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Four Reasons Community Managers Shouldn’t Be Scared of Data and Analytics

Written by Molly Talbert | on September 10, 2015 at 3:00 PM | 3 minute read


As a community manager, you’ve learned that community management is made up of many different parts. It’s an interdisciplinary field involving tactics like people skills, psychology, strategy and analytics, to name a few.

There can be a lot to juggle and if you’re not a numbers person, one of the most daunting tasks can be tracking data and analytics—too many balls in the air, right? Most community platforms have at least basic tracking analytics and a dashboard (if yours doesn’t, definitely consider switching).

Yet, even with the data right there, it can be tempting to ignore or under-utilize the incredible tool right there in front of you. We get it—new can be scary. Maybe you’ve never been trained to analyze data and you don’t feel qualified to do so. But don’t make the common mistake of avoiding a new opportunity to learn and grow your community.

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Topics: Online Community Management, Engagement, Online Community Software, Online Community

How to Select a Website Domain Name for Your Online Community

Written by Joshua Paul | on September 10, 2015 at 8:30 AM | 5 minute read

Organizations need to make a lot of choices when they are planning their online customer or member community. These important decisions include how to structure the community, who is in charge of their community's content plan, and which customer groups have access to specific content, features, and discussions.  

However, one of the decisions that causes the most angst among our customers might surprise you: 

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Topics: Communications, Online Community Management, Online Community

How to Make Your Trade Association's Online Community Work

Written by Andy Steggles | on September 8, 2015 at 11:00 AM | 3 minute read


Communities benefit all types of organizations—trade associations are no exception. We’re already pretty vocal about how trade associations can use private online communities to collaborate. Now that we’ve (hopefully) convinced you online communities are important in creating value, let’s talk about how to ensure success in your community.

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Topics: Member Communities, Associations, Member Engagement, Online Community

Quick Tip: Is Creating an Online Community Right for Your Organization?

Written by Katie Oakes on September 8, 2015 at 9:00 AM | 3 minute read

 

I field a lot of questions in my day-to-day phone calls and emails with organizations researching online communities. I'm about to help a variety of different types of businesses and membership organizations, at all different stages of the research and planning processes.

The questions I answer most often center around the doubts and obstacles that come into play when considering launching an online community.  

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Topics: Online Community Software, Online Community

Best Online Community Tips from the Week of August 30, 2015

Written by Joshua Paul | on September 4, 2015 at 8:30 PM | 3 minute read

Top Ten for the Week of August 30, 2015

In case you missed this community management advice, we've got you covered! Check out this past week's most useful online community management and customer engagement tips.

Read last week's Top Ten here.

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Topics: Online Community Management

Bring LinkedIn Nonmembers into Your Community

Written by Andy Steggles | on September 3, 2015 at 9:00 AM | 2 minute read


Maybe this sounds familiar to you: your organization has a LinkedIn group with a large contingent made up of both members and non-members. Not long ago, your organization created a separate online community, just for members, that you’re very excited about. Your question: how do you turn the nonmembers on LinkedIn into members on your community site?

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Topics: Social Media, B2B Communities, Online Community

Let Your Community's Best Members Find Your Next Members

Written by Molly Talbert | on September 2, 2015 at 10:30 AM | 3 minute read

Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential. The more robust and thriving your community is, the easier and more natural their jobs (and your job) will be.

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Topics: Online Community Management, Marketing, Member Engagement, Customer Advocacy, Online Community

Hello, Perfect Community Manager - Are You There?

Written by Lauren Wolfe | on September 1, 2015 at 10:00 AM | 2 minute read

Are you looking to hire a community manager for your online community? You’re not alone. In fact, the search is on. Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States.

So what's your status?

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Topics: Online Community Management, Online Community

Top Customer Engagement Resources for the Week of August 23, 2015

Written by Joshua Paul | on August 28, 2015 at 5:30 AM | 3 minute read

The  Top Ten for the Week of August 23, 2015

Finish the weekend smarter that you started it. Check out this past week's most useful online community management and customer engagement advice.

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Topics: Customer Communities, Online Community

Three Reasons Trade Associations Should Have Online Communities

Written by Andy Steggles | on August 27, 2015 at 3:00 PM | 2 minute read


We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations. And if that’s the case, why participate if you risk giving away secrets or lending your competitor a hand?

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Topics: Associations, Online Community Software, Collaboration Tools, Online Community

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