the only question. Once you've decided to build an online community you're going to need more than just software. You need to clearly understand your business goals and target audience's problems to find the appropriate solution.

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Topics: Online Community Software, Online Community

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