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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM | 6 minute read

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

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Topics: Communications, Member Communities, Associations, Member Engagement, Online Community

How to Generate Revenue From Your Online Community Through Sponsors or Vendors

Written by Paul Schneider on August 26, 2015 at 8:30 AM | 4 minute read

The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.

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Topics: Engagement, Online Community

How to Deal With Disruptive Community Members

Written by Molly Talbert | on August 25, 2015 at 10:00 AM | 2 minute read

We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other.

Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling. Maybe the member is trying to stir the pot, or they’re oblivious to their impact. Either way, something must be done to maintain the respectful environment you’ve been cultivating.

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Topics: Online Community Management, Member Experience, Online Community

The Art of the Online Community Welcome Email

Written by Katie Oakes on August 25, 2015 at 8:40 AM | 5 minute read

When you are responsible for bringing new members into your online customer or member community, there is no such thing as a second impression. In a world where first impressions are often the only impression that you get, the task to crush it in one interaction can feel daunting.

It is like speed dating in that way. People go to speed dating events voluntarily, just as they do to your online community, but you only have a few seconds to get people to want to learn more about you.

However, in online community management, your first impression usually involves never actually coming face to face with the person you are aiming to impress. I'm talking about the all-important welcome email.

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Topics: Online Community Management, Engagement, Member Experience, Marketing Automation, Online Community

Top Online Community Management Posts for the Week of August 16, 2015

Written by Joshua Paul | on August 21, 2015 at 8:20 AM | 3 minute read

The Top Ten for the Week of August 16, 2015

Pour yourself another cup of coffee and catch up on this week's most useful online community management and customer engagement advice.

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Topics: Online Community Management, Online Community

Recognition, Rewards and Gamification for Volunteer Programs

Written by Andy Steggles | on August 20, 2015 at 3:35 PM | 2 minute read

Any volunteer program or system should be easy to use for staff and volunteers alike. Whether you are creating opportunities or joining events and completing tasks, the process needs to feel seamless and keep volunteers coming back for more. This is where recognition, rewards and gamification techniques come in.

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Topics: Online Community Management, Volunteer Management, Marketing Automation, Online Community

How Private Member Communities Create Value For Your Association Members

Written by Joshua Paul | on August 20, 2015 at 8:30 AM | 5 minute read

We have been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. 

Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli, PhD.

The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association's role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.

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Topics: Associations, Online Community

New Community Managers: What You Need to Know

Written by Caitlin Struhs | on August 19, 2015 at 8:30 AM | 2 minute read

Guest blogger Nicole Yates is the Director of Membership and Registration at the National Society of Black Engineers (NSBE). Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers.

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Topics: Online Community Management, Online Community

Quick Tip: The Golden Rule of Creating a Successful Online Community

Written by Paul Schneider on August 19, 2015 at 8:01 AM | 2 minute read

In our day-to-day conversations with our customers and organizations considering launching an online community, one of the questions we hear most often is:

"What do I need to do to create a successful online community?"

So today, I'm going to tell you my golden rule. I call it "the three P's of successful online communities."

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Topics: Online Community Management, Online Community

Three Must-Attend Conferences for Online Community Managers This Fall

Written by Katie Oakes on August 18, 2015 at 8:45 AM | 3 minute read

As the summer rolls to a close, those of us interested in online community management and strategy are watching our inboxes fill up with conference invitations. While we would love to sign up for them all, we do have a day job to keep up with.

So which ones should you register for and which ones should you cut? The selection process can be tricky and frustrating, so check out this fall's three best online community-focused events (in the order they appear on our Outlook calendars).

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Topics: Online Community Management, Online Community

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