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When to Open, When to Close: Adding New Communities

Written by Andy Steggles | on April 10, 2015 at 4:21 PM

Many communities feel the pressure from committees, interest groups and other members to open new communities within their site (example: a Community for teachers has a lot of discussions on curriculum across the state, and members of a committee would like to start a separate community within the site). It's a tall order if those groups aren't prepared to develop a community plan, create seed questions and advocate on its behalf for support and engagement. These frequent requests can wear on community managers, who don't want to give out free tickets to possibly non-active communities.

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Topics: Online Community Management, Engagement

How to Establish Key Online Community Metrics Before You Launch

Written by Joshua Paul | on April 9, 2015 at 8:30 AM

The launch of a private online community is often met with expectations from all sides—organizational leaders, community members, and the community management team. Each has their own definition of a "successful online community."

Your investors, board members, and upper-level management will want to see that your online customer or member community is a worthwhile financial investment. While your community members will want to see that your online community is a meaningful place to spend their time. Lastly, your community management team will want to know where to focus their efforts and whether your current strategy is working.

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Topics: Engagement

How to Find Stunning Photos and Images for Your Online Community

Written by Katie Oakes on April 7, 2015 at 8:30 AM

One of the big answers you need when planning to launch an online community is, 'What kind of content do your users want to consume and how do they want to consume it?'

The how refers to the content mediums that you provide in your online community around given topics. There are several options when it comes to sharing content in private customer or member communities, including videos, blog posts, polls and photos. 

Today, we're going to look how to use photos and other visual media in your online community.

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Topics: Marketing

A Millennial Approach to Mentoring

Written by Maddie Grant | on April 6, 2015 at 9:00 AM

Mentoring has been around since the dawn of time, and it certainly has been a central tenet within associations. Many of us can think of the one or two individuals we met through our professional association who provided important guidance as we navigated the early stages of our careers. Many associations have formal mentoring programs, where younger members are paired with more experienced members in the association in an official mentoring relationship (We're also now pretty familiar with the idea of 'reverse mentoring', where younger volunteers or staff can provide training to older cohorts on technology and social media in particular.)

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Topics: Millennials, Associations

Online Community Management: How to Create a Terms of Use for Your Online Community

Written by Katie Bapple | on April 2, 2015 at 8:31 AM

Where online community moderation guidelines are your community's code of conduct, Terms of Use are its governing bylaws.

Terms of Use describe an online community member's rights and responsibilities regarding the use of your online community. By using the community, they agree to enter a legally binding agreement on all the terms outlined in your Terms of Use.

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Topics: Online Community Management

10 Insightful Customer Engagement & Online Community Articles You May Have Missed

Written by Katie Oakes on March 31, 2015 at 2:57 PM

Often the to-do list at work is amended at a rate faster than we can complete. You do a lot in a day and sometimes is can be hard to stay on top of all of the great insight being published to help you plan, manage, and grow your online customer or member community.

We wanted to make it a little easier on you to stay ahead. We've gathered some of the top advice from the past month for you.

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Topics: Customer Engagement

The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

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Topics: Marketing, Social Media, B2B Communities

Online Community Management: An Overview of Community Moderation Guidelines

Written by Katie Bapple | on March 26, 2015 at 8:30 AM

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Topics: Online Community Management

The Guide to Building Your Customer Journey Around Your Online Community

Written by Joshua Paul | on March 25, 2015 at 8:20 AM

A typical customer journey is a vast and tangled experience. The path your customer take to becoming a customer and staying a customer is rarely straightforward.

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Topics: Customer Communities, Customer Experience, Customer Advocacy

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities

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