The launch of a private online community is often met with expectations from all sides—organizational leaders, community members, and the community management team. Each has their own definition of a "successful online community."
Your investors, board members, and upper-level management will want to see that your online customer or member community is a worthwhile financial investment. While your community members will want to see that your online community is a meaningful place to spend their time. Lastly, your community management team will want to know where to focus their efforts and whether your current strategy is working.