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Don't Go Overboard on Millennials

Written by Maddie Grant | on July 23, 2015 at 9:30 AM | 2 minute read

This may sound like odd advice from someone who wrote a book titled, “When Millennials Take Over,” but it’s important that we don’t become too obsessed with the Millennial generation right now. Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history.

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Topics: Millennials, Online Community Management, Online Community, Marketing Automation

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM | 7 minute read

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Topics: Customer Communities, Online Community Software, Online Community

Your Small Organization Needs a Responsive Website

Written by Hunter Montgomery | on July 20, 2015 at 11:00 AM | 4 minute read

Small organizations may not have the means for a web team army or an employee dedicated to all things Google updates and analytics—you don’t need it to be successful. Take advantage of new Google algorithm updates to revamp your web presence.

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Topics: Marketing, Customer Experience, Online Community, Marketing Automation

The Importance of Language for Your Community

Written by Ben Rossell | on July 15, 2015 at 9:30 AM | 3 minute read

Ben Rossell is our summer graphic design intern and a Senior at George Mason University (GMU). Ben enjoys painting portraits, landscapes, and some concept art (especially using oil paints and digital painting), but now is successfully diving into the world of blogging.

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Topics: Online Community Management, Communications, Member Experience, Customer Experience, Online Community

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Written by Katie Oakes on July 15, 2015 at 8:05 AM | 5 minute read

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

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Topics: Member Communities, Online Community

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM | 2 minute read

It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?

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Topics: Online Community Management, Online Community

The Problem With Customer Engagement Software Platforms

Written by Joshua Paul | on July 2, 2015 at 8:00 AM | 6 minute read

Step aside social crm and content management, there is a new buzzword in the world of business and marketing customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Higher Logic, we're heavily involved in what works and what doesn't in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

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Topics: Customer Engagement, Online Community Software, Online Community, Marketing Automation

Top Takeaways From the Community Benchmarking Report

Written by Andy Steggles | on July 1, 2015 at 2:05 PM | 2 minute read


What’s important for your organization and your member community, and what metrics are best for you to focus on? Basically, how should your community be performing to meet organizational goals?

The best benchmarking and engagement reporting for your community comes from a comprehensive look at your overall best practices for engaging members. This varies depending on the size of your organization, the industry and how involved you already are with training, networking and advocacy programs.

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Topics: Online Community Management, Engagement, Online Community

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM | 3 minute read

I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
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Topics: Online Community Management, Member Retention, Member Engagement, Online Community

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM | 2 minute read

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Millennials, Associations, Member Communities, Communications, Online Community

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