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What is the Difference Between an Open Online Community vs. a Private Online Community?

Written by Katie Oakes on February 25, 2015 at 9:00 AM

To open or not to open an online community? This is not the only question. Once you've decided to build an online community you're going to need more than just software. You need to clearly understand your business goals and target audience's problems to find the appropriate solution.

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Topics: Online Community Software

6 Ways to Avoid an Online Community Implementation Nightmare

Written by Joshua Paul | on February 24, 2015 at 9:31 AM

On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.

Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?

You may have even participated in strong online communities and thought to yourself, "Hey, we can do that." And while, yes, you certainly can, it's important to recognize the upfront planning work that goes into launching a successful community.

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Topics: Online Community Software

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Social Media, Customer Communities, Member Communities

Planning a Private Social Network: How to Structure the Community

Written by Katie Bapple | on February 20, 2015 at 9:25 AM

One of the most important decisions you'll make in the early stages of planning your organization's private online community is the structure of your interactive spaces.

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Topics: Online Community Management, Online Community Software

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations

How to Sell Your Online Community Strategy to Your Boss: A Proven Framework

Written by Joshua Paul | on February 17, 2015 at 8:30 AM

Even though online communities have proven to be an effective strategy for many businesses, you can't expect everyone in your organization to fully understand the potential right out of the gate. Whenever you're proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value – even if, to you, it seems quite obvious.

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Topics: Customer Communities, Online Community Software, Customer Engagement

How to Get Your Online Customer Community to Deliver a Strong ROI for Your Business - Part 2 of 2

Written by Joshua Paul | on February 12, 2015 at 8:30 AM

Are you launching an online community for customers or partners of your business? Your first priority is probably getting your target audience to visit and participate in the community often. This is the right first step.

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Topics: Customer Engagement

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Marketing, Social Media

13 Characteristics of Online Customer Communities That Work - Part 1

Written by Joshua Paul | on February 11, 2015 at 9:45 AM

What does it mean when an online customer community "works"?

It might seem like a simple question at first, but creating a successful and sustainable online community is significantly more complicated than meets the eye.

First of all, claiming your online customer community works well immediately begs the question “who does it work for? Your company? The customers?" This is an important distinction.

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Topics: Customer Communities

Higher Logic Hearts HUG

Written by Lauren Wolfe | on February 10, 2015 at 4:56 PM

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It's the perfect example of a dynamic and happy online community. We couldn't be more in love with the engagement.

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Topics: Online Community Management

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