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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Growth Hacking Your Community with Vanessa DiMauro

Written by Caitlin Struhs | on November 19, 2015 at 10:30 AM | 5 minute read

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Studies show that these “knowledge workers” have a burn out rate that’s 40 times higher than most other white collar professionals. So how should these community builders broaden their success, improve their methods and ultimately keep their online communities thriving? Growth hacking will help.

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Topics: Online Community Management, Online Community

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry

Written by Nick Davis on November 19, 2015 at 8:30 AM | 6 minute read

Over the past decade technology has changed at lightning speed. Systems are more intuitive and user friendly than ever before, as sites like Slack and Twitter continue to garner mass use with simplicity.

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Often budgets are tight and head count is restricted, so adopting technology may be one of the only ways to meet increased demands with limited resources.

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Topics: Associations, Online Community, Marketing Automation

Automation Rules for Beginners

Written by Molly Talbert | on November 18, 2015 at 10:30 AM | 4 minute read

Automation rules are crucial for community managers -they alleviate daily or repetitive tasks while encouraging member behavior you want to see. If you're lucky enough to have a community platform that supports automation rules - congrats! When you’re starting out, it can be difficult to know where to begin and scary to let go of the reins.

There are so many different directions to take - what are the basic automation rules everyone should know? And what’s the line between helpful and annoying rules?

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Topics: Online Community Management, Communications, Marketing Automation, Online Community

Investing in Yourself: Professional Development for Community Managers

Written by Caitlin Struhs | on November 17, 2015 at 9:26 AM | 5 minute read

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. 

We've all been there. You go to an event. A conference. A workshop. You leave inspired - with takeaways, idea lists, a stack of business cards and contacts. On the ride or flight home, your brain is swimming with the things you're going to do the moment you get back to the office.

And all too often - inspiration leaves the moment you walk back in the door.

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Topics: Online Community Management, Online Community

How to Manage Your Online Community Without a Full-Time Community Manager

Written by Crystal Coleman on November 17, 2015 at 8:30 AM | 4 minute read

In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome. Unfortunately, the reality of business needs and priorities often means that communities have to prove their value before upper management will commit to a full-time employee for them. This common situation, in turn, makes it difficult to really focus the time and effort that's needed to get value out of a community. It's a Catch-22.

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Topics: Online Community Management, Online Community

How to Design a Community Your Users Will Love

Written by Molly Talbert | on November 16, 2015 at 9:00 AM | 4 minute read

Have you recently visited a website plagued by confusion and disorganization? You can't find what you're looking for, and you're not even sure what you're looking at to begin with. That’s bad user experiencewhat any community wants to avoid.  If your user experience is less than easy, then maybe they will come, but don’t count on them sticking around or returning any time soon.

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Topics: Community Platforms & Updates, Marketing, Member Experience, Online Community

There Are 100 Million Millennials - Are You Ready?

Written by Maddie Grant | on November 12, 2015 at 11:00 AM | 3 minute read

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it. Here’s an excerpt:

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Topics: Millennials, Online Community

How to Market Your Association's Virtual Memberships Like a Tech Company

Written by Christina Green | on November 12, 2015 at 8:30 AM | 4 minute read

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

If you clicked through to some of the better known apps, you'll find they have a free level and one or more paid levels. Tech companies are marketing geniuses when it comes to knowing how to lock down some of their features in order to entice people to upgrade.

Associations that offer virtual memberships or entry-level membership tiers could learn quite a bit from them.

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Topics: Associations, Member Engagement, Member Experience, Online Community, Marketing Automation

The Six Most Important Analytics for Community Managers to Track

Written by Molly Talbert | on November 11, 2015 at 8:30 AM | 4 minute read

We all know we should track our community members’ activities (we already convinced you in this post), but what exactly are the best metrics to keep our eyes on?

Sometimes it’s a rocky start – the data is either overwhelming or difficult to find. Luckily, most community sites include dashboards that collect data and display metrics for you, so you should have a good baseline to start. Even with that tool, how do you know what the important community management metrics are, besides just hoping your membership grows?

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Topics: Online Community Management, Online Community

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM | 6 minute read

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, 89 percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: User Group Management, User Group Communities, B2B Communities, Online Community

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