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Online Community Marketing Plan: 5 Examples of Retargeting Campaigns that Boost Activity

Written by Joshua Paul | on June 17, 2015 at 7:00 AM

You've built an attractive online community, people are logging in but something is missing. A way to maintain that engagement and continually highlight the value of your online community.

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Topics: Communications, Online Community Management, Engagement

Take Advantage of Summertime Community Engagement

Written by Sarah Robinson | on June 16, 2015 at 9:32 AM

Let us know what you think of our first video blog from guest blogger Sarah Robinson. A full transcript of her video chat also is included below - enjoy!

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Topics: Online Community Management, Engagement

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Written by Joshua Paul | on June 10, 2015 at 9:30 AM

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Topics: Associations, Nonprofits and Charities, Member Engagement

Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

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Topics: Member Retention, Online Community Software, Member Engagement

The Nine Most Awesome Ideas from CMX Summit East

Written by Lindsay Starke | on June 5, 2015 at 9:27 AM


Recently a few of us from Higher Logic HQ headed up to Brooklyn in order to attend CMX Summit East. CMX is an organization-cum-event series that has sprung up in order to fill the deep-seated craving among community managers for our own community of practice. Though the hipster quotient was high (it was in Williamsburg, after all), the education was anything but. Community management is coming into its own, as an art and as a science. 

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Topics: Online Community Management

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Engagement, Customer Experience, Member Experience

New Tools to Keep Customers Engaged: Remarketing Basics

Written by Joshua Paul | on June 3, 2015 at 8:07 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Topics: Communications, Customer Engagement, Customer Experience

Millennials Are Raising the Bar

Written by Maddie Grant | on May 22, 2015 at 10:30 AM

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important.

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Topics: Millennials, Associations

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM

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Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing

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