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The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM | 2 minute read

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

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Topics: Marketing, Social Media, B2B Communities, Online Community

Online Community Management: An Overview of Community Moderation Guidelines

Written by Katie Bapple | on March 26, 2015 at 8:30 AM | 3 minute read

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Topics: Online Community Management, Online Community

The Guide to Building Your Customer Journey Around Your Online Community

Written by Joshua Paul | on March 25, 2015 at 8:20 AM | 6 minute read

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM | 2 minute read

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Online Community Management, Engagement, Social Media, Online Community

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Written by Joshua Paul | on March 17, 2015 at 8:25 AM | 5 minute read

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It's safe to say the "to-do" list is fairly long.

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Topics: Online Community Management, Member Engagement, Online Community

KPIs For Community Success: Measure What Matters

Written by Andy Steggles | on March 13, 2015 at 10:17 AM | 2 minute read

Trying to figure out how to measure the success of your community? There's no one size fits all for picking key performance indicators (KPIs). That shouldn't come as a surprise - the measures of success for an internal community within an organization should be different than an external association or customer support community.

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Topics: Online Community Management, Engagement, Online Community

Building an Online Community Strategy: How to Acquire and Engage Your First Prospective Members

Written by Katie Bapple | on March 12, 2015 at 8:30 AM | 3 minute read

One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?

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Topics: Online Community Management, Online Community

Want a Thriving Online Community? Create a Village

Written by Sarah Robinson | on March 11, 2015 at 4:22 PM | 2 minute read

The world we live in is becoming a place where isolation and lack of human connections is the norm. We don't know our next-door neighbors. Technology means we don't actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I'm struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong.

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Topics: Online Community Management, Engagement, Online Community

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