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Why Creating an Active Online Community Starts With Choosing the Right Topic

Written by Katie Bapple | on January 15, 2015 at 10:05 AM

So, you want to create an online community.

That's great! Whether you're a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That's why it's important to figure out exactly what type of online community you're creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

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Topics: Online Community Management, Engagement

Get Better Insight into Your Customers or Members with the New Activity Timeline in Socious Online Community Software

Written by Joshua Paul | on January 8, 2015 at 8:30 AM

What is the most important part of any online community? Even if you have the best looking site, with the slickest technology under its hood, none of that matters without people.

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Topics: Community Platforms & Updates

Growing Together in 2014: Higher Logic's Year in Review

Written by Rob Wenger on December 30, 2014 at 3:28 PM

Now is the perfect time to pause and reflect upon the work we've done together this year. The purpose of this post is to showcase some of our best stuff from 2014 (and there was a lot of it!). And what about 2015? We'll share what we have planned for Higher Logic and what's up for January.

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Topics: Online Community Management

Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community

Written by Katie Bapple | on December 18, 2014 at 8:30 AM

Inactive community members will inevitably make up a large percentage of your total audience size. Don't worry, this is perfectly normal in most online communities, especially as your community ages.

Your efforts to engage your audience and grow your online community are best spent focused on the members who are actively present or just walking through the door—not walking out of it. However, if you start to notice unprecedented rates of decline, it could be time to take action.

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Topics: Member Engagement

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Communications, Online Community Management

How to Improve Customer Lifetime Value Using Your Online Customer Community Platform

Written by Joshua Paul | on December 9, 2014 at 8:30 AM

Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the mistake of paying less attention to the customers they already have.

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Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Online Community Management, Customer Communities

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Associations, Member Engagement

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement

Thankful for Communities

Written by Lauren Wolfe | on November 24, 2014 at 10:43 AM

At Higher Logic, we're thankful to work with 25 million users in over 200,000 communities. Our clients span the globe supporting industries of every kind, and it's important to us to bring like-minded people together. During this time of thanks, the entire Orange Army feels grateful for its supportive clients and active Huggers.

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Topics: Community Platforms & Updates, Engagement

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