<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

How Your Podcast Can Help You Increase Engagement in Your Online Community

Written by Katie Oakes on July 30, 2015 at 8:00 AM | 5 minute read

Podcasts have been available in the Apple iTunes store since 2006. However, the on-demand form of audio streaming never truly penetrated public consciousness until this past year.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Onboarding Success: How to Engage New Members with Your Online Community

Written by Andy Steggles | on July 29, 2015 at 10:30 AM | 4 minute read

Getting your new members involved in your online community from the start is a good way to build engagement and retention. Plus, thanks to automation, it makes the work of community managers a little less labor-intensive.

Read More »

There is 1 Comments | Join the conversation.

Topics: Community Platforms & Updates, Engagement, Marketing Automation, Online Community

Will Your Online Community Still Need a Community Manager Once Members Start Sharing With Each Other?

Written by Joshua Paul | on July 28, 2015 at 8:45 AM | 3 minute read

From fortune 200 companies to large associations, we help a variety of different types of organizations plan online customer or member communities. Since building community is still an emerging business strategy, we get a lot of great questions from some very smart business people.

Our online community consultants answer a fair amount of questions about creating a solid online community strategy. However, the majority of the questions that we field focus on the logistics and management of online communities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Don't Go Overboard on Millennials

Written by Maddie Grant | on July 23, 2015 at 9:30 AM | 2 minute read

This may sound like odd advice from someone who wrote a book titled, “When Millennials Take Over,” but it’s important that we don’t become too obsessed with the Millennial generation right now. Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Millennials, Online Community Management, Marketing Automation, Online Community

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM | 7 minute read

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Software, Online Community

Your Small Organization Needs a Responsive Website

Written by Hunter Montgomery | on July 20, 2015 at 11:00 AM | 4 minute read

Small organizations may not have the means for a web team army or an employee dedicated to all things Google updates and analytics—you don’t need it to be successful. Take advantage of new Google algorithm updates to revamp your web presence.

Read More »

There is 1 Comments | Join the conversation.

Topics: Marketing, Customer Experience, Marketing Automation, Online Community

The Importance of Language for Your Community

Written by Ben Rossell | on July 15, 2015 at 9:30 AM | 3 minute read

Ben Rossell is our summer graphic design intern and a Senior at George Mason University (GMU). Ben enjoys painting portraits, landscapes, and some concept art (especially using oil paints and digital painting), but now is successfully diving into the world of blogging.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Customer Experience, Member Experience, Online Community

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Written by Katie Oakes on July 15, 2015 at 8:05 AM | 5 minute read

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Online Community

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM | 2 minute read


It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?


Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

The Problem With Customer Engagement Software Platforms

Written by Joshua Paul | on July 2, 2015 at 8:00 AM | 6 minute read

Step aside social crm and content management, there is a new buzzword in the world of business and marketing customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Higher Logic, we're heavily involved in what works and what doesn't in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Customer Engagement, Marketing Automation, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe