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A Lurker’s Appreciation for Community

Written by Molly Talbert | on October 5, 2015 at 10:50 AM | 4 minute read

 

Guilty as charged – I’m a lurker. In most of the communities I’m in, I love to sit in the wings and watch conversations flow between people, selfishly hoarding any nugget of advice I may come across without giving anything back. Sometimes I feel bad about my lurker status, but I also get a lot of enjoyment (and value) out of being a fly on the wall.

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Topics: Online Community Management, Engagement, Online Community

Must-Read Community Management Tips from the Week of October 4, 2015

Written by Joshua Paul | on October 2, 2015 at 10:24 AM | 2 minute read

The Socious Top Ten for the Week of October 4th 2015

Sit back and enjoy this past week's most useful new online community management and customer engagement tips.

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Topics: Online Community Management, Online Community

Five Fun and Creative Automation Rules

Written by Calista Rollogas | on October 1, 2015 at 10:00 AM | 3 minute read


A great tool in any community manager’s tool belt is a well crafted automation rule. It makes life simpler and takes away some emailing tedium.

With so many combinations and ways of creating a rule, the possibilities seem endless. As time goes by, every community manager will develop their own set of rules to help manage their unique community. Yet sometimes the more flexibility and potential – i.e. seemingly limitless automated rules for emails, notifications, events and more – the harder it is to know where to start.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

The Secret to Creating a Private Online Community for Developers

Written by Katie Oakes on October 1, 2015 at 8:00 AM | 5 minute read

Online customer communities come in many shapes and flavors. Some online customer communities provide support for end users of products and services. Others are designed to keep partners engaged and informed.

Some audiences are more difficult to engage than others. Among the most challenging people to engage in an online community are developers. Online developer communities play an important role in helping enterprise companies to extend their products, create advocates in the market, and help customers get results.

How do you build a community for the people that literally wrote the code on the online community?

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Topics: Online Community Management, Customer Communities, Online Community

Meet Your Community Manager: Calista Rollogas

Written by Molly Talbert | on September 29, 2015 at 10:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this second installment, we’re introducing another community manager, Calista Rollogas.

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Topics: Online Community Management, Online Community

How to Write Emails Your Association Members Will Open

Written by Katie Oakes on September 29, 2015 at 8:30 AM | 6 minute read

There are a lot of mediums available when it comes to engaging your customers' or members' social media, your online community, email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. This means that before you can vie for an open, we have to make it out of the spam filter or Outlook's latest clutter folder.  

Regardless of how great your content is, if your association emails aren't getting opened, your message isn't getting out there. Convincing people with overflowing inboxes to click on your email takes a little finesse. Here are some things you can do to improve your open rate.

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Topics: Communications, Associations, Member Engagement

The Top Five Ways Integration Will Make Your Community Job Easier

Written by Jenny Taylor | on September 28, 2015 at 9:30 AM | 2 minute read


Hi—my name is Jenny and I have doubted the power of using data in communities. Before you judge and shame me, let me explain how I overcame this doubt. I was a community manager for an organization that had some difficulty getting our community off the ground (something you can guarantee I'll write a lot about).

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Topics: Community Platforms & Updates, Online Community Management, Online Community

Meet Your Community Manager: Lindsay Starke

Written by Molly Talbert | on September 24, 2015 at 11:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this third installment, we’re introducing our final community manager, Lindsay Starke.

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Topics: Online Community Management, Online Community

Speed and Trust - Why Millennials Need Both

Written by Maddie Grant | on September 23, 2015 at 11:30 AM | 3 minute read

There is a big problem brewing on the horizon for many organizations. Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed.

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Topics: Millennials, Online Community Management, Online Community

6 Tips For Business People Who Are New To Online Community Management

Written by Katie Oakes on September 22, 2015 at 9:00 AM | 4 minute read

 

Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.

Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.

However, with proper resource planning. learning how to launch, plan, and grow your community doesn't have to be so scary.

So, take a deep breath and read on. It's really just like learning anything else in business. It's a process with best practices and tips to make it easy.

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Topics: Online Community Management, Online Community

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