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Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM | 3 minute read


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

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Topics: Member Retention, Online Community Software, Member Engagement, Marketing Automation, Online Community

The Nine Most Awesome Ideas from CMX Summit East

Written by Lindsay Starke | on June 5, 2015 at 9:27 AM | 4 minute read


Recently a few of us from Higher Logic HQ headed up to Brooklyn in order to attend CMX Summit East. CMX is an organization-cum-event series that has sprung up in order to fill the deep-seated craving among community managers for our own community of practice. Though the hipster quotient was high (it was in Williamsburg, after all), the education was anything but. Community management is coming into its own, as an art and as a science. 

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Topics: Online Community Management, Online Community

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM | 2 minute read


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy, Online Community

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM | 3 minute read

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Engagement, Customer Experience, Member Experience, Marketing Automation, Online Community

New Tools to Keep Customers Engaged: Remarketing Basics

Written by Joshua Paul | on June 3, 2015 at 8:07 AM | 6 minute read

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Topics: Communications, Customer Engagement, Customer Experience, Online Community

Millennials Are Raising the Bar

Written by Maddie Grant | on May 22, 2015 at 10:30 AM | 2 minute read

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important.

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Topics: Millennials, Associations, Email Marketing, Online Community

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing, Marketing Automation, Online Community

If 70% of Online Communities Fail, What Does That Mean for You?

Written by Joshua Paul | on May 21, 2015 at 8:50 AM | 6 minute read

If there's one thing the Internet is chock full of, it's statistics. With a cursory amount of Googling, you can find a stat for just about anything.

Naturally, due to the ability to track so many metrics, there is a lot of data about what works and what doesn't in digital marketing and social networking.

Here's one of the most commonly referenced stats about online communities:

70% of online communities fail.

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Topics: Online Community Management, Online Community

Great Newsletter Tactics for Communicating with Your Community

Written by Sarah Robinson | on May 18, 2015 at 3:00 PM | 3 minute read


One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples.


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Topics: Communications, Online Community Management, Engagement, Marketing Automation, Online Community

How to Optimize Your Customer Experience by Surveying Your Online Community Members

Written by Katie Oakes on May 13, 2015 at 7:30 AM | 7 minute read

In the field of online community management, we talk a lot about data-driven decisions and reading online community metrics. Since online community platforms are one of the hottest business technologies of this decade, the analytics tools that track community members’ behavior get the lion’s share of the attention.

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Topics: Online Community Management, Customer Experience, Online Community

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