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8 Models for Associations to Segment Their Online Communities and Create Private Groups

Written by Katie Oakes on July 15, 2015 at 8:05 AM

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

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Topics: Member Communities

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM


It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?


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Topics: Online Community Management

The Problem With Customer Engagement Software Platforms

Written by Joshua Paul | on July 2, 2015 at 8:00 AM

Step aside social crm and content management, there is a new buzzword in the world of business and marketing customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving. 

At Higher Logic, we're heavily involved in what works and what doesn't in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.

However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.

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Topics: Online Community Software, Customer Engagement

Top Takeaways From the Community Benchmarking Report

Written by Andy Steggles | on July 1, 2015 at 2:05 PM

 

What’s important for your organization and your member community, and what metrics are best for you to focus on? Basically, how should your community be performing to meet organizational goals?

The best benchmarking and engagement reporting for your community comes from a comprehensive look at your overall best practices for engaging members. This varies depending on the size of your organization, the industry and how involved you already are with training, networking and advocacy programs.

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Topics: Online Community Management, Engagement

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM

I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
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Topics: Online Community Management, Member Retention, Member Engagement

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy

How to Engage the Millennials in Your Community

Written by Katie Oakes on June 24, 2015 at 8:30 AM

Life is filled with burning questions that often go unanswered. How many iPhone generations will you see in your lifetime? How many selfies is too many?

Among these questions is one that is baffling business leaders everywhere: how do I deal with millennials in the workplace? As organizational culture expert Jamie Notter explains,

"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."

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Topics: Millennials

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

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Topics: Online Community Software, Customer Engagement, Member Engagement

Email Deliverability Is Critical for Your Community's Success

Written by Ben Goodkind on June 19, 2015 at 2:46 PM

Email deliverability is a priority for Higher Logic, and we succeed in ensuring over 50 million emails per month are delivered safely with low bounce rates. This is how we pull it off. 

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Topics: Community Platforms & Updates, Communications

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