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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Better Customer Surveys: 6 Ways to Improve Your Results

Written by Katie Oakes on October 15, 2015 at 8:20 AM | 6 minute read

What would it mean to your organization to have consistent insight into your customers' problems and ongoing feedback about your solutions? If you're like most businesses, this information would help your company make smarter decisions in a host of areas.

Helping businesses acquire this valuable data is why the $11+ billion U.S. market research industry is continues to grow. While some companies outsource their customer research, others handle it in-house.

For those companies that manage their customer research themselves, creating and sending a survey to customers is the easy part. It is getting customers to respond where businesses struggle. 

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Topics: Communications, Customer Engagement, Marketing Automation, Online Community

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM | 2 minute read

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Community Platforms & Updates, Online Community Management, Online Community

How to Leverage Your Customer Community to Achieve Real Revenue Growth

Written by Katie Oakes on October 14, 2015 at 8:30 AM | 5 minute read

You've only seen the tip of the iceberg when it comes to the role that developing strong customer communities will play in transforming and growing businesses. That is the common wisdom among the people who are in the trenches implementing customer community strategies for the world's leading organizations.

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Topics: Customer Communities, Online Community

A Picture is Worth a Thousand Words (and Dollars)

Written by Lauren Wolfe | on October 13, 2015 at 2:00 PM | 3 minute read

A picture is worth a thousand words. No doubt you’ve heard the phrase before, but have you given it much thought? Not all images are created equal. The right image should capture attention, inform and even persuade. The right image should communicate your message even before the words do. The selection of the right image is crucial – it should convey a feeling, add to the message and be unique. Sometimes that’s a lot to ask for.  

Where do the pictures (images, artwork and photographs) come from that are used on your community site?

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Topics: Marketing, Marketing Automation, Online Community

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM | 3 minute read


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Online Community Management, Engagement, Marketing, Social Media, Online Community

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM | 2 minute read

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement, Online Community

Quick Tip: How to Overcome Online Community Managers' Biggest Challenge

Written by Alexia Roseliep on October 8, 2015 at 1:30 PM | 3 minute read

The best community managers proactively focus on the processes that engage the most people, rather than letting issues with individual community members take up their time. However, even the most experienced community manager can't be fully in control of their schedule.

When you are responsible for providing value to both your community members and your organization, your day can often get derailed by changing market conditions, shifting business priorities, and surprise initiatives.

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Topics: Online Community Management, Online Community

The Cognitive Surplus: Tapping into Your Members' Knowledge

Written by Greg Pollack on October 8, 2015 at 9:00 AM | 3 minute read

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Topics: Engagement, Volunteer Management, Online Community

11 Must Reads for Every Community Manager

Written by Molly Talbert | on October 6, 2015 at 10:30 AM | 5 minute read

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “Don’t believe everything you read on the Internet …”

To make your life easier, we compiled a list of some of our favorite resources. These books and blogs are tried and true for many of us in the Orange Army, from our community managers to our bloggers.

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Topics: Online Community Management, Engagement, Online Community

5 People You Need on Your Association's Online Community Management Team

Written by Christina Green | on October 6, 2015 at 8:30 AM | 5 minute read

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.

According to research from The Community Roundtable, "investing sufficiently in community teams so that the community is integrated across functional areas of the organization increases both visibility with, and value to, the organization."

So, who should you invite to the table when it comes to planning and managing your association's private online community? Community managers expect that volunteer recruiting is part of their job, but often overlooked is the amount of recruiting that's necessary in-house for your community to be a success. It's not just members and volunteer leaders that help create a robust peer-to-peer environment. It's also the people you work with every day.

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Topics: Member Communities, Online Community

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