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The Top 3 Things We Learned From National Volunteer Week

Written by Caitlin Struhs | on April 23, 2015 at 11:45 AM

Last week was chock-full of events and activities for 2015's National Volunteer Week. If you feel like it went by in a flash and you may have missed something great, head over to our Learning Series post-webinar page—it includes all sorts of volunteer tips, advice and reviews.

In the meantime, we’ve pulled together our favorite volunteer tactics we learned from two leading innovators on the topic: Peggy Hoffman, CAE, of Mariner Management, and Elizabeth Weaver Engel, M.A., CAE, of Spark Consulting. How do you reward and recognize volunteerism in your organization today? Employing new volunteerism concepts like adhocracy, micro volunteering and virtual volunteering can demonstrate real world impact if you are looking to involve new members and users.

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Topics: Volunteer Management

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM

When it comes right down to it, the function of an online community is all about giving people a place to engage, no matter their interests or industries. There are a number of cases that point to the bottom line results of having an engaged community. The American Society of Association Executives found that their members who are engaged in their online community are 30% more likely to renew. Further, they found that these engaged members are 23% more likely to recommend ASAE to their peers. It's engagement or nothing.

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Topics: Online Community Management, Engagement

The Importance of Soft Launching Your Online Customer or Member Community

Written by Joshua Paul | on April 23, 2015 at 8:15 AM

After months of strategizing, planning and hard work, you're finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Topics: Online Community Management, Customer Experience, Member Experience

Reality Check for Your Online Communities

Written by Sarah Robinson | on April 21, 2015 at 4:31 PM

I've been in a lot of conversations recently with community managers and leaders who are feeling incredibly frustrated with the way their communities are (or are not) engaging and growing. As I dig down into what might be causing this frustration, I often run into the same problem over and over again: reality.

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Topics: Online Community Management

Optimizing Your Online Community for Mobile: Your Battle Guide to Google's Big SEO Change

Written by Katie Oakes on April 21, 2015 at 9:25 AM

The day has arrived "Mobile D-Day" or "Mobile-geddon".

Google has officially dropped their latest search algorithm and it's leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Topics: Communications, Online Community Software

The New Normal for Mobile and Responsive Design

Written by Dave Sabol | on April 20, 2015 at 4:42 PM

What you should know about Google's new search algorithm

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Topics: Community Platforms & Updates, Customer Experience, Member Experience

How to Get the Most Out of Your Online Community Metrics

Written by Katie Oakes on April 16, 2015 at 8:30 AM

Seasoned community managers know that data-driven decision making is essential to growing and managing perpetually active online communities. According to The Community Roundtable's State of Community Management research, "best-in-class online communities are almost twice as likely to be able to measure their value to the organization." 

While there is a lot that goes into managing a thriving online community, the same report notes that online community management teams that can report on their community's value to the company are tracking many more metrics than average online communities.

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Topics: Engagement

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM

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Topics: Associations, Member Engagement, Customer Advocacy

The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Written by Katie Oakes on April 14, 2015 at 1:40 PM

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Topics: Online Community Software, Member Experience

Cultivate Volunteer Engagement - The Sky Is the Limit

Written by Lauren Wolfe | on April 13, 2015 at 9:36 AM

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Topics: Volunteer Management, Associations, Member Engagement

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