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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Six Reasons You Can’t Miss the HUG Super Forum 2015

Written by Molly Talbert | on September 22, 2015 at 8:00 AM | 2 minute read

Still on the fence about joining us and the rest of the Higher Logic Community for Super Forum this October? We know it happens every year, but every year is different and exciting. Here are six reasons that should convince you to attend Super Forum this year!

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Topics: Community Platforms & Updates, Engagement, Online Community

Best Online Community Tips from the Week of September 13, 2015

Written by Katie Oakes on September 19, 2015 at 8:30 AM | 3 minute read

The Top Ten for the Week of September 13th 2015

Did you have a busy week? Let us help you get caught up! Check out this past week's most useful new online community management and customer engagement tips.

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Topics: Online Community Management, Online Community

Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community

Written by Katie Oakes on September 17, 2015 at 9:00 AM | 5 minute read

A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association's organizational structure to have volunteers that outnumber the staff. Typically, one staff member is doing the job of three, so finding volunteers is critical to their sanity.

Convincing someone to volunteer time out of their over-scheduled life is no simple task. Also, the people that you are recruiting are simultaneously being propositioned by other organizations. You're competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all. Your members are pulled in different directions and the last thing any of them have is time.

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Topics: Online Community Management, Volunteer Management, Member Communities, Associations, Online Community

Quick Tip: Should You Launch Your Community on an Open Social Network or a Private Community Platform?

Written by Katie Bapple | on September 16, 2015 at 8:00 AM | 2 minute read

The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.

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Topics: Online Community Software, Online Community

Your Community's Back-to-School Supplies

Written by Sarah Robinson | on September 15, 2015 at 3:30 PM | 3 minute read

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Topics: Online Community Management, Engagement, Online Community

Meet Your Community Managers: Jenny Taylor

Written by Molly Talbert | on September 15, 2015 at 10:00 AM | 3 minute read


Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

We hope you enjoy getting to know the first community manager we’re introducing, Jenny Taylor.

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Topics: Online Community Management, Online Community

Why is Building Community Online Essential to Inbound Marketing

Written by Joshua Paul | on September 15, 2015 at 8:15 AM | 4 minute read

What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world's largest gatherings of growth-oriented marketing, sales, product, and support professionals.

Out team recently returned from INBOUND and we are still wired. You may be wondering why we'd send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, Wait a minute! Higher Logic is an online community software company. What does creating an online customer or user community have to do with inbound marketing?

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Topics: Communications, Customer Communities, Customer Experience, Marketing Automation, Online Community

Best Community Management Resources from the Week of September 6, 2015

Written by Joshua Paul | on September 14, 2015 at 8:30 AM | 2 minute read

The Top Ten for the Week of September 6, 2015

Start you week off with some smart insight and actionable advice! Check out this past week's most useful new online community management and customer engagement resources.

Read last week's Top Ten here.

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Topics: Online Community Management, Online Community

Four Reasons Community Managers Shouldn’t Be Scared of Data and Analytics

Written by Molly Talbert | on September 10, 2015 at 3:00 PM | 3 minute read


As a community manager, you’ve learned that community management is made up of many different parts. It’s an interdisciplinary field involving tactics like people skills, psychology, strategy and analytics, to name a few.

There can be a lot to juggle and if you’re not a numbers person, one of the most daunting tasks can be tracking data and analytics—too many balls in the air, right? Most community platforms have at least basic tracking analytics and a dashboard (if yours doesn’t, definitely consider switching).

Yet, even with the data right there, it can be tempting to ignore or under-utilize the incredible tool right there in front of you. We get it—new can be scary. Maybe you’ve never been trained to analyze data and you don’t feel qualified to do so. But don’t make the common mistake of avoiding a new opportunity to learn and grow your community.

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Topics: Online Community Management, Engagement, Online Community Software, Online Community

How to Select a Website Domain Name for Your Online Community

Written by Joshua Paul | on September 10, 2015 at 8:30 AM | 5 minute read

Organizations need to make a lot of choices when they are planning their online customer or member community. These important decisions include how to structure the community, who is in charge of their community's content plan, and which customer groups have access to specific content, features, and discussions.  

However, one of the decisions that causes the most angst among our customers might surprise you: 

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Topics: Communications, Online Community Management, Online Community

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